How to promote logistics enterprises?

If marketing is difficult and downloads are small, then the APP will lose its value.

Therefore, we must make great efforts to promote the APP in the early stage. The promotion methods that can be adopted include but are not limited to:

L self-promotion:

N print billboards and leaflets, change the style of logistics sheets, and add QR codes. After the product goes online, notify the customers who come to the logistics point to download and install the app as soon as possible.

N Optimize the SMS reminder function, and add the reminder of downloading app in SMS.

N in the early stage, you can also give customers who use app appropriate logistics price concessions.

LApp marketing

Optimization for application market (keywords, introduction, evaluation, star rating)

In the process of ASO, the main influencing factors are application name, keywords, application description, icons, download volume and so on. However, we need to pay attention to many specific details in the specific operation process, such as the proper control of the number of words in the application name and description, the application name is 12 characters, the application description is between 4-5 lines, and the keywords are filled in it to form a complete sentence. In the choice of keywords, try to find excellent keywords and screen effective keywords. Only by constantly monitoring keywords and constantly testing and adjusting can we get a satisfactory answer.

Take today's headlines as an example, search for the keyword "news", and you can see the application rankings of various markets under this keyword, so as to appropriately adjust the optimized content of individual markets (monitoring data comes from Kuchuan):

N regularly updated (product freshness, ranking first)

According to the update report of Kuchuan APP version, the top applications are updated more frequently, and they are updated regularly to keep the freshness of products, so they have a better chance to be at the forefront.

N Optimize the download volume (promote users to download and make products rank high)

It is not difficult to understand that the ranking of APP in the application market is improved through the download volume, so as to increase more natural downloads, and the market with low download volume is optimized through data monitoring in the later operation process.

N multi-product association recommendation (publishing small applications and gadgets with the same publishing account)

N recommended bit acquisition (free cooperation, paid cooperation)

The promotion methods of free and paid content will be introduced in detail later, so I won't go into details here.

N Activities (forum activities, Weibo activities, other download activities)

The exposure of forums, Weibo and other media will greatly enhance the popularity of products, increase the download volume through links, QR codes and other forms, as well as the launch of activities, and increase the activity and stickiness of users.

N application market cooperation mode

There are only the following ways to cooperate with the application market. Among them, free cooperation methods such as launching, activities and volume exchange are of course favored by developers, but there are so many domestic markets and the rules are not the same. The following are the basic steps of each method, and the details of each market can be found in the Cool Pass Promotion Manual.

U 1, listed

Needless to say, launch has a very important position in the market. We can pay more attention to the launch rules, resource allocation and other contents through the background of each market, carefully plan the time of APP release or version update, and adjust the content of APP.

(1) Determination of startup time (mail the application in advance, determine the time and channel location, and determine the startup type);

2. Make packaging in advance according to the initial requirements (initial LOGO, screenshots, Weibo WeChat cooperation, in-app recommendation);

(3) Software testing (determine the given resource bit after passing the test);

(4) Deliver the package to the starting platform (advertising, check the starting position and amplitude change);

⑤ Update the packages of other channels after going online (including official website, the package of mobile phone download page);

⑥ Monitoring and summary of initial data.

U2, marketing activities

Always pay attention to the developer's activity section, the person in charge of the activity channel, and other APP associations, festivals, special events, Bian Xiao recommendations and other information, and plan activities according to the following process:

(1), mail application activity (determine the activity time);

② Activity evaluation (resources cannot be allocated until the evaluation is passed);

③ Confirm the activity plan, activity location, ranking and banner (need to be designed in advance);

4. Weibo and WeChat promote cooperation;

(5), data monitoring and summary.

U3, change the quantity

You can use other applications or channels to change the volume. You'd better change it to one that is louder than yourself. Please pay close attention to these details:

(1), evaluate whether it has changed, whether the user groups are consistent, whether it is competitive, and the brand image of the other party.

(2), according to the requirements of the change, change the material shelves.

(3) Monitoring amount of background data

4. Check another application and confirm the location.

⑤ Adjust the position according to the data, or ask the other party to adjust the position.

U4, paid advertising

Different from the above-mentioned free promotion methods, the cost of advertising depends on the release market, and the advertising methods are generally divided into the following types:

(1) CPA: activation cost. The user installs and opens the application to calculate activation (normal).

② CPT: Duration cost, charged by day, week and month.

③ CPC: click cost, charged according to the number of clicks in advertising cup.

④ CPM: the cost of showing 1000 times.