The functions and characteristics of paper shelves

Compared with traditional display racks, shelves and display racks, paper display racks, paper shelves and paper display racks also have the following features and functions:

1. The appearance of paper display racks can be Color printing is an excellent advertising carrier;

2. The paper display rack is entirely (or mainly) made of printing paper and high-hardness cardboard, which is sufficient to carry promotional products and meets strict environmental protection requirements;

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3. It is suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc. The patterns, colors and shapes can be freely innovatively designed, and the publicity effect is excellent;

4. It is light in weight and can be spread out. Stacked flat, it saves transportation and logistics costs and can be used repeatedly;

5. Economical and extremely practical. After the seller has finished using it, if the product appearance, pattern and other factors are improved, it is convenient for the disposal and recycling department.

6. Different paper materials can be selected according to the requirements of customers and carriers, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure. 7. It is convenient for suppliers to load goods from the place of origin. Ship directly to the final point of sale for unpacking and sale, saving the cost of repeated stacking and subpackaging.

Paper display racks, paper shelves, and paper display racks have high economic value and can be used to attract customers and promote goods for any business establishment. At the same time, it also plays a role in improving product image and corporate visibility for enterprises. Paper display racks, paper shelves, and paper display racks mainly have the following functions:

New product notification

Most of the paper display racks, paper shelves, and paper display racks are new products Inform Advertising. When new products are sold, in conjunction with other mass publicity media, paper display racks, paper shelves, and paper display racks are used in sales venues for promotional activities, which can attract consumers' attention and stimulate their desire to buy.

Attracting customers into the store

In actual purchases, two-thirds of people make temporary purchase decisions. Obviously, the sales of a retail store are directly proportional to its customer flow. Therefore, the first step in promoting paper display racks, paper shelves, and paper display racks is to attract people into the store.

Invite customers to stop

How to attract customers' attention to the product and arouse interest, paper display racks, paper shelves, and paper display racks can rely on their novel patterns, brilliant colors, and unique concepts and other forms to attract customers' attention, make them stop and become interested in the products in the advertisement. Unique and eye-catching paper display racks, paper shelves, and paper display racks can often have unexpected effects. In addition, in-store live advertising forms such as on-site operations, trial samples, and free tastings can also greatly arouse customers' interest and induce purchasing motives.

Promote final purchase

Inspiring customers to final purchase is the core function of paper display racks, paper shelves, and paper display racks. For this reason, it is necessary to capture the customers' concerns and excitement. In fact, the previous induction work is the basis for prompting customers to make final purchases. Customers' purchase decisions go through a process. As long as sufficient promotion work is done in the process, the results will naturally occur.

Replace Salesperson

Paper display racks, paper shelves, and paper display racks have the reputation of being the silent salesperson and the most loyal salesman. The environment where paper display racks, paper shelves, and paper display racks are often used is supermarkets, and supermarkets are a self-selected purchasing method. In supermarkets, when consumers are faced with many products and have no idea where to start, an outstanding display placed around the products The paper display racks, paper shelves and paper display racks faithfully and continuously provide consumers with product information, which plays a role in attracting consumers and promoting their decision to purchase.

Create a sales atmosphere

Use strong colors, beautiful patterns, prominent shapes, humorous movements, and accurate and vivid advertising language on paper display racks, paper shelves, and paper display racks , can create a strong sales atmosphere, attract consumers' attention, and make them have impulse to buy.

Enhance corporate image

Paper display racks, paper shelves, and paper display racks, like other advertisements, can establish and enhance corporate image in the sales environment, thereby maintaining relationships with consumers. the role of good relationships. Paper display racks, paper shelves, and paper display racks are an important part of corporate visual identity.

Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of paper display racks, paper shelves, and paper display racks to create a distinctive corporate image.

Holiday Promotion

Paper display racks, paper shelves, and paper display racks are an important means to coordinate with holiday promotions. In various traditional and modern festivals, paper display racks, paper shelves, and paper display racks can create a joyful atmosphere. Paper display racks, paper shelves, and paper display racks have contributed to the holiday sales season

Enhance the image and value of the products being sold

Paper display racks, paper shelves, and paper display racks It is mainly used to promote customer products, promote new products, enhance the image and market value of customer products, and thereby bring greater profits and benefits to customers.