What does Little Red Book mean by planting grass?

Grass planting in Xiaohongshu means that goods are recommended in Xiaohongshu and are aroused by shopping desire. Xiaohongshu is the name of an App, which mainly means planting grass. Planting grass is an item that successfully arouses netizens' desire to buy. In Little Red Book, many online celebrity bloggers often share their favorite cosmetics or skin care products. They will explain good things in the form of video or text. Netizens will want to buy these things after seeing them. This process is called planting grass.

The word "planting grass" first started from cosmetics and was later used in many ways. With the popularity of this word, many words have been derived, such as pulling grass, grass family and long grass. In short, these words are inseparable from shopping, either they don't want to buy or they have already bought, and the specific meaning can be judged by the context. Now this word has become popular, a special network word, and given it a fixed meaning. Planting grass used to be just a verb, but now it can also be used as an adjective, so there is no grammatical stress in usage. Everyone's understanding is different, its meaning will be different, but the general meaning is the same.