Poetry advertising words

Advertisement about poetry 1. What advertisements use ancient poems?

1. How to relieve worries? Only Du Kang. This is an advertisement for Dukang wine.

2. The advertisement of "Xinghua Village" wine quoted Du Mu's poem "Qingming Festival": "It rains a lot during Qingming Festival, and pedestrians on the road want to break their souls. Ask local people where to buy wine? The shepherd boy pointed to Xinghua Village. "

3. Look for him in the crowd. .. is the advertising language of Baidu.

Quote from: Xin Qiji's Jade Case Yuan Xi

The advertisement of "Bai Yunbian" wine in Hubei quoted the famous poem of the great poet Li Bai: "There is no smoke in the autumn night in Nanhu Lake, but it can go straight to the sky. Let Dongting Lake enjoy the moonlight for a few cents.

5. Wine luminous glass. (Xi Anyuzi brand wine, steel goblet)

6. Only peony is the real national color, and the flowers bloom in Beijing. (Peony TV)

7. I hate not seeing each other and not "driving" (Taiwan Province automatic transmission)

In this sentence, the word "marry" in Zhang Ji's Ode to a Woman in the Tang Dynasty was changed to "catch up". This poem changed from sadness to love for cars.

8. The river is as green as blue in spring (Chunlan air conditioning)

Replacing "blue" with "blue" emphasizes the brand name of "Chunlan".

9. The world * * * has belated love, * * * enjoys the old life. (Laolaifu Oral Liquid)

10. However, I feel the harmonious heartbeat of the sacred unicorn. I wish you success. Tong Ling telegraph

1 1. Didi Tuopai Love. (Tuopai Qujiu)

12. Until, holding up my glass, I asked Mingyue to drink Guanghan Palace. (Guanghan Palace Wine)

13. Thirty fame will be passed down through the ages, and eight thousand miles will go by Jiangling.

This sentence applies the formula of "thirty fame, dust and mud, eight thousand miles of clouds and moon" in Yue Fei's "Man Jiang Hong", which vividly illustrates the characteristics of cars with a long history and fast driving.

14. Empty cups are still full of fragrance (Kweichow Moutai)

This sentence imitates the format of ancient poetry, exaggerates the characteristics of mellow aroma and long aftertaste of wine, and highlights the strong cultural flavor.

2. Advertising poems

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the use of poetry in advertising language has also changed from shallow to deep.

There are several ways to learn advertising language from classical poetry. 1. quotation is the most concise and direct way to use ancient poetry in advertising language.

According to the different quotation methods of advertising language, it can be divided into "direct quotation" and "word-breaking and sentence-breaking". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

Typical cases are: Shanxi "Xinghua Village" Fenjiu slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " "Word-cutting and sentence-breaking" refers to the practice of changing a single word in classical poetry in advertising language to meet the needs of the brand.

The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return in One Day" into "A Thousand Miles of Jiangling Return in One Day". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make advertising language vivid and easy to understand, which has always been loved by advertising creators.

Top truth. Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous sentence as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs will be connected from beginning to end.

Famous cases include the slogan of "Camel" brand electric fan "Camel enters every family, and every family is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.

It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly. Advertisements that use metaphors generally aim to highlight the special functions of products, such as Dove Chocolate's "rich and smooth milk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".

The dual rhetoric method of strengthening the language effect with symmetrical words can make the advertising language catchy and give people a sense of wholeness.

For example, the slogan of the Buddhist temple tea pavilion is "all four are empty, so you can sit for a while without me;" Both heads are made of pottery, and they eat literary things "; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine and Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" "publications are like forests, where to find bosom friends" 3. Rhythm China's poems are closely related to music. In The Book of Songs, most of the poems are musical words, and in its heyday, the Song poems were written for music according to the format of epigrams, which made great achievements in rhythm, just in line with the requirements of catchy advertising language.

Plain. As far as the four tones are concerned, that is, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is that the language of poetry should be strong and weak, with a distinct sense of rhythm.

Combining with Pinyin, we recognize the first and second sounds as flat tones, and the third and fourth sounds as Legato. An advertising language is beautiful to read, and it is very important to abide by the horizontal rules.

For example, the slogan of a watch shop is "sculpture reminds people to be vigilant and urges them to cherish time". The previous sentence is "flat and flat" and the next sentence is "flat and flat"; Another example is the slogan of the space shuttle, "There are thousands of roads in urban and rural areas, and there are spaces in the roads". The first sentence is "flat and flat", and the next sentence is "flat and flat". Rhyme.

