How to build corporate culture in beauty salons?

An excellent corporate culture can at least play the following roles: first, it can promote people's enthusiasm and initiative, and play a guiding role in the means and goals of people's survival and development; Second, it has self-regulation and immunity to the value orientation, moral standards and behavior patterns that are not in line with the healthy development of beauty salons, and through the leverage of institutional culture, the team and individuals will struggle towards the direction of integrating team goals and personal goals without hesitation; Third, corporate culture is the guarantee to determine tangible value and surpass it. Only under this banner can talents wade across mountains and rivers for enterprises and not be deserters in difficult times. First, the role of corporate culture in the management of beauty salons Corporate culture is the soul and spiritual pillar of an enterprise, a strategic software resource, and its essence is corporate values. It is the precipitation of the same value orientation and code of conduct formed by employees in the process of labor and communication. If the members of an enterprise share the same values, it means that it is possible to unify the thoughts and actions of employees. The thicker the cultural background of an enterprise, the greater its development potential. Corporate culture is similar to sports spirit and national complex, and it is a virtual carrier. In the process of enterprise socialization, corporate culture is showing more and more important value. The enterprise's values and morality have virtually promoted social progress. 1, the role of corporate culture (1) Corporate culture is an attraction. The market competition in 2 1 century is the competition of talents. Whoever has mastered the talents will have mastered the competitive advantage. The main reason for the success of beauty salons is to attract employees to establish the same goals and values, generate employees' loyalty to beauty salons, and make beauty salons have stronger cohesion and centripetal force. (2) Corporate culture is a policy. Corporate culture is not the model of the factory, it helps to create one identical employee after another, so that all the behaviors of employees in the enterprise are well-behaved, uniform, cautious and cross-referenced. To build corporate culture and implement cultural strategy, the most fundamental thing is to cultivate an idea and a spirit of employees; Cultivate an adaptive atmosphere in beauty salons, so that employees can subtly accept beauty salons, identify with beauty salons and maintain beauty salons. This cultural atmosphere clearly expresses or implies what beauty salons oppose and prohibit, support and encourage, and promote and spread. It focuses on exerting collective wisdom, spreading employees' thinking, rather than limiting employees' thinking. It should regulate the collective behavior of employees, not the details of behavior. It is not to standardize employee behavior for the sake of standardization, but to form collective unconsciousness through super-cultural accumulation. Its essence is to attach importance to the concept of enterprise collective unconsciousness, so that employees can acquire the genetic genes of collective unconsciousness through a long-term process and achieve the conscious and automatic effect of enterprise management. (3) Corporate culture is a learning atmosphere. Learning is not only human nature, but also the source of interesting life. Whether it is an individual or an enterprise, the meaning of life lies in the wonderful experience of success. An excellent corporate culture basically conveys an idea to employees: an enterprise is a big school, that is, a learning organization, and employees will improve their own quality while contributing to the enterprise. Compared with other industries, the employees in beauty salons are quite mixed, with great differences in overall quality, values and life pursuits. It is difficult to quickly establish employees' loyalty to beauty salons and integrate with them. The culture of beauty salons is to cultivate a cultural atmosphere that values learning and is good at learning, so that employees can constantly accept new knowledge and new ideas, so that beauty salons can keep pace with the times and let employees learn and grow together with beauty salons. 2. Beauty salons' cognition and implementation of corporate culture. Beauty salons focus on product development and profit growth. Compared with the abstract concept of "corporate culture", there are basically two kinds of cognition: first, there are many problems that need to be solved in beauty salons, and the scale of beauty salons is still very small. "Corporate culture" is not an urgent problem at present, until the beauty salon develops and grows; Second, the family management of beauty salons is paternalistic. This kind of beauty salons are generally successful, highly personalized and dominant in a certain region or field, so leaders generally think that corporate culture is "taking me as the truth and taking me as the center". Although many beauty salon owners in China are now building and promoting corporate culture, the result is that most of them can't reach the expected goal. The reason is actually very simple. The top leadership of beauty salons is the trinity of beauty salon leaders, owners and spiritual leaders. Many decisions are based on top-level personal business vision, as well as in the process of corporate culture construction and promotion. When senior leaders realize the importance of this factor, they will start to concentrate on it for a period of time, and the following people will also have an effect. As we all know, a beauty salon is like a bucket, and employees are like boards that make up the bucket. The level of beauty salons depends not on the long board, but on the short board. However, the level of employees in beauty salons is uneven, and the construction and promotion of corporate culture will be resisted to varying degrees. If we can't unify the content of corporate culture, the resistance will increase. At this time, the top management will weigh the pros and cons, and if the responsibility is heavy, things will slow down. Without special supervision, corporate culture is likely to be put aside. Second, how to build the corporate culture of beauty salons The corporate culture construction of beauty salons is a complex systematic project involving all aspects of beauty salons. The process of enterprise culture construction is the process of cultivating core competitiveness of beauty salons, that is, the process of uniting enterprises with culture, coordinating interpersonal relationships within beauty salons, restraining the behavior of beauty salons, guiding the development direction of beauty salons, and finally winning with civilization. Beauty salons should truly realize its important role in building and promoting the development of corporate culture, establish a perfect system and implement it conscientiously. Let the beauty salon be full of culture. Human resource management under the guidance of corporate culture will make human resource management more efficient, and the two are mutually reinforcing management activities. Good environment and high-quality products and services play a subtle role in beauty salon employees. In terms of human resource allocation and assessment in beauty salons, we should cultivate employees' entrepreneurial spirit and form harmonious and dynamic organizational goals, which are consistent with employees' self-realization. 