Street Typos Idioms

1. Annual Big Offer

Many real estate companies do not forget to add the words "Annual Big Offer" when launching advertisements. "Ju" means "讵" in classical Chinese. Qi, what does it mean? Now it is the same as "ju", which means big, but it is rare now. The word "ju" cannot be found in the electronic version of "Modern Chinese Dictionary".

Some experts have analyzed these two words in the "Chinese Journal" and concluded that "Ju Xian" is a heteromorphic word. It seems that "Ju", which has almost disappeared, has also been heated up by advertisements and is legal. Become.

2. Every inch of paint is gold

A paint advertisement of a certain brand borrowed the idiom that every inch of land is gold. This reform is likely to be misleading to primary school students.

Extended information

In order to pursue advertising effects and attract "eyeballs", some businesses have played word games and changed some idioms, such as "no mosquitoes silently", "quickly control the population" ", "Don't wait for coughing", "Don't be afraid if you have hemorrhoids", "Hot mouth and healthy belly", "Bath as you please", etc. These Chinese idioms that people can't remember, understand, and pronounce accurately have been "slaughtered" by people and pieced together "beyond all recognition."

These so-called advertising ideas not only change the original meaning of the idiom, but also give people the feeling of being copied indiscriminately and far-fetched. They are also a blasphemy to our country's traditional culture.

Standardizing the use of Chinese characters is respecting our national culture. Every Chinese should realize that the use of Chinese characters is a serious matter, and everyone should increase their awareness of protecting national culture and language.

People's Daily Online - Hainan will implement the Language and Character Law. It is illegal to tamper with idioms in advertising words

People's Daily - Guangming Daily: Tampering with idioms in advertisements cannot be regarded as creativity