520 special event planning plan

In order to ensure the smooth development of the activity, it is often necessary to formulate an activity plan in advance according to the specific situation. The content and form of the activity plan must be developed around the theme of the activity, and ultimately the purpose or meaning of the activity is achieved. How should an activity plan be formulated? The following is the 520 special event planning plan I compiled (selected 7 articles), for reference only, I hope it can help everyone. 520 special event planning plan 1

1. Background analysis

May 20, the abbreviation 520, the homophonic meaning of I love you. As the first day with hype after the May Day promotion, we plan to use the 520 concept to tap into the market potential that has not been tapped by the May Day event and provide a boost for sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion. Double Tiger 520 is a theme promotion for iZhijia, and 200 selected stores across the country have been selected to carry out this activity. This activity is supplemented by sales promotion, through media and terminal publicity, to enhance the brand image and make up for the brand damage caused by the 51 price war.

2. Activity theme

"Which bed will you sleep on this year's 520?"

/p>

The first phase, 5.10, raises issues online and offline, causing hot spots in public opinion. The second phase, 5.13-5.16, hypes up the issue and guides the issue in a positive direction. The third phase, 5.16-5.20, introduces Shuanghu and tells the story. The functions of the double tiger bed, its benefits for sleep, etc. The fourth phase 5.20 guides the discussion on this year’s 520. Have you slept in the double tiger bed?

IV. Activity time

20xx.5.17-5.20 (Saturday-Tuesday)

V. Activity content

Project

How to operate

Activity content

After taking photos at the event and scanning the QR code, you can participate in the iPad mini lottery and get tickets (this activity requires Set the site to the area with the highest flow of people in the city, and it is recommended to be in the bustling area of ??the city) Prizes First Prize: 1 iPad Mini Second Prize: 5 iPod Nano Third Prize: 10 Polaroid cameras Purchase any Shuanghu during the event After filling in your personal information, wedding date, location, etc. after the product, you can participate in the lottery of Hummer as a wedding car. The winner can use a Shuanghu Hummer with the date of use.

One-stop solution for the whole family

6. Event products

The products in this event all use the May Day promotional products

7. Terminal event execution nodes

Time 5.6 5.6 5.8 5.10 5.10-5.12 5.12 5.17-5.20 5.30 The market center issues an activity plan and the company’s promotional activity material template is issued. Each branch held a project communication meeting: to understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and preach the event plan to the event store. Promotional materials for each district are finalized. Each specialty store produces promotional materials and implements peripheral publicity. Activity execution. Activity evaluation submission.

8. Activity Organization

Job functions of the working group commander 1. Responsible for decision-making of this event 2. Responsible for the appointment and work allocation of the working group 3. Responsible for government coordination 1. Responsible for the approval of event procedures 2. Responsible for the implementation and approval of event venues 3. Responsible for the approval of floats, arches, floats, and parades 4. Responsible for event follow-up 1. Arrange the advertising cycle according to the advertising schedule 2. According to the advertising Design templates and produce advertising materials 3. Supervise the release and implementation of advertisements 4. Organize and arrange temporary promotion personnel and waist drum team personnel 1. Responsible for the implementation of promotional products 2. Responsible for the statistics of slow-moving products as this special sale 1. Responsible for activities Product Pricing 2. Responsible for the publicity and execution of the details of this event 3. Responsible for order statistics and tracking person in charge

Public Relations Group

Publicity Group

Product Group

Sales Group

9. Bill of Materials

Material form, DM order, special offer poster, special price tag lottery ticket, lottery box quantity, specifications, completion time , Remarks, Responsible Person

Double tiger figurines, flag-hanging floor stickers at special prices, signs, inflatable tigers, hand-held placards, advertising shirts, X display racks, display board advertisements, promotional posters (outside the store) promotional posters (In-store) Banner building vertical gifts, gift stickers, small gifts, mineral water bottle stickers, outdoor inkjet printing, handbags, other gifts and gift collection at the gift collection area at the information desk

10. Store atmosphere layout 520 special event planning plan 2

Purpose of the event:

1. Strengthen the corporate cultural atmosphere

2. Understand the voice of beauticians

3. Expand new customers

Activity theme:

520, greetings to beauticians!