Rhyme is very common in advertising language writing, because the same rhyme can make advertising language harmonious, unified and coherent. For example, the slogan of Wanbao air conditioner is "Wanbao air conditioner, happy seasons", the slogan of Sprite soda is "crystal clear and cool", and the slogan of Gree air conditioner is "good air conditioner, made by Gree". What is more worth mentioning is "double phonology". In modern Chinese, disyllabic means that the initials of two words are the same, and disyllabic means that the finals of two words are the same, which has special formal beauty and musical beauty. Li Qingzhao's phrase "searching, cold and lonely, sad and miserable" is an eternal model of double phonology.

Advertising language emphasizes generosity and practicality, and can't be tired of rhyming, so there are few examples of double rhyming, but there are many such excellent works, such as the above-mentioned "engraving reminds people to be vigilant, and the voice urges them to cherish time", the advertising language of Taiwan Province Erffa Audio Company is "ingenious inch by inch, exquisite fax", and another is the famous advertising language "Didi is fragrant, and the meaning is still full". 4. Long-short sentence Wang Guowei said in "Words on Earth": "The poetry is wide and the words are long."

According to Wang Guowei's understanding, "word length" is the fundamental feature of words, and the sentence pattern with uneven word length is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.

One sentence is "Returning to my hometown" in Gui Zi Ballad, the other is "It's too late to wait for a short book to break off grievances" in Nanxiangzi, and the other is "Full of Xi, Liu Waiyi" in Acacia Ridge ... In my opinion, this long and short sentence pattern of Song Ci is not only a major breakthrough in classical poetry. As far as the number of words is concerned, an advertising word should be within twenty crosses, which can arrange and combine a sentence to a cross sentence properly; In terms of melody, the sentence combination of words is composed of the rhythm of words, and the unique melody is perfect enough for the catchy and cadence musical beauty of advertising language; Formally, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven style is refreshing.

For example, the slogan of FAW Car mazda 6 is "Charm, Power, Technology"; The slogan of Volkswagen "Passat has the final say" is "ambition is under control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence, two sentences, three sentences and four sentences, which not only has unique phonological effect, but also is unique in form. 5. Wang Guowei absorbed western aesthetic concepts and further divided the artistic conception of Ci into "with me", "without me", "with me" and "without me", and distinguished them in different ways of looking at things.

The former is a way of looking at things from my point of view, with subjective will and interest, such as "tears are silent for flowers"; After that.

3. Advertising Poems

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the use of poetry in advertising language has also changed from shallow to deep.

There are several ways to learn advertising language from classical poetry. 1. quotation is the most concise and direct way to use ancient poetry in advertising language.

According to the different quotation methods of advertising language, it can be divided into "direct quotation" and "word-breaking and sentence-breaking". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

Typical cases are: Shanxi "Xinghua Village" Fenjiu slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " "Word-cutting and sentence-breaking" refers to the practice of changing a single word in classical poetry in advertising language to meet the needs of the brand.

The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return in One Day" into "A Thousand Miles of Jiangling Return in One Day". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make advertising language vivid and easy to understand, which has always been loved by advertising creators.

Top truth. Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous sentence as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs will be connected from beginning to end.

Famous cases include the slogan of "Camel" brand electric fan "Camel enters every family, and every family is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.

It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly. Advertisements that use metaphors generally aim to highlight the special functions of products, such as Dove Chocolate's "rich and smooth milk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".

The dual rhetoric method of strengthening the language effect with symmetrical words can make the advertising language catchy and give people a sense of wholeness.

For example, the slogan of the Buddhist temple tea pavilion is "all four are empty, so you can sit for a while without me;" Both heads are made of pottery, and they eat literary things "; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine and Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" "publications are like forests, where to find bosom friends" 3. Rhythm China's poems are closely related to music. In The Book of Songs, most of the poems are musical words, and in its heyday, the Song poems were written for music according to the format of epigrams, which made great achievements in rhythm, just in line with the requirements of catchy advertising language.

Plain. As far as the four tones are concerned, that is, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is that the language of poetry should be strong and weak, with a distinct sense of rhythm.

Combining with Pinyin, we recognize the first and second sounds as flat tones, and the third and fourth sounds as Legato. An advertising language is beautiful to read, and it is very important to abide by the horizontal rules.

For example, the slogan of a watch shop is "sculpture reminds people to be vigilant and urges them to cherish time". The previous sentence is "flat and flat" and the next sentence is "flat and flat"; Another example is the slogan of the space shuttle, "There are thousands of roads in urban and rural areas, and there are spaces in the roads". The first sentence is "flat and flat", and the next sentence is "flat and flat". Rhyme.

