How to compete with peers in business?

How to compete with peers in business?

Now the market is so wide that it is impossible to say that you are the only one doing business in a market. Therefore, industry competition is inevitable. It is said that "peers are enemies", and many people are always hostile to peers. Then, if you do business and meet competition from your peers, how should you deal with it? The following is how to compete with peers in business for your reference only. Let's have a look.

1. It is recommended not to fight hard at the price station. Even if you want to play at the price station, you must stagger the positive competition. For example, if your opponent has a 30% discount every day, you will make a special offer every day, and take out some products with enough profit margin to make a special offer, so as to attract popularity through lower special products, so as to drive the sales of other products.

2. Make the service more professional and meticulous, do more preferential activities, try to establish a humanized emotional relationship with customers, and stabilize your customer base through "professional and intimate service, preferential promotion and humanized feelings" to ensure a certain sales volume.

After all, the product structure of a brand can't satisfy all customer groups. Consider staggering with competitors in price, grade and product category. If your store is big enough, try to enrich the products in your store, meet all kinds of consumer groups, and let you have things that others don't have.

4, upgrade your product line, good but not expensive is really affordable! Don't forget not to enter the same sub-product line with your opponent! The last word is that people without me are superior to me!

In the face of competition, we should not think about hacking each other, but should strive to improve our services and gain the recognition of more consumers, so as to ensure the better development of our cause. Only by treating the competition of peers correctly can your career have a better tomorrow.

Example: The store is located in a county-level city, 30 square meters, and opened in May. What do you say about business? Not bad, not too good, not too bad. More than a month ago, a 100 square meter home store opened. Since then, the store has started a hot life. The shop opposite is bigger than the small shop, and the goods are naturally more complete than the small shop. Moreover, the price is always low, and it is usually sold at the price of goods plus one or two yuan, so people always think that the price in the store is too high when they come to the store. So, after discussing with friends, the shopkeeper cleared the second-hand goods and the same goods and put them into the new model. But in a few days, the same goods will appear in the store opposite, and they will be sold at the price of one or two yuan. The owner can't help but sigh: it's so depressing. We are just shrimps. Why did you kill us all?

Analysis 1: If you sell the goods at a price increase of one or two yuan, it will also be a loss for the store. The shop opposite home is bigger than the small one, and the operating cost is higher than the small one. The pressure of the shop opposite home should be greater than that of the small one. What's the hurry in the store? It depends on how long it can last. Of course, there is also a situation where the purchase price of a small shop is much higher than that of one. In this case, the store starts from the source of goods.

Analysis 2: What I like best is competition. If you are popular with your family, you can also be exposed. Of course, the premise is that the products of the store are different from those of the home, and the marketing level of the store is above that of the home. You can still pick up a lot of things, don't worry.

Analysis 3: Doing business is hard work. If you want to survive, you have to bear the competition. The operating cost of a home is higher than that of a small shop. If you really do this to your family, it will also put a lot of pressure on your family. Over time, everyone will find a tacit solution. Fortunately, there are many products and diverse positioning in the home improvement industry, so you don't have to live and die.

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