Who invented the double 1 1?

The inventor of Double Eleven is Zhang Yong.

In March 2009, Zhang Yong took over Taobao Mall, and four months later, the mall business unit resumed its independent operation. At that time, Shuang 1 1 was actually just a "renewal" promotion for Taobao Mall.

Restoring independent operation only made Taobao Mall breathe a sigh of relief. Without performance and word of mouth, Taobao Mall may be on the verge of death again at any time. In those days, Zhang Yong was very nervous, trying to find a breakthrough in confusion, and finally decided to let consumers remember "Taobao Mall" through an activity.

Because165438+1October1falls between 1 1 month and Christmas, it is ideal for promotional activities, so there is a "double 1 1" In 2009, the first "double 1 1" created 50 million transactions a day.

Extended data

The rise and development of "Double Eleven".

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Since 2009, every year on165438+1October 1 1, large e-commerce websites such as Tmall and JD.COM will use this day to carry out some large-scale discount promotion activities to increase the sales quota.

As the largest commercial activity on the Internet in China, the importance of Singles Day has attracted much attention because of its connection with the shopping festival.

Alibaba Group Holdings Co., Ltd. filed an application for registration of the "Double | One" trademark with the State Trademark Office on 20110, and obtained the exclusive right to use the trademark on 20 12+28.

20 14, 10 At the end of the year, Ali announced that Ali Group had obtained the "Double Eleven" registered trademark (registration number: 10 136470,1kloc-0/36420). Under the authorization of Alibaba Group, Tmall became the "Double Eleven".