Rhyme is very common in advertising language writing, because the same rhyme can make advertising language harmonious, unified and coherent. For example, the slogan of Wanbao air conditioner is "Wanbao air conditioner, happy seasons", the slogan of Sprite soda is "crystal clear and cool", and the slogan of Gree air conditioner is "good air conditioner, made by Gree". What is more worth mentioning is "double phonology". In modern Chinese, disyllabic means that the initials of two words are the same, and disyllabic means that the finals of two words are the same, which has special formal beauty and musical beauty. Li Qingzhao's phrase "searching, cold and lonely, sad and miserable" is an eternal model of double phonology.

Advertising language emphasizes generosity and practicality, and can't be tired of rhyming, so there are few examples of double rhyming, but there are many such excellent works, such as the above-mentioned "engraving reminds people to be vigilant, and the voice urges them to cherish time", the advertising language of Taiwan Province Erffa Audio Company is "ingenious inch by inch, exquisite fax", and another is the famous advertising language "Didi is fragrant, and the meaning is still full". 4. Long-short sentence Wang Guowei said in "Words on Earth": "The poetry is wide and the words are long."

According to Wang Guowei's understanding, "word length" is the fundamental feature of words, and the sentence pattern with uneven word length is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.

One sentence is "Returning to my hometown" in Gui Zi Ballad, the other is "It's too late to wait for a short book to break off grievances" in Nanxiangzi, and the other is "Full of Xi, Liu Waiyi" in Acacia Ridge ... In my opinion, this long and short sentence pattern of Song Ci is not only a major breakthrough in classical poetry. As far as the number of words is concerned, an advertising word should be within twenty crosses, which can arrange and combine a sentence to a cross sentence properly; In terms of melody, the sentence combination of words is composed of the rhythm of words, and the unique melody is perfect enough for the catchy and cadence musical beauty of advertising language; Formally, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven style is refreshing.

For example, the slogan of FAW Car mazda 6 is "Charm, Power, Technology"; The slogan of Volkswagen "Passat has the final say" is "ambition is under control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence, two sentences, three sentences and four sentences, which not only has unique phonological effect, but also is unique in form. 5. Wang Guowei absorbed western aesthetic concepts and further divided the artistic conception of Ci into "with me", "without me", "with me" and "without me", and distinguished them in different ways of looking at things.

The former is a way of looking at things from my point of view, with subjective will and interest, such as "tears are silent for flowers"; The latter is a kind of.

4. Various ancient poetry advertisements

Various ancient poetry advertisements

For reference:

Only peony is the real national color, and the capital will move when the flowers bloom. (Peony TV)

A glass of bright wine. (Xi Anyuzi brand wine, steel goblet)

Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village. (Shanxi Xinghua Village Wine)

A I hate not meeting before I "drive" (Taiwan Province automatic transmission car). This sentence changed the word "marry" in Zhang Ji's "Tang Nv Fu" to "hurry". This poem changed from sadness to love for cars.

B the river in spring is as green as blue (Chunlan air conditioner), and the brand name Chunlan is emphasized by replacing "blue" with "blue".

C Humans * * * fall in love at night and * * * enjoy old age. (Laolaifu Oral Liquid)

I can still feel the harmonious heartbeat of the sacred unicorn. Tong Ling wishes you success. Tong Ling telegraph

E Long vintage. Didi Tuopai Love. (Tuopai Qujiu)

F raises a glass, I ask the moon, and * * * drinks Guanghan Palace. (Guanghan Palace Wine)

5. What kind of advertising language is poetic?

The slogan of "Xinghua Village" Fenjiu in Shanxi —— "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village.

Wine in Bai Yunbian, Hubei-"Let's buy wine and Bai Yunbian under the moonlight in Dongting."

Beijing Peony Satellite TV-"Only peony is the true national color, and flowers bloom in Beijing."

"There are thousands of people looking for her. You can get as many degrees as you want ..." (Temperature-controlled refrigerator in Electrolux, Sweden)

However, I feel the harmonious heartbeat of the sacred unicorn. Tong Ling wishes you success. (Shanghai Tong Ling brand wire)

Clean flowers, clean flowers, fly into the homes of ordinary people. (Guangdong "Jiehua" series washing and skin care products)

Cadillac's advertising slogan-dare to be the first in the world, where there are roads, there are mountains, and where there are cars, there are Toyota.

-Toyota slogan

6. Give me 20 classic advertising words and 30 idioms (with sentences).

Charming space, unlimited creativity.

Follow it all your life, no regrets. From beginning to end, you moved me.

("Emotion" program advertising words) Good taste, experience for yourself. Ambition is in my heart, and good luck will accompany me.

Self-determination makes you walk. ("Sports shoes" product advertising words) Friends drink together, and bosom friends are drunk for me.

