What is Durex's advertising copy for the Spring Festival Evening in 218?

I believe everyone has seen this year's Spring Festival Evening. As an old driver in the copywriting field, Durex probably writes while watching the Spring Festival Evening. This wave of advertising copywriting for the Spring Festival Evening program makes you fall for Durex's copywriting again. Today, let's take a look at three advertising copywriting for Durex's Spring Festival Evening program:

First, Durex's X sketch ". Durex didn't do it at once, but it was divided into three rhythms:

First of all, Durex borrowed the classic line copy in the sketch, "My woman doesn't need other men to be responsible", and published her own sentence advertising copy, "My woman's safety doesn't need other men to be responsible, I am responsible", well, the responsibility is taken.

Secondly, a wave of safety slogans was used in the training car. The safety slogans in Durex are as follows:

Maximum diameter, 57mm.

Go slow here and focus on teasing.

stop, I can't stand it.

please get ready, condoms.

no traffic today.

the front needs lubrication.

Finally, after the sketch, Durex did not forget to remind you that condoms must be brought, because real drivers value safety every time.

second, durex's sketch "giving advice"

"giving advice" mainly tells the story of the protagonist. Since work, the boss has been asking him the same question "Are you tired?" Different answers have different experiences. Durex, on the other hand, borrowed the question of "Are you tired?" and directly sent out an advertising copy: "An artifact that will make her desperately ask you if you are tired", and then accompanied by her own product drawings, which can make you extrapolate.

Third, Durex X Song "Confession Balloon"

Jay Chou sang a song "Confession Balloon" in the Spring Festival Evening, but Durex listened to more than just songs, and told you how to make a confession balloon. Come on, hold a handful of Durex products in your hand. This is your best "confession balloon".

durex, an old driver in the copywriting field, can bring you different ideas every time. This time, his creativity in the "Spring Festival Evening" is that the hot spots are closely followed and accurate. Maybe you, as a copywriter, are watching the Spring Festival Evening, but you didn't take advantage of the Spring Festival Evening program in time to promote your brand, and durex killed many big brands at this point.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).