1, refining and preaching first, industry characteristics analysis. Corporate culture should conform to the characteristics of beauty salon industry and the management characteristics of beauty salons. Second, solicit opinions extensively. Corporate culture is not just the opinion of top management. To get everyone's approval, the first thing should be the culture that most employees in beauty salons agree with. In order to do this, the top managers of beauty salons should create various opportunities for all employees to participate in and discuss the culture of beauty salons. Third, refine the core concepts. In many beauty salons, if you ask the beauty salon owner, "Can you summarize the culture of the beauty salon in one sentence or one sentence?" Many beauty salon owners have to think for a long time. In fact, if they can't answer the answer in the first second, the answer won't matter at this moment, indicating that the culture of this beauty salon is not clear, and even the boss can't say it immediately, let alone the grassroots employees! Therefore, I think beauty salons should first establish their own core values, which should be recognized and recognized by all employees of beauty salons. At the same time, when doing brand promotion, customers should also recognize this value concept of beauty salons. Fourth, expand to the concept system. Beauty salons should have a core value concept, but based on this concept, it must be extended to the management ideas and methods at all levels of beauty salons, so as to make the corporate culture concept system complete. Fifth, the construction of communication channels. In order to be recognized by employees, the corporate philosophy must be publicized and explained in various communication channels of beauty salons, so that employees can deeply understand what the culture of beauty salons is and how to conform to it. 2. Institutionalization of corporate culture The corporate culture construction of many beauty salons only stays in the stage of concept propaganda and cannot be deeply shaped. On the one hand, leaders lack the determination and courage to systematically build corporate culture, on the other hand, they misunderstand the shaping of corporate culture and think that corporate culture is mainly based on concept shaping. If it becomes a system, the cohesion of corporate culture will be weakened. Actually, it's not. Excellent culture should be written on paper so that everyone can follow the rules. 3, the concept of storytelling, the story of the first concept, the concept of storytelling. Excellent corporate culture is recognized not only by middle and senior managers, but also by all employees and even temporary employees. This is called excellent corporate culture. When beauty salons introduce new corporate culture, they should first find out the corresponding advanced figures and deeds of the enterprise now or in the past according to their own refined concept system for publicity and praise, and reinterpret them from the perspective of corporate culture. Dong Wang, the president of Yang Ming, tells the story of "Re-employment of laid-off women workers". Second, the story is idealized. In the long-term construction of corporate culture, the selection and publicity of advanced figures should focus on ideas, pay attention to refining advanced figures and deeds from ideas, and publicize and report those figures and deeds that conform to corporate culture. 4. Establish external benchmarks. That is to say, we should find an enterprise that can serve as an example, and observe its system and process settings, as well as the operation mode of the organization, and so on. This will be very beneficial for enterprises to quickly establish their own management system. 5, in the process of organizational system, avoid behind closed doors. Many beauty salon managers believe that the establishment of rules and regulations is a matter for human resources departments or functional management departments, so other business personnel are not encouraged to actively participate in the establishment process. As a result, it is often difficult to effectively implement the system after it is established, or it is divorced from the actual situation; Either "there are policies at the top and countermeasures at the bottom" and the new system has not been allowed to play an active role. Therefore, we suggest that in the process of establishing and restructuring beauty salons, other departments should be encouraged to actively cooperate with the Human Resources Department and participate in the establishment of the system. 6. Necessary communication. The smooth implementation of the new system must be supported by management and employees, otherwise it will easily become a mere formality. Therefore, it is necessary to let employees know in time the necessity of establishing a new system and its great influence on the operation of beauty salons, and get their support as much as possible. Of course, in the process of establishing the system, we should also actively seek "foreign aid", that is, seek the intervention of experienced consulting experts and borrow their professional experience to speed up the process of establishing and popularizing the system. Third, how to implement culture 1 in beauty salons, make the best use of the situation and orient it according to the time. I have come across such a typical case. A boss encourages innovation very much, which is a good cultural connotation. The boss is reflected in management, but he frequently adjusts the organizational structure, about once every two to three months. Under normal circumstances, the establishment of the new framework needs a running-in period to see if it meets the current development needs of beauty salons. Therefore, the management must be extra cautious when deciding to adjust the organizational structure. What the boss did just now not only failed to promote an innovative culture internally, but also left many employees at a loss and worried all the time, because everyone didn't know what to do. What was the result? 2. broaden your horizons and stick to it. Corporate culture is not a "castle in the air", it will be embodied through various systems implemented by enterprises and various behaviors of employees and management. Any change can't happen overnight, and it must be a spiral upward trend. Therefore, it is possible to take two steps forward and three steps back. As the leaders of enterprises, we should be aware of this. By constantly revising the connotation of culture, employees can clearly understand the direction and necessity of change, thus ensuring the effective implementation of the change.