Language Skills of Sponsorship in the Outreach Department

First of all, the goal of sponsorship is clear: convince the other party to establish a cooperative relationship with you.

how to persuade? This is the crux of the problem. The whole persuasion process is based on the feasibility of cooperation between the two sides. At the same time, it should be noted that the two sides have an equal and mutually beneficial relationship, that is, the other side provides financial resources and we provide material resources.

before going out to solicit sponsorship, the most basic preparation work needs to be done is to know enough about the activities we are organizing, such as the size of the scale and the number of people (people flow), which are very important in the negotiation with the merchants! ! ! When communicating with merchants, we need to pay attention to the following points:

(1) What does the other party need? Although the needs are different, in the final analysis, one thing is clear, that is, the other party hopes to produce publicity benefits through cooperation, which in turn will bring economic benefits; I hope that investing 1 yuan can bring him 1 yuan or more benefits, so this requires us to know what our purpose is first, and then think from the perspective of the business, that is, if you are the person in charge of a company, what do you need from the other party before you are willing to cooperate with the other party.

(2) what are our advantages and how can we give full play to them? This is the answer to the previous question and the basis for persuading the other party to cooperate with you instead of others. What attracts each other enough is what we can do for each other, and whether what we do for each other can make each other's products get strong publicity, let more people know their products and be familiar with their products, so as to attract more consumers to spend their products. At this time, when negotiating with the merchants, we need to exaggerate the scale of our

activities, the importance attached by the college to the activities, the number of people participating in the activities, and whether there will be people from other colleges coming here (this mainly depends on the degree of publicity of the student union for this activity).

(3) What can we offer each other? Generally speaking, this refers to the publicity method. Our publicity for businesses can be as follows:

1. The company appears as a sponsor on the leaflet or distributes the company's leaflets at the same time. The project can be independent

2. Brochure publicity. If the company has a new brochure, it can help distribute it by the businesses themselves.

3. Poster publicity. The businesses appear as sponsors on the poster. It can also be printed with the company logo, and the merchants can design it themselves or

4. Some sponsors' own 1-2 posters can be posted on the exhibition board

5. Banners can be hung in apartments and school aisles with the characteristics of merchants, so it is not too commercialized

6. The website is promoted in QQ space. Publish business information for merchants on social networks such as WeChat

7. On-site show can introduce sponsors on the spot, and merchants need to provide some physical objects and materials

8. Prizes promotion prizes are sponsored by the company

9. Product promotion company products can be used as the only designated supplies for the event. Sponsored products must meet on-site needs

1. Staff supplies publicity staff can wear clothes printed with business logo

to work, props on the spot, etc.

11. Consultation points can be set up two days before the publicity activities and on the day of the activities to receive students' consultation. Therefore, it is better for your company to give some money back to the consultants.

12. On the day of the promotion event, you can make a promotion on the spot and charge some extra venue fees.

13. On-site publicity can be decorated with props printed with merchant characteristics and you can also play some small games with company characteristics.

14. Guest speeches Your company can send representatives to participate in our activities. And you can speak on stage as a guest during the event, preferably at the beginning or in the middle

15. During the on-site thank-you event, the company name appears in the form of oral thank-you, The effect of propagandizing business slogans and slogans by players is very obvious

16. On the day of the questionnaire survey, it is better to have a lottery at the consultation office < P > The above publicity methods are all determined according to the specific situation < P > Supplement: When negotiating with the business, we should show the other party that we are an organized and disciplined group, dress appropriately, and be confident when communicating with sponsors, otherwise the sponsors will think that you are incompetent and have an incorrect attitude.

I get your support to make the activity go smoothly, and you get advertising during the activity, which is a win-win situation. Therefore, self-positioning, of course, can't be too arrogant, but it doesn't

feel that you are responsible, you are experienced, and you think of him. . Note: Only by convincing yourself in advance can you convince others. Of course, there is a problem of "degree" here, so we must be careful not to go too far, otherwise, going too far is counterproductive. How to grasp the problem of "degree" requires you to observe carefully and be flexible. For example, if you find that the other party has been mobilized, you can mention it again. If the other person shows a little impatience, then you should press it at once. So, how to observe? Observing facial expressions, especially eyes, is the most effective. How to grasp this "degree" is still the old way to observe each other's reaction and deal with it flexibly. The above are all issues that should be paid attention to in the process of communication.

In fact, the important task at this stage is to discuss the details of cooperation with the other party, and how to really prepare for it. The requirements are clear and detailed. In particular, it is important to note that things that are not sure can not be promised at will. In the process of negotiation, what should be emphasized is the way of publicity, that is, what you can do and how to implement it instead of exaggerating the benefits of publicity. Because advertising is an investment, investment is to bear certain risks. There are two meanings here: first, publicity benefits are not equal to economic benefits, and the judgment of pros and cons should be completed by the other party; Secondly, the publicity benefit should finally get rid of

worries and guide the other party to make a judgment that is beneficial to us. The whole process of positive negotiation is actually a process of trying to figure out each other's psychology and resolving contradictions one by one. Finally, I emphasize that in the whole negotiation process, it is really necessary to consider the issue from the perspective of the other party's interests. The reason is simple: only when the other party realizes that you are considerate of him and that he can benefit from the activity, will he be willing to invest and you can get funding. This is the key to the whole process.