Corporate Culture of Nanhu International Travel Service

Building a brand with service

Win the market with quality

With the innovation of 1 and 1999, we will lead the industry, keep pace with the times, actively respond to the call of the country to "develop the west", go against the wind, and take the lead in jointly building a national chain western tourism brand-"Western Holiday" with Beijing Poly Group. Nanhu International Travel Service and Western Holidays broke through the conventional track of travel agency development and unswervingly embarked on the road of brand management.

2. Vigorously invest in tourism and cultural industries, build a characteristic service brand that focuses on characteristics, and pry open the western tourism market.

3. In the spirit of professionalism, the "Western Tourism Expert Group" was established, which gathered a group of experts with at least 10 years' experience in exploring the western region and well-versed in the complex environment in the western region, as well as a group of specially invited tour guides and tour bus drivers who have been traveling in the western region for a long time. In Guangdong, the image of "western holidays, western tourism experts" has been deeply rooted in the hearts of the people.

4. Sichuan, Yunnan, Xinjiang, Tibet and other routes have become the first tourist destinations for Cantonese people.

5. In 2000, Nanhu International Travel Service pioneered the national tourism industry, initiated the tourism culture room and spread tourism culture.

6.200 1, the brand influence of Nanhu International Travel Service Western Holiday has expanded from western tourism to domestic tourism. The number of group members soared 100% or more. The reception volume of the group is about 50,000 person-times; In 2002, it rose to about 1 10000; After SARS, in 2004, the number of tour groups of Nanhu International Travel Service and Western Holidays reached 400,000, making it the largest travel agency in Guangdong. In 2005, the number of visitors of Nanhu International Travel Service Western Holiday Team exceeded 800,000, maintaining the title of "the travel agency with the largest number of visitors in Guangdong" and winning the title of "expert in domestic travel" in Guangdong. Through the scale effect, the turnover of Nanhu International Travel Western Holiday in 2000 was less than 654.38+billion yuan, and reached more than 200 million yuan in 2002, an increase of 654.38+0 times. In 2004, the turnover rose to about 350 million yuan, reaching nearly 2.6 billion yuan in 20 1 1 year. 1 and 200 1, the company decided to take tourism as a platform and implement all-round development and multi-directional cooperation. Charter flights from Sichuan, Yunnan, Xinjiang, Tibet and Guizhou have been opened one after another, creating a new mode of line area management.

2. In all branches and 539 strategic cooperation units, the computer systems developed by Nanhu International Travel Service and Western Holidays will be uniformly used, and scientific management and standardized operation will be implemented. * * * will cooperate with the promotion of tourist routes in an all-round and three-dimensional way, including scenic spots, hotels, routes and tourist charter flights.

3. Focus on the operation and promotion of scenic spots as the first choice for key operation projects, and cooperate with Yunnan, Xinjiang, Tibet, East China and other major tourist provinces and tourist hotspot cities to act as their main work in Guangdong market for a long time, such as operation strategy, marketing plan, marketing promotion and advertising. Constantly set off a domestic tourism boom with remarkable results.

4. In July, 2002, the "Western Holiday", together with Guangyuan Municipal Government, Guangyuan Airport, airlines and other giants, exclusively launched the "helicopter tour of Jiuzhaigou" rich tourism products in China.

5. Give full play to the advantages of the media. Nanhu Lake, a tourist city in the west of cits joint, has carried out a lot of marketing propaganda in the Yangtze River Delta, giving full play to the advantages of the media. Print media, online media, TV stations and radio stations are overwhelming, which strongly impact consumers' eyes. The outdoor promotion of "Guangdong International Tourism Culture Festival", the tourism promotion of "Good Summer Season" and "Jackie Chan Outdoor Meeting" are frequent highlights.