Activity time:

20xx year 5 On May 20th

Activity content:

Beauty shops can hold your favorite beautician selection event for the 520 Beautician Day on May 20th. Regarding each invited person, Store customers will be given certain prizes and beauty store discount cards.

Session 1: Outstanding Beautician Speech Contest (Beauticians can describe their love for the beauty industry, their life and work, their prospects for the future, and touching stories around them)

Session 2: Game session (this is a small game that both beauticians and clients play, such as Solitaire, you draw and I guess, etc.)

Session 3: Beautician canvassing session (beauty artist canvassing session) The beautician canvasses his or her group of relatives and friends to select the best beautician)

Session 4: Awards session (the outstanding beautician gives an acceptance speech and is awarded the title of 520 Most Beautiful Angel, and the manager of the beauty shop issues a certificate and prizes, etc.) 520 special event planning plan 3

1. Activity theme

Your youth, my happiness

2. Activity purpose

1. Increase new customers through the beauty salon’s 520 Valentine’s Day event

2. Consolidate old customers of the beauty salon

3. Through activities, let more people Know our beauty salon and promote our brand

3. Event time

20xx, June 28th - 20xx, June 5th

4. Event objects

All female customers

5. Activity content

1. During the activity, consumers in the beauty salon can enjoy free foot massages to relieve the pressure on your feet .

2. Customers who enter the beauty salon can enjoy a 12% discount.

3. During the event, customers who spend more than 580 yuan will receive a bottle of facial cleanser as a gift.

4. Customers who spend 780 yuan or more in the beauty salon will receive a bottle of moisturizing liquid as a gift.

5. Customers who spend 980 yuan or more in the beauty salon will receive a free evening skin care set.

6. Customers who spend more than 1,280 yuan in the beauty salon will enjoy a 20% discount and a free set of original solution.

6. Promotion of the event

1. Promotion time of the event: June 20, 20xx - May 5, 20xx

2. Promotion method:

p>

a. Place two roll-up banners with detailed information about the beauty salon in front of the beauty salon

b. Hang a banner with the theme of the beauty salon activity on the beauty salon store.

c. Large posters can be posted nearby to promote the activities of the beauty salon.

d. Distribute leaflets near the beauty salon.

7. Things to pay attention to

1. The advertising image of the event must be designed to be very contagious, otherwise it will not achieve the effect of attracting customers, with the theme of restoring youth.

2. During the event, all employees of the beauty salon must behave in a standardized manner. They must stand and sit in a correct posture. They must agree to smile and say hello to customers when they see them. The professionalism and team strength of the beauty salon's services must be highlighted.

3. Make appropriate arrangements inside the beauty salon to make the beauty salon full of 520 Valentine’s Day atmosphere.

4. You can organize activities with nearby supermarkets or stores and use the beauty salon’s 520 Valentine’s Day coupons as gifts. 520 special event planning plan 4

1. Purpose of Taobao Tmall 520 event

1. Seize the business opportunities of 520 promotion Taobao store planning, so that customers have a sense of freshness and stimulate their consumption desire;

2. Increase the number of Taobao store views and attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

2. Taobao Tmall 520 event time

May 10, 20xx (preferably ten days in advance) May 20, 20xx (ends on May 20)

3. Taobao Tmall 520 event Theme

Example I love you with the slightest heartbeat, ***enjoy the sweetness.

4. Taobao Tmall 520 activity target

Targeted at those aged 20 to 30 Female customers, as well as male users who want to express their love.

5. Taobao Tmall 520 activity content

I love you with the slightest heartbeat, and enjoy the sweet special exchange activities.

Buyer reality show, share your beauty and win gifts!

1. Share and win prizes: upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your Beautiful legs come.

(Everyone has a prize)

2. Lucky Advent Award (1 person per month)

3. Loyal Customer Award (1 person at the end of the year)

p>

6. Promotion of Taobao Tmall 520 event

1. Key promotion time: 2 days before the event; 1 day after 520;

2. Promotional means: target audience Once confirmed, spread it through appropriate channels, such as Taobao Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.

