What are the contents of Sinopec’s corporate culture construction outline?

Outline of Corporate Culture Construction of China Petroleum & Chemical Corporation

(2014 revised edition)

Since 2011, the Party Committee of China Petrochemical Corporation has put forward many new development concepts , new development goals, strategies and models such as marketization and internationalization have been determined, and the company culture needs to adapt to and support them. At the same time, the Party Committee of the State-owned Assets Supervision and Administration Commission requires central enterprises to shape corporate culture with "corporate mission, corporate vision and core values" as the core, and enhance the ability of corporate culture to match corporate strategy. To this end, the party group revised the "China Petrochemical Corporation Corporate Culture Construction Outline" issued in 2009 to form this outline.

1. The importance of continuing to promote the construction of corporate culture

Currently, Sinopec is in a new stage of building a world-class energy and chemical company. It needs to inherit the concept of "Love China and Revitalize Petrochemicals" On the basis of fine traditions, we will advance with the times, put more emphasis on marketization, internationalization, green, low-carbon and social responsibility, and further adjust and improve the connotation of the company's corporate culture to better give play to the leadership of corporate culture in the company's reform and development. and supporting role.

(1) It is conducive to unifying ideas and gathering strength.

Corporate culture has a good guiding function, which can enable cadres and employees to accept the same values ????in the subtle influence of culture, which is conducive to unified thinking and coordinated action, and is conducive to the company's development strategy and development model. Implementation and advancement will form a strong synergy to promote reform and development.

(2) Conducive to international operations.

In the process of international operations, cross-cultural management will promote communication between employees from different cultural backgrounds, help establish relationships of mutual trust and mutual respect, and achieve the goals of business philosophy and management models. ***knowledge.

(3) It is conducive to improving the level of corporate management.

Cultural management is one of the most effective management methods in modern organizations and an important way to improve corporate management. By orderly promoting the construction of institutional culture, special culture and grassroots culture, the level of corporate management can be continuously improved.

(4) It is conducive to improving the professional quality of employees.

With the continuous advancement of corporate culture construction, employees will gradually achieve concept recognition and behavioral development. Inspired by the corporate mission and driven by the corporate vision, through the cultivation of cultural concepts and the development of behavioral methods, it is conducive to the formation of dedicated and efficient professional qualities among employees.

(5) It is conducive to improving execution ability.

Corporate culture has the function of motivating and uniting people internally. Understanding the corporate mission and pursuing the corporate vision is conducive to establishing a long-term driving relationship between employees and the company, encouraging employees to consciously and spontaneously work towards achieving the same goals and continuously improving execution capabilities.

(6) Conducive to shaping the corporate image.

Corporate culture is the internal foundation of corporate image and brand, and corporate image and brand are the external manifestations of corporate culture. Corporate culture will be spread to the outside world through business relationships, provision of products and services, etc., which will help the group company establish a good corporate image and brand.

2. Guiding ideology and basic principles of corporate culture construction

(1) Guiding ideology.

Inherit the fine traditions of the Chinese nation and petroleum and petrochemicals, and in accordance with the core values ??advocated by the country, absorb and learn from the outstanding achievements of modern enterprise management and cultural management at home and abroad, and build a world-class enterprise that matches the world's first-class enterprises and is in line with society. * A corporate culture that integrates the same values ??and has the characteristics of an international company. Focus on cultivating the core value concept system that leads the company's reform and development; strengthen the construction of institutional culture, special culture and grassroots culture, and give full play to the leading and promoting role of corporate culture in the company's reform and development; pay attention to environmental protection and social responsibility, and shape a good social image of the company.

(2) Basic principles.

1. Derived from practice and leading development.

Insist on refining cultural concepts and management models from the practice of enterprise reform and development, and use advanced corporate culture to lead new practices in enterprise reform and development.

2. Inherit the tradition and keep pace with the times.

Inherit and carry forward the company's fine traditions and management experience, combine with the development requirements of the times, learn from the cultural management models of advanced domestic and foreign companies, and continue to optimize and promote the construction of corporate culture.

3. Highlight uniqueness and be compatible with personality.

On the premise of adhering to the unity of the corporate culture of the group company, respect the differences of member companies, cultivate and shape a characteristic corporate culture that conforms to the actual conditions of each unit, and realize the unique culture of the group company and the individuality of member companies Culture, the organic integration of local culture and overseas culture and complement each other.

4. Make overall plans and advance in an orderly manner.

Corporate culture construction is a long-term and complex systematic project. It is necessary to focus on the key tasks and outstanding issues of reform and development, identify the entry and focus points, and enhance the systematicness, pertinence and timeliness of the work.