6. In the large-scale outdoor promotion activity of "China (Sichuan) South China Ice and Snow Festival" in 2005, Nanhu International Travel Service invited eight famous scenic spots in Sichuan, such as Jiuzhaigou, Huanglong, Emei Mountain, Hailuogou, Xiling Snow Mountain, Siguniang Mountain, Qingcheng Mountain and Dujiangyan, to hold them in Shangxiajiu Pedestrian Street in the center of Guangdong, which was unprecedented.

7. To pry open the frozen winter tour market, Nanhu International Travel Service launched a series of activities of "Charming China Winter Tour" with reverse thinking. Set off the myth of the climax of winter tour. In June 2005, the number of tourists in 5438+065438+ 10 increased by 250% compared with the previous year. It has aroused strong response from Guangdong tourists and won public praise. 1.In 2005, Nanhu International Travel Service and Western Holidays entered the outbound travel market strongly, and spared no expense to hire top Hong Kong tourism talents, set up a Hong Kong outbound travel expert group, and made every effort to build the most professional outbound travel brand in China.

2. Based on the localization of Guangdong, Nanhu International Travel Service has 50 wholly-owned chain stores in Guangzhou alone, and now it has become the travel agency with the most marketing outlets among Guangzhou tourism enterprises. In addition, Nanhu International Travel & Western Holiday has about 65,438+000 wholly-owned institutions and branches, making it the largest number of travel wholesalers and charter wholesalers with chain stores and wholly-owned subsidiaries in China.

3. The western holiday portal provides exclusive information such as the latest western tourism information and expert travel suggestions. It is a leading website in China, a strategic partner of Sina.com, the general agent of western tourism in Guangdong, and a close partner of portal retailers in South China such as Taobao Weibo, 2 1cn and Guangzhi Window. Hainan Professional Travel Agency and Zhangjiajie Yangfei Travel Agency's strategic partner, 1, spare no effort to donate money to poor areas in the west. Nanhu International Travel Service cooperated with the governments of western poverty-stricken areas to build and expand teaching buildings, dormitories, stadiums and other hardware facilities and build "Western Holiday Primary School". According to the list provided by the local education bureau, some students who are extremely poor but have excellent grades have received direct financial assistance. At the same time, Nanhu International Travel Service also advocates the concept of "take one kilogram more to travel" among tourists, that is, it is suggested that tourists take one kilogram more of study and daily necessities to the west and give them to local students. And from each tourist's tour fee, 20 yuan money is selected and donated to the poverty-stricken areas in the west.

2, quality tourism, a model of integrity. In June last year, 165438+ 10, Nanhu International Travel Service released the White Paper on Quality Tourism under pressure, which quantified and made the compensation standard transparent for the first time, solemnly put forward the "six guarantees for quality tourism" to consumers with strict self-discipline conditions, and became the first travel agency in the tourism industry to "eat crabs". Try to make this self-discipline of a single enterprise become the self-discipline of the whole industry.

3, personnel training, and colleges and universities * * * to build a training base. Together with South China University of Technology, Guangzhou Institute of Light Industry, Guangdong University of Finance and Economics, and China-France Tourism College of Guangzhou University, we have built a base of "Students' Innovative Practice and Employment Internship" to provide "Nanhu International Travel Western Holiday" scholarships for outstanding students majoring in tourism management in China-France Tourism College. Contribute to the cultivation and development of tourism talents. In recent years, Nanhu International Travel Service has been a pioneer in the industry and won numerous awards. In 2002, it ranked 98th among the top 100 tourism enterprises in China. In 2004, in the "Double Top 100" selection of China tourism enterprises, Nanhu International Travel Service and Western Holidays jumped to 29th place, becoming the only travel agency in Guangdong Province. From 2004 to 2005, Nanhu International Travel Service and Western Holidays were rated as "domestic travel experts" in Guangdong by Guangzhou Daily for two consecutive years, and won the honors of the most popular travel agency and domestic travel experts. In 2005, Nanhu International Travel Service Western Holiday won the "2005 China Brand Award" (No.1) selected by WBL, the three major brand value evaluation agencies in the world, and it is the only travel agency in Guangdong Province to win this honor.