Can I use two animals for animal trademarks?

Nowadays, many apps and brands like to be named after small animals. For example, Tmall, Flying Pig, Tuniu, Yilong, Honeycomb, Rookie, Red Bull, Fast Dog Taxi, White Elephant, Box Horse and so on.

Even if they are not named after animals, they should be accompanied by animals as mascots, such as Penguin of Tencent, Lion of Suning and JD.COM. COM dog and so on.

According to the enterprise search APP, Tencent Technology (Shenzhen) Co., Ltd. recently applied for the registration of 12 zodiac related figures and graphic trademarks, such as Snake Jingjing, Bull Steady, Ma Hao Shuai, Chicken Ran Ran and so on. The international classification involves the preservation of agriculture and forestry, communication services and convenience foods. Among them, trademarks such as "Horse" and "Chicken" have been successfully registered.

Why do companies have a soft spot for small animals? What are the advantages of using small animal trademarks?

Firstly, animal trademarks are impressive and easy to spread. Imagine that there are two competitors in the same industry, namely Youxintong and Black Spider. Which one will you think of in a few days? There is no doubt that the black spider will make people remember once, while the other time is relatively difficult to remember. For enterprises, of course, it is better to choose a brand name that people will never forget, and the brand communication effect is remarkable.

Secondly, animal trademarks are lively and have more affinity. Trademark is a "bridge" between enterprises and consumers. Animal trademarks naturally have the image of small animals themselves, which are more targeted to consumers, easy to draw closer the relationship between the two sides and have more affinity, thus winning the trust of consumers.

Finally, animal trademarks can extend a lot of intangible values. When a small animal image is selected as a trademark, the small animal mascot can be used as an extension material for subsequent brand activities, which saves a lot of manpower promotion. Through the promotion and exposure of small animal images, the recognition of enterprises is increased, and the intangible communication value is immeasurable.

What problems should be paid attention to when using animal naming trademarks?

important

Trademarks should be distinctive, and trademarks named after animal words are no exception. We need to consider whether animal names are important in goods or services. For example, the word "rabbit" alone may lack meaning, especially in certain commodity categories.

(B) to avoid trademark approximation

Using animal names directly is not only easy to lack significance, but also easy to produce similarity and similarity. At this time, a certain degree of processing is carried out to make the trademark name more distinctive and avoid the similarity of trademarks. For example, we can add nouns after animal names, such as Xia, Ge, Di and so on, which is more recognizable. After choosing a good trademark name, we must do a good job in trademark inquiry to reduce the risk of trademark approximation and help improve the success rate of registration.

(3) Individual characteristics of animals

Animals have their own personality characteristics, and people with different cultural backgrounds also have certain images or symbols, so when naming animals, we should also pay attention to the cultural background of the nation to avoid mistakes. For example, the brand of 58 Express was upgraded and renamed as "Fast Dog Taxi", and trademarks such as "Fast Dog Taxi", "Fast Dog Freight" and "Fast Dog Freight" were registered, which caused controversy, and netizens generally reflected their feelings of disrespect for service drivers. Although dogs have the symbol of "loyalty" in traditional culture, they also have derogatory meanings and are easy to cause ambiguity. This naming method needs extra caution.

Many people will say: When my enterprise becomes bigger and stronger, I will register the trademark and develop the brand.

I don't know, the market hasn't moved, and the trademark first is the correct way to unlock the future.

Trademark is not only an important intangible asset of an enterprise, bearing the product reputation and goodwill of the enterprise, but also an important right carrier for the enterprise to successfully produce and operate and avoid a series of legal disputes in production.

Enterprises can use trademark rights as a means to seize the initiative to crack down on the use of the same or similar trademarks registered with them on the same or similar goods and services, or they can use trademark rights as a defensive means to resist the trademark infringement nuisance that others may claim.