Psychological analysis of supermarket sales

Psychological analysis of sales in practical supermarkets.

Have you ever found that every time you go to the supermarket, you always end up buying more things than you expected, and you often regret it when you get home. What is the reason for this phenomenon?

The answer may surprise you: everything in the supermarket? From shelves to displays, advertisements, lights and music, it seems random, but in fact it has been carefully designed with only one purpose, that is, to take money from your pocket? Tao? Come out. Let's take a look at how supermarkets conduct psychological warfare on customers:

1. products with parallel lines of sight? High profit or about to expire.

There is a * * * principle in the placement of goods in supermarkets: what you can easily get is always what merchants want to sell most. The survey shows that the best-selling goods are placed parallel to the customer's line of sight, waist-high and knee-high. Among them, the former is the best place for supermarkets to store goods, which can increase sales by 70%. Therefore, supermarkets usually put high-profit or expired products at the height of 1.5 m to 1.7 m, so that everyone can see them and take them at hand.

2. What do you want to sell most? Put it on the right

Shopping aisles in supermarkets are generally wide enough, straight and flat, with few corners. In order to prolong consumers' stay in supermarkets as much as possible? Stay? Time to prevent them from taking shortcuts to the cashier and the exit. Supermarkets also take advantage of most people's habit of using their right hands, and put the most wanted and profitable goods on the right side of the main shopping aisle or showcase. When customers pass by, they will be aroused by some unnecessary goods.

3. Small profits but quick turnover? Entrance?

When you walk into the supermarket, you may be confronted with a bunch of bargains, but keep calm. The easier it is to see and get goods, the more profits the supermarket will make or the goods you are eager to sell. Generally speaking, near the entrance, there will be many products with small profits but quick turnover and high purchase frequency to attract you in, such as books, slippers, towels and so on. Valuable commodities such as tobacco and alcohol are generally placed in the middle and rear areas of supermarkets.

4.fresh goods? Put it at the bottom.

Supermarkets always hope? Sell high-end goods first? . So when I put milk and yogurt, I like to put the freshest ones in the innermost part and change them gradually every day. The freezer and the food in the freezer also put fresh products on the ground floor. If you want to buy the latest factory date, put the innermost goods? Tao? Come out.

5. Vegetables and fruits? Maximum profit

Most fruits and vegetables in supermarkets are displayed in the center for two reasons: First, psychological research has found that people are instinctively excited about colorful foods because they live in dark caves for a long time in the early days, and their possessiveness and desire to buy are easily stimulated. Second, agricultural products are products with high profit rate in supermarkets. Most supermarkets contract this area to suppliers. Although the price is much more expensive than the vegetable market, it is also sold in supermarkets.

6. At the cost of robbing Peter to pay Paul?

There is a complicated pricing strategy in the supermarket. You may have seen it? Low price every day? 、? Lowest price within 5 kilometers? Such catchy slogans, but this is not the case. Psychology of supermarket use? Halo effect? Setting the prices of food, daily necessities and other necessities lower will give you the impression that this supermarket is cheaper, and unconsciously think that everything is cheap.

7. Bake and sell now? With what? Smell? attract

The strong fragrance from the bakery in the supermarket is always irresistible. Most people think that baking bread and cooking cooked food on the spot are for? Fresh? Actually, this belongs to the supermarket? Smell marketing? . Studies have found that the aroma of food can stimulate the secretion of various digestive enzymes and mobilize the emotional center related to desire. Even if you are not hungry, you will unconsciously increase your purchase of food.

8. Children's money? Best to earn

Who is the most prone to purchase impulse? Kid. Children's consumption is irrational and possessive, and they can manipulate their parents emotionally. It is by taking advantage of this consumption psychology that supermarkets have a set of sales strategies to earn children's money: first, carefully arrange display cabinets for children's products (toys, food, etc.). ); The second is to make it the only way for children? Ambush

9.？ Buying one for free is tricky.

The world-famous food company Na Beske Food Co., Ltd. has many years of promotion experience, and the discount sign can increase sales by 23%. But in fact, there are also traps: some merchants quietly raise the price of goods and then give gifts. For example, a bottle of shampoo was originally made in 20 yuan. Now you buy a bottle of shampoo and give a bar of soap at the price of 2 yuan, but the price of shampoo has quietly increased to 22 yuan.

10. fish in troubled waters in the special zone?

Supermarkets often have promotions, but some promotions are not necessarily cheap. For example, there will be some original price things mixed together in the special price area; Under the big price list, the manufacturers of goods are written in small print, and other brands are mixed, so some careless customers can easily buy them by mistake; In the clothing area, different brands of clothes with similar colors and styles are mixed together, and only the cheap price is marked, and the high-priced label is hidden in an inconspicuous place. Many special items, aren't they? Value? .

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