Is Hisense TV good after all? Is it really that powerful?

2022 FIFA World Cup Qatar 2022, Hisense, as the official sponsor of the World Cup, played the slogan "China is the first, the world is the second" in the enclosure advertisements of the World Cup, which attracted wide attention from fans and netizens. Many friends who don't know Hisense think that such advertisements written by Hisense are purely "showing off", that is, exaggerating blindly, which is not the true embodiment of their own strength. Then let's take a look at what kind of enterprise Hisense is today, and whether Hisense's propaganda slogan is exaggerated.

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First of all, let's sum up that Hisense deserves to be ranked first in China and second in the world. You are really wrong to underestimate Hisense.

The history of Hisense's development is almost the growth history of China's color TV industry, and it also reflects the growing strength of China's manufacturing industry. 2/kloc-0 At the beginning of the 20th century, the TV market was "occupied" by Japanese manufacturers, and China enterprises could not rank at all. At that time, Hisense made up its mind to change the predicament of China color TV and let China enterprises really rise in the world. To this end, Hisense launched a sustained struggle and efforts. In the past ten years, Hisense almost took 10 years as the span, and after six iterations and innovations in 10 years, with the help of Hisense's multi-zone dynamic backlight control technology, it promoted the development of the TV industry in the direction of high image quality.

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Moreover, Hisense has made great achievements in laser tv, and the Ministry of Industry and Information Technology has specially named the world's first 8K curled screen laser tv, which is enough to show the continuous creativity of Hisense's manufacturing enterprises in China. In the past 12 years, Hisense TV shipments accounted for less than 5% of the world, and this year Hisense TV shipments have exceeded 12%. According to the global TV brand monitoring data released by AVC Revo in 2022 1 month/kloc-0 1- 10/0, the global shipment of Hisense TV reached19.6 million units, up by 18% year-on-year, and Hisense ranked second in the world and first among domestic TV brands.

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It is precisely because of this achievement that Hisense dares to shout out the resounding slogan of "China comes first and the world comes second". Now, do you still think Hisense is a "showy" enterprise? Is it exaggerated? In fact, Hisense became the official sponsor of the World Cup as early as 20 18. The sponsorship of two consecutive World Cups has made Hisense the ace representative of China's household appliances and pointed out the development direction for China's manufacturing enterprises. In the future, more and more enterprises will emerge in the World Cup, and China enterprises will surely become the benchmark of global enterprises.