Commonly used terms for public accounts are all here

The difference between subscription account/service account/Penguin account

1. Subscription account: mainly focuses on conveying information to users (the function is similar to newspapers and magazines, providing users with news information or entertainment Interesting facts), can send 1 message in groups every day;

2. Service account: mainly biased towards service interaction (functions similar to 12315, 114, bank, provide binding information, service interaction), can send 4 messages in groups per month message;

3. Enterprise ID: Mainly used by internal employees of enterprise management. If you want to follow the member, you must first enter the member's information. Not everyone can scan the QR code to follow successfully.

Basic concepts

Traditional media radio, television, newspapers, magazines

New media digital traditional media, Internet communication

Public account The matrix operator deploys multiple accounts on the WeChat platform to increase the number of users and meet different user needs

Subscription account/service account/enterprise account

Operations carry out manual intervention around the product

Content operations carry out a series of tasks such as planning, creativity, editing, publishing, optimization and marketing based on content.

Event operations improve business indicators, maintain retained users, and stimulate active users through online and offline activities.

User operations are user-centered, follow user needs, design rules, organize and implement activities, and achieve expected goals.

Choose topics to write about every day. Good prediction of topic selection can bring higher reading volume.

Hot events that are of national concern. Chasing hot topics can bring more traffic and fan attention to the public account. Compared with other topic selections, it is easier to obtain 100,00

Mutual promotion is an efficient way to increase fans. Mutual promotion between public accounts of the same type can effectively guide fans for both parties.

Reading scene: The situation fans find themselves in when they read this post. For example, the reading scene for Mad Men fans is usually lunch time (11:30), and the reading scene for Marco Ting fans is usually before going to bed (23:00)

Functional aspects

Advertiser/ Traffic master

WeChat authentication

Blacklist sends spam messages in the background, or fans with different views can be added to the blacklist

To induce sharing Collect likes and send them; forward for follow-up; pop-up prompts to share

Complaints/appreciations

Operational aspects

The open rate is the rate of fans opening articles through public account conversations . The higher the open rate, the stronger the stickiness of fans

The vertical field can be understood as focusing only on a certain part of a certain industry, and the fan attributes are limited to a specific group

AARRR model acquisition, activation, Retention, income, dissemination

Personalizing the persona of the official account establishes a personalized image for the official account, which helps to gain the favor and trust of fans.

The prerequisite for users to accept your knowledge: they need to trust you. Personalization makes the official account no longer just a platform or institution