Volkswagen's advertisement

One of the top ten automobile companies in the world, founded in Fort Worth 1938, Germany, was founded by Porsche, a world-famous automobile designer. Volkswagen mainly deals in automobile products, and it is a straddle-type automobile group with automobile activities in many countries around the world. Volkswagen, as its name implies, is a car produced for the public. /KOOC-0/934/KOOC-0/7/KOOC-0/0/7, Porsche submitted a proposal to the German government to design and produce cars for Volkswagen. Subsequently, the proposal was approved, and then Porsche established Volkswagen AG with 340,000 shareholders, with an annual output of 6,543,800+0,000 vehicles.

In the "Volkswagen City" in Fort Worth, the first batch of "Beetles" came out, but only 630 vehicles were produced and stopped production because of World War II. After World War II, Volkswagen was placed under the West German government, and automobile production gradually recovered. Because of its low price, Beetles quickly became popular in Germany and Europe. 1955, beetles were exported to more than 100 countries. When 198 1 stopped production, it had already produced 20 million vehicles, which broke the world record of Ford Model T. With the popularity of "Beetle", Volkswagen also grew into a powerful world automobile production group, and established automobile production factories and sales companies in Spain, Mexico and other countries.

Following the "Beetle", Volkswagen realized the mass production of four-wheel continuous drive water bus in 1980, and launched the world's best-selling golf cart in 1980s, thus becoming the largest automobile manufacturer in Europe.

Volkswagen headquarters moved to Berlin, still in Fort Worth, with 265,000 employees. There are 13 production subsidiaries, 7 overseas sales companies and 23 other companies in the world. Domestic subsidiaries are mainly Volkswagen and Audi, while foreign companies include Spain, Mexico, Skoda, Santana, Passat, corrado, Audi and Audi Cobb. The production and sales volume of the whole automobile group is 3 million vehicles on the right.

In Germany, the earliest mention of Volkswagen (people's car) dates back to 1904. At that time, automobile engineers generally believed that the future of automobile industry lies in the effective mass production of economical small cars. The rapid development of the United States seems to illustrate this trend, because there is a great demand for cars. But the debate about a car for ordinary people (caused by American models) is mixed with some doubts, because in Germany, cars are completely regarded as luxury goods. At the same time, expensive and complicated maintenance technology is an obstacle to the popularization of automobiles.

The first popular car appeared on the other side of the Atlantic in 1908. A large number of purchase demands and new production technologies paved the way for the motorization of American society. Ford Motor Company produced Model T, which was designed by Henry Ford and produced by assembly line, and soon became the rational mass production standard of European automobile manufacturers. When the production of "Silitz" was completed in Detroit in 1927, its total output was15,007,033 vehicles.

Under the influence of Henry Ford, the concept of popular car has become the main theme of Weimar car advertising in China, which has accelerated the pace for designers to realize their ideas. Interestingly, 18-year-old Hungarian technical student Bela Bareny (later entered the Automobile Hall of Fame with Hawke, Bugatti, Porsche and Nordhoff) submitted his "Volkswagen Chassis Design" on 1925. Although motorcycles laid the foundation for Germany's motorization, the contribution of automobile manufacturers to Volkswagen design is undeniable. Considering the high tax on cars and the price of gasoline, they strive to develop economical cars with small engines.

At that time, Volkswagen was not a brand, but a category, which attracted most people's attention when it appeared at the Berlin International Auto Show in the 1930s. 1934, BMW, Mercedes-Benz, Opel, Ford, Ejdero, Hanomag and other companies all exhibited their own low-consumption models suitable for mass production, and these cars were also shown to interested people as Volkswagen models. When German national socialism established their political power, the technical concept of the masses was relatively mature, and the word "masses" often appeared in people's discourse.

1On June 22nd, 934, the German Automobile Industry Association (RDA) entrusted ferdinand porsche to design a Volkswagen. However, RDA's company did not believe that the price was limited to 990 marks, which was Hitler's order. At that time, the shortage of foreign currency and raw materials aggravated their doubts, and they even expressed doubts about the viability of the German factory that produced Volkswagen. How to get the funds for the whole project is still a problem.

German trade unions appeared in 1937. They undertook this famous project for national socialism in order to improve the image of their free organization "gaining strength through happiness". 1On May 28th, 937, the Alliance established a limited company to prepare for Volkswagen's production in Germany. Our company changed its name to Volkswagen on September 6, 1938, and registered its business on June 3, 1938. Porsche-designed cars were called KdF-Wagen by Hitler or "gaining strength through happy models".

With the support of a large number of advertising activities, on August 1938 and 12, German trade unions launched the personal savings system of KdF-Wagen. Specifically, individuals will soon own a Volkswagen by paying the minimum amount every week. But people's purchase demand is too low to meet the planned production quantity. For ordinary workers, a Volkswagen is far beyond their purchasing power.

At the beginning of 1938, Volkswagen factory started production. This factory is a fully equipped automobile factory, which manages the whole production and sales process. Its scale, basic technical equipment and internal production were exhibited at the "Long Road River" factory in Detroit, which was considered to be the most advanced automobile factory in the world at that time. The shortage of labor and raw materials delayed the production of vehicles, so the output of Vorwerk factory (satellite factory) in Brunswick increased rapidly. According to the plan of the German trade union, this satellite factory is the place where the backbone workers of the Volkswagen factory receive training. From June 1938 to June 10, 65438, I conducted practical training in the training workshop. At the end of June 1938, some tools such as molds were produced in the unfinished factory.

After the outbreak of World War II, the Volkswagen factory gradually turned to produce weapons. Under the order of the German Air Force, the factory repaired the Ju 88 and provided fuel tanks, wings and other products to the aircraft manufacturing industry. After the army was motorized, the factory set up a production line to continuously produce military buses and water vehicles. By 1942, Volkswagen actually monopolized the production of passenger cars in Germany.

As a part of the country's socialist war economy, from the summer of 1940, the masses used forced labor to meet the labor demand for weapons production, and later obtained labor from concentration camps and war criminals. During the war, the factory always employed about 20,000 forced workers. 1944, more than two-thirds of the workers in the Volkswagen factory were foreigners. It was not until the Nazi regime ended that Volkswagen was able to produce the products it really planned to produce and began to produce civilian cars.