The new media operation strategy helps you quickly master the explosive creation method.

In the operation stage, the cover, title, text and title are disassembled one by one. Creation principle of 65438+ video cover: vertical scale: the video content size is 4:3, 16:9, which can be sent in full screen, but there are only three sizes for video cover to choose from: horizontal scale 4:3, vertical scale 3:4, and square scale 1: 1. Similar to graphic content, because the horizontal proportion takes up less screen space, focus on the key points: when users find themselves at a loss when browsing the page, they need to write some small words on the video to highlight the key points. 2. The foundation and function of the title, the upper limit of the title of Little Red Book is 20 words, the cover occupies a large position, and the title occupies less line of sight, which is second only to the cover in stimulating users' attention. For topics, they can be randomly combined by target group+problem+solution+emotional value+action instruction+spoken language. You can also use easy-to-write titles and enter a few corresponding keywords, which can automatically generate explosion titles for you, which is very convenient. 3. Content creation: The text of Little Red Book is at most 1000 words, and the content cannot be too little. Essays are not easy to collect. Usually, everyone prefers to collect "full of dry goods", because they are afraid that they can't remember all the contents, so they should be collected for emergencies, but don't pile up too much and don't cram. Before writing the text, as bloggers, we should think about why we should write the text. In my opinion, the purpose of the text is to explain the cover and title, so that after reading the notes, the user can form mental cognition on the one hand and quickly place an order and act on the other. The most commonly used method of the text is the total-sub-total format, the specific content format, the first-person substitution of individual bloggers, their own pain points and the shortcomings of similar products, and then introduce the brand, how this product solves the pain points, what is the difference, what is the specific support, and finally the experience. General: briefly introduce the basic situation. If you write a post about beauty and skin care, talk about age, skin type, daily skin care and so on. And what are the current pain points? If it's a travel book, most of them introduce the background first. For example, the National Day is coming, and I want to go out to relax and go to the seaside in Sanya. Key points: at this moment, it is mainly the cover and title to win the trust of customers. This stage needs to give the user an irrefutable fact, so that she can choose with confidence. Summary: On the one hand, it summarizes the changes brought by the product. For example, at present, the skin condition is particularly good, you can go out directly without makeup, or you can add some words to guide customers' actions at the end of the article. In the creation of a text, apart from the colloquial communication style in the text, it needs to be segmented. In each paragraph, symbols such as. -It can increase the reading experience. In addition, in order to reduce the dryness of the text and increase the interest of reading, some expressions of emoticons should be added to the text, such as fruit, animals, mood and other words can be replaced by expressions. 4. When publishing topic notes, you can choose corresponding topics, each topic will have a corresponding heat index, and topics can also participate in keyword ranking. When choosing to publish, choose a topic with high index related to your content. We should also pay attention to the adaptability of the topic when choosing, and the accuracy of choosing the wrong topic will be lower.