What is copywriting? What aspects should be paid attention to in copywriting?

First of all, you should know the format and difference between soft text and hard text, know the writing method of press release, write a written manuscript without being too colloquial, and write an advertising language with the characteristics of advertising language. Secondly, the text should be eye-catching. Copywriters are also marketers. Don't think of yourself as a writer. Consumers don't have time to read your writing skills. You should make the selling points of your products or the highlights you introduced public. Then there is the use of the main slogan and the sub-slogan. Don't rely too much on sub-slogans. A good copy doesn't have a subtitle, so you should clearly introduce what you want to say in the main slogan, because the audience will often see the news on the main slogan, and they will choose whether to read your article within 1-2 seconds. Then you should put the wonderful in front, because there are too many media choices now, and it is a misunderstanding that the so-called wonderful is still behind. If the audience doesn't see what they are interested in for 30 seconds, they will often switch to other columns, and you won't pay attention to what you write below, so you should leave the wonderful things in front, knowing that the audience is not interested in watching your endless talk! Finally, the copy does not have to be short. Just make it clear, a thousand words is short and 10 is long. After writing, you must check whether the text is fluent and whether there are typos. The writer must be careful not to write typos and make jokes! /& gt； These skills are generally needed for copywriting planning in all industries. In addition, you should know about products and markets, do research, plan behind closed doors, and finally test your works in the market.