I just opened a Taobao shop and want to promote it. I saw on the internet that the promotion effect of soft text is better. How should I write soft articles?

First of all, look for the news source of soft text.

The so-called news refers to the objective fact as the basis or opportunity of news dissemination from the beginning, and it is a fact that makes it the basis of news. To put it bluntly, it refers to the reason why news is adopted and published by editors. If you want to write a soft article like news, you must first find the news source of what you write. For example, the products, services and companies you promote have a particularly important event or breakthrough, which constitutes the reason why the media reports on you, and you also have a news source.

Second, write soft articles with timeliness.

An important sign of news is timeliness. If you want to write soft articles like news, you should give them timeliness. A soft article is time-sensitive, which will not only be like news, but also bring pressure to editors. If they don't use it or use it late, it will be out of date, thus increasing the probability of its adoption. However, general product promotion is a simple introduction to product functions and advantages. How can it be timely? An important method is to make the soft text eventualized, set an event or story that just happened, and give the soft text timeliness through character description, event description or event comment. Among them, you can achieve the expected communication effect by combining the content you want to promote.

Third, add news elements to the soft text.

You can make soft articles more like news by writing events or stories. For example, you can write a romantic love story or a beauty event to associate the protagonist with cosmetics. When writing an event or story, we should use six elements: the time, place, people, reason, process and result of news, so as to make soft articles more like news. You should also make stories or events attractive. We can work hard from two aspects. One is the novelty and hesitation of the event. No one wants to read a straightforward story. Second, the story should infect people and have proper emotional description. It should be noted here that although your story is fabricated, it must be reasonable and well-intentioned. Don't talk nonsense, let alone say something unconscionable.

Fourth, pay attention to the article structure of soft text.

Using the structure of news to write soft articles is another method. The format can be written according to the general structure of news, that is, according to the title, introduction, theme, background and conclusion. This writing is acceptable not only to news editors, but also to readers. If your writing skills are not very high, you should generally write in the form of an inverted pyramid, that is, put the most important and attractive part on the title and introduction, and the rest on the theme, background and conclusion. The advantage of this writing is that many people are used to reading only the title and introduction, and then decide whether to continue reading. You can first ensure that the most important information is delivered to the readers.

Fifth, the commercial content should be implanted skillfully.

Except for soft articles written for obtaining links, most soft articles need commercial publicity, so how to organically integrate commercial content into soft articles and quietly publicize them? The following points should be noted here.

First of all, in the headlines and leads of news, only brands or the most important slogans appear, and it is forbidden to list the functions and characteristics of products. In the title or introduction, we should set a certain suspense to attract readers to continue reading.

The second is to put the most important keywords in the title or lead, because the soft articles you write also want to be included in the search engine and searched by readers, and the search engine contains the title and lead of the article. Put the key words here, and readers will find them as soon as they search.

Thirdly, it is also very important to briefly describe the benefits of the product to customers in the theme and conclusion.

Fourth, put the secondary publicity content such as product efficacy and performance in the background material. The so-called background information of news is related to the text and helpful for reading, but even here, you should not write in an advertising tone, and editors and readers will get bored at first sight. You should objectively and appropriately introduce the special features of products in the tone of writing popular science articles. In order to facilitate readers' reading and understanding, Xiaobian keeps this paragraph for you.