Happy corporate culture

Products are tailored to local conditions.

China has been a big country in food culture since ancient times. How should Joy create her own legend in this delicious land with her own products? Keen taste researchers set their eyes on the profound China cuisine, based on the local, traveled all over China, explored different food cultures in the southeast and northwest, and collected delicious inspiration. What's more, R&D personnel also used novel scientific research methods, constantly tried and studied hard, and achieved a harmonious multi-level taste of "sweet, salty, sour, spicy and fresh" on thin potato chips, showing the taste of delicious food from all over China, not only the braised pork from Shanghai's grandmother's house, but also the spicy pot in Sichuan, the shrimp with salt and pepper in Guangdong, and even the passionate collocation of Chinese and western cuisine, subverting the traditional Pepsi-Cola chicken.

Inspired by the people, creativity transcends tradition and the five flavors are skillfully reconciled. Here, small potatoes always glow with amazing brilliance and become pieces of delicious and attractive potato chips.

Adhere to the principle of innovation

Innovation is always the most vivid productivity, and it is the same for potato chips. So happy taste innovation has been going on. Based on China people's taste preference, Xerox not only introduced many meat flavors, such as Texan barbecue flavor, Mexican chicken sauce tomato flavor, Italian spicy red stew flavor, but also innovated seafood series flavor, fresh series flavor and tomato flavor, which were deeply loved by consumers, to meet consumers' diversified preferences.

The pace of innovation is not limited to the taste of products. Joy pushes the strong pace of innovation to more product categories. In 20 13, Xerox launched a brand-new baking product-salad crisp, even "crispy French fries" that completely broke through the potato chip category!

Innovation never stops, and food never stops!