7. Work before Taobao Tmall 520 promotion

1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: The increase in order volume will bring a lot of after-sales service problems. Fully communicate and coordinate with customers to ensure every customer is satisfied

p>

3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. 520 special event planning plan 5

Purpose of the event:

1. To welcome the online Valentine’s Day peak season and build brand publicity

2. To increase sales and give customers confidence, for Create conditions for stocking up in May

3. Improve customer relations (I will be transferred to this market in April)

Activity theme:

Welcome May Day, Rongsheng Refrigerator Big discount

Event time:

20XX.4.24-25 (actual operation effect is good, extended to 4.27)

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support.

2. Promote in Qinzhou Market on the 20th: put up posters and pack tricycles, and put up posters in front of the shopping mall on the 23rd.

3. Check inventory and on-site materials on the 22nd

4. Refining the unified rhetoric of the event: Kelon manufacturer conducts promotional activities in advance during the "Five. One" period, sells at special prices and gives away exquisite gifts .

On-site operations:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. 8 prototypes output: 1 special price machine 163G, 2 high-volume machines 108A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 209S (United Nations Energy Saving Gold Award), 1 image machine 226AY3

Activity fee: 200 yuan for packaging tricycles (5 units), 50 yuan for transportation costs, temporary promotion 30 yuan/day × 2 = 60 yuan, ***310 yuan (Shopping malls are required to apply for the venue).

Activity summary:

1. During the period, 26 units were sold, accounting for 41.2% of the 63 units sold in the month. The main competitor’s monthly sales volume was 47 units.

2. We fully promoted the "May Day" peak season, and the sales volume in the "May Day" seven-day period was 79 units

3. Customers took delivery of 97 units that month, which was the highest record in history . However, due to unknown factors and other factors, best-selling models (290S, 163G, etc.) began to be out of stock on May 3, affecting May Day sales. (There are no agents in this area, and they are radiated from Nanning agents.)

4. The refrigerator sales in Qinzhou market have a clearer theme: energy saving, and the Rongsheng 209S. (Unexpected gain)

5. Gained the trust of customers. 520 special event planning plan 6

Activity process:

First: The event time is from xx, xx to xx, xx.

Second: Registration time is from xx to xx. Contestants must be brides from xx wedding photography. Customers who are interested in participating in this event must sign the "Participation Registration Form" with our company. Wedding photos will be carefully selected by our company's project staff for this event as participating photos. Customers can spontaneously solicit votes and recommend their relatives and friends to vote online.

Third: The most attractive bride will be selected based on the votes of netizens from xx to xx day of registration. The number of valid votes cannot be less than 100 votes and will be announced on xx day. The results are published on the event website page.

The jury will make the final selection and will select the “Most Beautiful Bride” with no less than 200 valid votes; the “Most Photogenic Bride” with no less than 150 valid votes; and the “Most Fashionable Bride”. "Bride", the number of valid votes cannot be less than 100 votes. 5 finalists for the award. Several participation awards will be given.

Fourth: The xx winners will be awarded on xx.

Award settings:

1. Participation will win prizes

Monthly awards:

1. 12 charming brides, one per month First name, get xx.

Annual Award:

1. The most beautiful bride. Get xx.

2. The most photogenic bride. Get xx.

3. The most unique bride. Get xx.

4. 5 finalists. Get xx.

5. Several participation prizes. Get xx.

2. Voting and Prizes

Anyone who participates in voting will have the opportunity to win: Lucky Voter Award.

3 per month, 3 lucky voters will be randomly selected on-site during the monthly prize distribution, and will receive a set of personal photos with the original price of xx yuan provided by xx Wedding Photography. Please fill in the above contact information truthfully. Lucky voters each month will have a chance to win the annual Lucky Voter Grand Prize.

The annual award is: xx.