5. The leader takes the lead and all employees participate.

Leaders at all levels are the advocates and promoters of corporate culture construction. They must practice it and give full play to their role as a model and leader. All employees are the main body of corporate culture construction. They must continue to learn, practice and spread in practice, and jointly build and develop corporate culture.

3. The main tasks of corporate culture construction

(1) Cultivate the core values ??of the group company.

Value concept is the core and soul of corporate culture. Guiding all employees to recognize, identify with and consciously practice core values ??is the primary task of promoting corporate culture construction.

1. Corporate mission.

Sinopec takes “fueling a better life” as its corporate mission. We insist on taking human beings' yearning for a better life as the direction of corporate development, and are committed to providing more advanced technology, higher quality products and more considerate services to support social development; we adhere to the path of green and low-carbon sustainable development, Accelerate the construction of industrial structures and production methods that are conducive to resource conservation and environmental protection, and contribute to promoting the construction of ecological civilization; adhere to the development concept of win-win cooperation, so that the company can continue to grow and develop while bringing benefits to all stakeholders. well-being.

2. Corporate vision.

Sinopec’s corporate vision is to “build a world-class energy and chemical company that satisfies the people”.

——Committed to becoming an enterprise that satisfies the people. Sinopec should give greater emphasis to development quality and efficiency, technological progress, green and low-carbon, and people-oriented, strive to provide first-class products, technologies and services, demonstrate a first-class social responsibility image, and let employees, customers, shareholders, and society The public and people in the countries (regions) where we operate are satisfied, and we strive to become a highly responsible and highly respected great enterprise.

——Committed to becoming a world-class enterprise. World-class enterprises not only need first-class scale, quality and efficiency, but also first-class corporate management and social image, and more importantly, first-class marketization and international competitiveness. Sinopec must follow the standards of world-class companies and, through unremitting efforts, become an advanced company with standardized governance, efficient management, advanced culture, high degree of marketization, strong international operation capabilities, and world-class technology, talents and brands.

——Committed to becoming a green and efficient energy and chemical enterprise. With energy and chemicals as the main business directions, we will do a good job in strategic layout and business structure optimization. While developing traditional businesses, we will continue to develop and efficiently utilize emerging energy sources such as shale gas, geothermal energy, and bioenergy, and develop new chemical materials. Promote the clean utilization of coal resources and become a green and efficient energy and chemical enterprise.

The above three aspects are organically unified, reflecting the requirements for enterprise development in the context of economic globalization, the essential characteristics of international enterprises, and the development trend of the energy industry. They are Sinopec Conscious pursuit of reform and development.

3. Core values.

Sinopec takes "people-oriented, responsibility, integrity, precision, innovation, and win-win" as its core corporate values.

People-oriented--people-oriented, develop enterprises. Starting from the needs of our customers and the public, we determine the development direction of the enterprise, develop first-class products, and provide first-class services.

We regard employees as the main force of enterprise development, create conditions for their all-round development, and make employees live happier lives.

Responsibility--serve the country and the people, and benefit mankind. While fulfilling the responsibilities of state-owned enterprises and contributing to the country, they must simultaneously contribute to the country (region) where they do business and fulfill relevant economic, legal and charitable responsibilities; they must also fulfill the responsibilities of an international company, develop first-class products, and provide first-class services. , strive to benefit all mankind.

Integrity - keep your word and do what you say. Adhere to "every drop of oil is a promise", regard credit as the foundation of enterprise development, educate and guide every employee to be honest, tell the truth, do honest things, operate with integrity in accordance with the law, standardize operations, and establish a good reputation for the enterprise Brand image.

Refined - meticulous and rigorous, aiming for perfection. With strict requirements and meticulous attitude, we will develop a precise and rigorous work style among all employees, pursue intensive cultivation in production, careful calculation in operation, meticulous management and technical excellence, and strive to improve the level of production, operation and management.

Innovation - based on leadership and pursuit of excellence. Insert innovation throughout the entire process of the company's production and operations, vigorously promote innovation in concepts, systems, mechanisms, management, technology, products, services, etc., lead market development, create industry benchmarks, and achieve excellent quality.

Win-win - cooperation, mutual benefit, and common development. Adhere to openness and inclusiveness, cooperate sincerely, abide by and respect the laws, regulations and cultural customs of the country (region) where the business is located, absorb and integrate the excellent culture and advanced experience of partners, help customers enhance value, and achieve the best results between the enterprise and its stakeholders. Common development, mutual benefit and win-win.

(2) Guide and promote system construction.

1. Promote the transformation of value concepts and ensure that system construction reflects cultural concepts. Guided by the new concept of corporate culture, we must revise and improve existing systems item by item, guide the formulation of new systems, and establish an institutional system that reflects cultural orientation, comprehensive coverage, and clear processes. All departments and units should sort out the existing culture, systems, etc., to ensure that they are consistent and complementary with the group level.