(advertising words for liquor companies) Recording advertisements or making attractive sounds. Let happiness spread its wings and watch the dream bloom instantly.

(Advertising words of "Dream of China" program) Taste the welcome pine and lead the Chinese style alone. I was moved, so I'm here.

Time and feelings follow the heart of "music". Let happiness spread its wings and watch the dream bloom instantly.

(Advertising words of "Dream of China" program) Taste the welcome pine and lead the Chinese style alone. ("Welcome Pine" cigarette advertising words) "Drill" heart "Stone" wisdom (diamond advertising words) Your hope, my possibility.

Feel the sunshine and give hope. (slogan of "Project Hope") It is sour and sweet, and it also has a taste of "self".

(Yogurt advertising words) Happy woman, diamond life. Drink it in a cup.

The same choice, different expectations. Nutrition is the master and goes its own way.

Chew old songs and enjoy classics. Grasp life and communicate with the world.

New song express, happy confidant. Feel the sunshine and give hope.

(slogan of "Project Hope") It is sour and sweet, and it also has a taste of "self". (Yogurt advertising words) Happy woman, diamond life.

Drink it in a cup. The same choice, different expectations.

Nutrition is the master and goes its own way. Chew old songs and enjoy classics.

Grasp life and communicate with the world. New song express, happy confidant.

(Music radio advertising words) Always be ready, beauty is not discounted. From beginning to end, you moved me.

("Emotion" program advertising words) Beautiful, by their own experience. Ambition is in my heart, and good luck will accompany me.

Self-determination makes you walk. A journey of a thousand miles begins with the feet and begins with the heart.

I moved, so I'm here. (Advertising words of "sports series products") Open happy event and have a good time.

("Good Time Gourmet" advertising words) New life, taste with heart. Screaming is better than making your heart beat.

The water in the glass smells like human beings. (mineral water advertising words) care, care and care.

("Project Hope" slogan) Because of dreams, Beijing. A friend "tasted" the wine that day.

(advertising words for "wine") Wait for time to travel, and * * * enjoy a wonderful moment. ("Good Time" food advertising words) The most touching female emotions, the most understanding of women's hearts.

The desire in the heart is the starting point of dreams. (slogan of "vocational and technical college") Being close to "sunshine" is fresh and natural.

("sunshine ranch" dairy advertising words) Colorful women, colorful world. (advertising words of women's cosmetics company) I like to talk to my mouth and want to taste it.

Always follow your dreams and never give up. Five flavors of life, seven colors of life.

(Advertising words for camera film) Elegant and fragrant, and the silk is moving. Fragrant feelings, Didi can't forget me.

(Instant coffee drink advertising words) elegant and light, pour "sincerity" all over the country. Wonderful moments, eternal pictures.

(Camera advertising words) More romantic than the world, more fashionable than exaggeration. The world sees China, and China has Wuhu.

On the way to welcome guests, I "relaxed" an old dream. ("Welcome Pine" cigarette advertisement) If you have any opinions, don't exaggerate.

Taste the milk heart and feel the grassland. Years of love, with a happy heart.

A journey of a thousand miles begins with a single step and begins with a "heart". Let happiness spread its wings and watch the dream bloom instantly.

("Dream of China" program advertising words) have opinions, don't exaggerate. Taste the milk heart and feel the grassland.

Nothing is impossible! (Sports shoes) Everything has its origin, and everything has its origin. (Shakespeare) Buy Australian goods and get you a job. (Australia) A moment's inspiration is better than a lifetime's effort.

Words speak louder than facts. Anything is possible.

-Li Ning's parents, I love you! The latest classic advertising words (family) The world-famous advertising words are full of fragrance, and the meaning is still unfinished. (Maxwell Coffee) Obey your desires.

(Sprite) Dynamic poetry, dance close to me. (Toyota) Just do it.

(Nike sneakers) Feel a new realm. (Samsung Electronics) Wisdom deduction is everywhere.

A new generation of choices. (Pepsi) We are the best, you contact the world.

(mitsubishi electric) 1. Cheerful: happy: interested. Optional: Spirit.

Lies: exuberance. Describe a very happy look.

In the garden activities to celebrate June 1st, the students happily played many games. "2. Angry: Angry: emotional appearance.

Describe being very angry. I don't know why, but he walked into the classroom angrily.

3. Concentration: gathering, meeting: gathering. Describe very focused.

The students in the classroom are listening attentively to the teacher. 4. soliloquize: soliloquize.

You can often see an old man sitting there talking to himself at a crossroads. 5. Close call: describe the situation as critical.

Just before the crash, the driver stopped suddenly. 6. like mushrooms after rain: describe the emergence of a large number of new things.