Language art of advertising words

1, feel the world and enjoy it.

View mountains and rivers, realize heaven and earth.

Wave lofty sentiments and win the world.

2. Guiyang Chief Landscape Room, once owned, will be proud for life.

3, Guiyang chief landscape house, health, more nourishing.

4. Appreciate with artistic eyes and taste with the depth of literature.

5, mountains and rivers, mood blend.

6, ecological slope courtyard, enjoy the philosophy of natural life.

7. Tanxi Valley is a lifelong dream.

8. Taste stands out because of you, and art is smart because of you.

9. The artistic revolution of quality of life

10, taste the natural waterfront and feel the art of life.

1 1, philosophy of natural life, condensed fantasy legend.

12, the hall is poor in water, so sit and watch Yun Qi.

13, dedicated to the natural world of living artists.

14, the book is elegant and beautiful, beautiful.

15, an inclusive, romantic, poetic and noble residence.

16, the first large-scale 200,000 square meters in Guiyang? China art? natural community

17, the same world view, the same language, similar knowledge, what does it merge into? Tanxi Valley? Elegant living atmosphere.

18, beautiful but not empty, simple but elegant.

19, Tanxi Valley, my cultural life home.

20. Let life take root and let the soul settle down.

2 1, enjoy nature and stand out.

22. Quality makes a home, and temperament makes you.

23. Be a forest with birds and live with nature.

24. Be energetic, be content with quietness and be elegant in your residence.

25, long mountains and rivers, my heart is high.

26. Create a natural and artistic life for you.

27. Deduct the beauty of art and carve the surprise of life.

28. The harmony between sunshine and greenery is exciting.

29. How much space do you use to improve your thinking as soon as possible?

What kind of vision do you use to clean your eyes?

What good space do you use to care for your body and mind?

Tanxi Valley, a spiritual health resort of 200,000 square meters, shows the beauty of the depth of famous houses.

30. Dreams come from life, and life reproduces dreams.

The Art of Advertising Writing II

The earliest advertisements in China were newspaper advertisements.

It is said that at the end of19th century, Nanyang Brothers Tobacco Company manufactured its own products? Platinum dragon smoke? The advertisement is called:? A cigarette after a meal is better than a living fairy? .

This slogan was later passed down as a proverb.

With the rapid development of market economy, commodity awareness has been deeply rooted in people's hearts.

? Before the soldiers and horses arrive, food and grass go first? Before selling their own goods, businesses are often overwhelmed by advertisements, and all kinds of advertisements have become a beautiful landscape of urban life.

Our living environment is being hyped up. Wherever we go, wherever we look, we can't avoid advertising. Turning on TV and radio is an advertisement, turning on newspapers and magazines is an advertisement, and crowding buses is an advertisement. No wonder some people vividly say that the air we breathe is composed of oxygen, nitrogen and advertisements.

? Advertising plays an increasingly important role in our life.

Advertising language is an important part of advertising, so the writing of advertising language is particularly important.

Writing advertising language is still a new test point in the college entrance examination, so I hope students can learn the basic knowledge of advertising writing, master writing skills and write advertising language well.

First of all, we should realize that advertising language does not exist in isolation, let alone a beautiful word game.

Advertising language is a part of advertising, which should be creatively produced together with the whole advertising under the guidance of perfect advertising strategies.

Now, those excellent advertising slogans can exist and be used independently, but they are accepted and loved by consumers after large-scale advertising activities and high-quality products.

When we think creatively about advertising language, we should not play word games or daydream, but use the correct thinking method, starting from the overall strategy, starting from the purpose of marketing communication and starting from the feeling of consumer demand.

Second, clear the creative thinking of advertising language.

The creation of advertising language should be considered from the following three levels, which is the way of thinking.

The first is the product level.

That is, what are the advantages and characteristics of the product itself.

Second, the consumer level.

That is, when consumers consume such products, what are the unmet needs (including physical, psychological, emotional and social), what are the concerns and preferences, and what puzzles and problems they encounter when consuming.

Third, the market level can also be called the competitive environment level.

In other words, what is the gap in the market, what competitors are doing and saying, what are the weaknesses, what can we do, etc.