2. Promote the implementation of culture and ensure that core concepts become conscious behaviors of cadres and employees. Implement cultural concepts into the entire process of production and operation, implement them into the work of each employee, and use cultural power to enhance execution and competitiveness. Continue to improve and implement the "Employee Code" and "Regulations on Penalties for Employee Violations of Discipline and Violations" to guide and standardize the behavior of all employees with a consistent code of conduct.

(3) Promote special cultural construction.

Special culture includes the value concepts, behavioral norms, management models and other contents used by enterprises to guide business management practices in a certain business management field. Actively carrying out special cultural construction is an effective way for corporate culture to be integrated into business management practices and an effective way to improve the basic management level of enterprises. The group company will promote special cultural construction in stages and with focus, such as safety culture, environmental protection culture, quality culture, legal culture, integrity culture, etc.

(4) Enhance corporate image.

1. Unify the image and logo. Standardize the use of the group company's image logo and continuously enhance the value and influence of the logo. According to the new connotation of corporate culture, the "Group Company Visual Identity Manual" is revised in a timely manner, and is used in strict accordance with relevant regulations to effectively maintain the overall image of the group company.

2. Strengthen brand planning. Based on the new connotation of corporate culture, we will strengthen brand strategy research, planning, integration and dissemination, standardize the use and management of brands and trademarks, give full play to the market influence and radiation of Sinopec’s brands and portfolio brands, and continuously enhance brand value.

3. Fulfill social responsibilities. By providing safe and reliable products and services to the society, striving to create jobs, paying taxes with integrity, and actively participating in social welfare undertakings, we will earnestly fulfill our corporate social responsibilities.

4. Pay attention to image building. Taking the opportunity to promote the new connotation of corporate culture, mobilize all employees to safeguard the corporate reputation as much as they care for their eyes, strengthen the positive publicity of the corporate image, maintain social and public relations, improve the ability to respond to emergencies, and create a good public opinion environment.

IV. Organization and implementation of corporate culture construction

The construction of corporate culture of a group company is a long-term process. It needs to follow the laws of corporate culture construction, step by step, persevere, and gradually deepen and advance. It also needs to follow the rules of corporate culture construction. Continuously adjust and improve with the evolution of the company's development strategy and changes in the operating environment.

(1) Key links.

1. Publicity and promotion. Use various publicity methods and set up special columns to carry out lasting and in-depth publicity. Produce relevant slogans, courseware, and advertisements, incorporate them into training courses, and focus on strong publicity and implementation for 1-2 years to ensure that the core values ????are absorbed into the brain and heart. Select typical characters, tell good corporate culture stories, and guide employees to consciously practice core values.

2. Overall advancement. Promote the construction of institutional culture and behavioral culture, and improve the group company's business processes, rules and regulations and behavioral norm systems. Standardize the use and management of brands and trademarks. Promote special cultural construction, strengthen overseas corporate culture construction, and form a relatively complete corporate culture system of the group company.

3. Consolidate and improve. Carry out the selection of corporate culture construction demonstration units and cultivate a number of corporate culture construction demonstration sites. Investigate and summarize the status of corporate culture construction and formulate new work plans.

(2) Formal carrier.

Carry out corporate culture construction activities with distinctive themes and various forms, summarize and promote corporate culture construction experience, and guide employees to consciously practice core values. By providing high-quality products and services, we plan and carry out social welfare activities, strengthen brand promotion, and display and spread the corporate image of Sinopec.

(3) Safeguard measures.

1. Organizational guarantee. Under the leadership of the party group of the group company, we have established and improved a working system that includes overall planning by the corporate culture department, division of labor by relevant departments, and timely feedback. The main leaders of the party and government of each unit are the first persons responsible for the construction of corporate culture and must implement various tasks of corporate culture construction in a timely manner.

2. Mechanism guarantee. Build corporate culture in accordance with the basic requirements of corporate management. Continuously improve the core value concept transformation mechanism and integrate advanced concepts that are conducive to corporate sustainable development into the company's system; gradually establish and improve the corporate culture construction evaluation mechanism, focus on process management, and incorporate corporate culture construction into the company's performance appraisal system; improve corporate culture Build a communication mechanism and learn from the excellent achievements of corporate culture construction.

3. Talent protection. The construction of corporate culture is highly theoretical and professional. It is necessary to speed up the training of talents for corporate culture construction and improve the level of corporate culture construction through special training, inspections and exchanges.

4. Funding guarantee. The group company and each member unit must set up special funds for corporate culture construction and include them in the annual budget to provide necessary financial support and material guarantees for corporate culture construction.