Mengniu’s road to success

Niu Gensheng’s motto: Small victory depends on wisdom, big victory depends on morality, work seriously and be honest.

l When running a business, ideas determine the way out, layout determines the outcome, tonnage determines status, mentality determines status, head determines pockets, and mind determines merit.

l Entrepreneurs must be forward-looking in four aspects, namely, big vision, big mind, big sense of responsibility, and big industrial chain.

l Things that seem risky to others feel safe to me. What does safety mean? Extraordinary adventure is safety. Things that ordinary people have not thought of must be safe, because others have not thought of that area, and that area is mine!

l If you want to know, turn things upside down, and understand the truth, you have to learn the 'Three Changes of Thinking': thinking from someone else's perspective, thinking from a different perspective, and thinking from a different perspective.

l There are generally two types of human behavior-oriented models: one is the origin type, that is, starting from the existing resources, first ordering troops and then raising flags, and proceeding forward step by step. The result is that a small fight will never become a success. ; The other is goal-oriented, that is, the goal backward method, first establish the flag and then recruit troops, backward deduction to develop by leaps and bounds, and integrate the world's resources for one's own use. As the ancients said, 'good things lie in things', resources, time, tactics , methods can all be integrated, and finally the most convenient straight-line connection between the origin and the target can be achieved overnight.

Mengniu Business Philosophy

l The essence of Mengniu culture: compete with yourself.

l Mengniu’s professionalism: concentrate on making milk and wholeheartedly making ice cream

l Mengniu’s “sustainable income”: shareholders seek returns on investment, banks inject interest, and partners make money , employee participation is income, and the folks are looking forward to taxation.

l Mengniu people’s management concept: 98% rule

98% of the brand is culture, 98% of management is human nature, 98% of resources is integration, and 98% of contradictions are misunderstandings .

l Mengniu’s “pre-management” philosophy: All opportunities should be grasped before they arrive; all hidden dangers should be eradicated before they occur; all competition begins at the time of design.

l Mengniu people’s view on wealth:

When wealth is scattered, people gather together, and when wealth gathers, people are scattered

People cannot take money into their graves, but money can take people away. Taken to the grave.

l Mengniu’s employment principles:

Those with virtue and talent should be given special priority; those with virtue but no talent should be cultivated and used; those with talent but no virtue should be restricted in employment; those without virtue and talent should be resolute Need not.