Lucky experience shooting:

1. Get 15 free photos for various shooting styles

2. A collection of 15 images on a CD

3. An exquisite 10-inch photo album, containing 15 photos

4. A 20-inch digital high-precision output photo "with frame".

5. We will announce the news of the two winning photos and makeup styling design through the "Most Beautiful Bride" in the xx wedding photography website forum and contact the voters according to the phone number left by them.

3 Best Review Awards. Receive a set of family portraits with the original price of xx yuan for xx wedding photography.

How to receive the award:

1. The most beautiful bride, the most photogenic bride, the most personalized bride, the most charming bride and the netizens who win the grand prize of this event will also win the lucky prize and the best comment award. Those who win the prize must collect it at the award site (only in person)

2. The remaining winners can collect their prizes with their ID cards or mobile phones. The time and place for collecting the prizes will be stated when the list of winners is announced.

3. All the above prizes cannot be exchanged for cash, and failure to consume after the expiration date will be deemed as giving up the prize.

Follow-up reports:

1. The organizer will release dynamic news about the progress of the event at any time: such as voting status, public selection and other related content.

2. As quickly as possible, the xx Wedding Photography Most Beautiful Bride website will publish the championship winners, party activities, acceptance speeches, etc.

The final interpretation right of this event belongs to xx Wedding Photography. 520 special event planning plan 7

1. Activity details

Activity target: high-quality, high-income unmarried men and women.

Activity positioning: 520, Internet Valentine’s Day.

Activity theme: 520 - Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, ***100 people.

Activity time: 520 night. 18:30--20:30

Activity location: xx (xx Road, xx District)

Activity purpose: to exaggerate the 520 atmosphere, promote the sales of the company's products during Valentine's Day, and enhance Brand affinity.

2. Implementation Plan

1. This activity focuses on mid- and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflect elegance, taste, and standards. , the atmosphere created by the on-site host (professionals are recommended) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

2. The personnel are required to have a college degree or above and a male and female couple with a salary of xx-3,000 yuan or more.

3. The advertising design needs to be novel and visually refreshing (it is recommended to use the ideas of professionals). In terms of publicity, it should reflect the serious and responsible attitude of this activity, improve the company's trust, and show that it is in line with others. What makes this type of activity different.

4. After the event, the customer service staff will conduct a telephone return visit to reflect the company's sense of responsibility and service. They will collect relevant questions raised by the applicants and lay the foundation for the weekend dinner plan.

5. Office staff are responsible for the registration matters and information management of applicants.

6. In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants for this activity must use their work unit as the main carrier.

7. The customer service staff will verify the reliability of the applicant’s identity through the applicant’s work unit in a covert manner, but must ensure that the applicant’s privacy is not leaked.

8. Promote publicity through newspapers, posters and other media to arouse people’s awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

3. Activity content

1. Hundred-person needle-threading competition

Find your own partner, and the requirement is which pair can thread the needle within the specified time. Whoever has the most will win the final victory. You can win a pair of diamond rings as a grand prize on site. This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads". You can see the tacit understanding of cooperation between couples and the ingenuity of girls. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

2. Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to perform a modern version An ancient love story (finding your own partner). Based on the love story of Cowherd and Weaver Girl. Those who participated in the performance will receive souvenirs.

Venue layout

Taking into account the venue environment of Bund Fashion, we do not make too many extras and only use them on site.

Lighting: Hang a small light source in the paper crane garland. Because the venue itself is relatively dim, two spotlights are needed for stage effects.

Use ribbons, paper cranes, flowers, and candles as simple decorations, and use lights to create effects.

Colorful ribbons: Use colorful ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack.

Paper cranes: Make two garlands under the flower ball and hang paper cranes.

Flowers: Place lilies and orchids in prominent locations on the venue.

Candles: Place one candle on each table. Set off a romantic atmosphere.

Equipment required for the event

Number plate (designed in the shape of a heart), TV, DVD (VCD), microphone, stereo, special love song disc, recent pop music, wire, Lamps, origami, candles, hosts, staff, needles and threads (for safety reasons it is best to order them without needle tails, which should be larger and the threads should be thicker. The threads should be made of at least three or four colors. Each pair One meter is enough), souvenirs.