Ping An Credit Card launches two smart services: AI smart credit and one-click entitlement

What changes will the development and application of cutting-edge technology bring to finance and life?

At Ping An Group’s first Smart Ecology Conference, “Internet celebrity professor” Xue Zhaofeng said: “Frontier technology makes finance smarter, and smart finance makes life better. Specifically, technology has changed the wisdom of the traditional financial industry. Speed, span, speed and moderation.” Translated, it means “technology makes life better.”

This is also the theme of Ping An’s first Smart Ecology Conference. I took the "Ping An" ship to the site a few days ago and went on a journey to explore financial technology. I heard Xue Zhaofeng's wet market economics transformed into technological economics, and I got a deeper understanding of "smart finance makes life better." Intuitive understanding and experience.

Ping An Bank is the first in the industry to "embed" technology teams into its business lines to promote agile development and operation models and achieve deep integration of technology and business; Ping An Credit Card is Ping An Bank's The "vanguard" of the company takes the lead in implementing the "financial technology" strategy.

During this conference, I learned about Ping An Credit Card’s two new smart businesses - AI smart credit and one-click entitlement. "Technology makes life better" is not an empty talk. It is used daily. Credit card's reliance on financial technology to improve user experience is no longer an empty abstract term, but a concrete and tangible real-life scenario.

No more embarrassment in swiping credit cards with AI smart credit granting

Previously, when using a credit card, I didn’t pay attention after the limit was used up. When I spent again, I would inevitably encounter transactions due to insufficient limit. The dilemma of failure. If you encounter a large amount of credit card swiping, you need to apply for a credit limit first, which is very cumbersome and the experience is not good.

Ping An Credit Card’s new AI smart credit extension targets the above pain points. Although it is just a simple credit extension, the user experience is "moisturizing and silent". Users do not need to worry about the limit, because Ping An Credit Card will accurately grant credit the moment the card is swiped to meet the user's transaction needs.

As we all know, bank credit is a complex decision-making process. This decision can be completed within milliseconds of the transaction moment, allowing users to be completely indifferent and enjoy dignity and dignity. This kind of original model of the industry For the disruptive upgrade, we have to admire Ping An Credit Card’s strong technological support, such as risk control policies, big data model upgrades, credit processes, information systems, etc. Every small change in user experience is inseparable from the big project behind it.

It is understood that the reason why this business can achieve such accurate credit is that it uses tens of thousands of variables to participate in decision-making to form a fifth-generation intelligent model group, which automatically calculates and automatically updates user credit 7*24 hours a day. , analyze the preferences and needs of different customers, actively identify and intelligently predict customers' potential credit product needs in actual consumption scenarios, promptly match customers with optimal credit products and services, and realize millisecond-level credit decisions for thousands of people.

With AI smart credit, credit card limit requirements are no longer a passive waiting service model. It can be said that "you decide your limit."

Apply for a card with just one click and enjoy it without waiting

I believe everyone has the same consumption experience. When going to shopping malls on weekends, you will always encounter various credit card consumption discounts: "Gourmet food" 50% off”, “50 yuan discount for new users”, etc. Although I really wanted to enjoy the discounts, the whole process of applying for a credit card would take a few days at least. It was impossible to enjoy the discounts in front of me, so I naturally gave up the idea of ??applying for a card.

Currently, credit cards and mobile payments are closely linked, and many banks have launched quick card application services to meet consumers’ needs for quick payment. However, most of them do not take into account the consumption scenarios of users. Although advertisements have reached business districts, card applications cannot keep up. Ping An Credit Card's one-click service integrates customer acquisition, card application, approval, activation, payment and other links in one stop, and the entire user process of "application-approval-card issuance-activation-consumption" can be completed in 5 minutes.

Ping An Credit Card relies on offline bank outlets and branch centers to cooperate with popular business districts, and uses big data algorithms and AI facial recognition and other technologies. With the help of account managers, users can quickly complete the card application process.

After submitting the card application for approval, it can be activated on the Pocket Bank APP. After successful activation, you can immediately receive coupons from nearby business districts for consumption payment, truly opening up the consumption scenario and providing users with a high-quality card application experience.

Ping An Credit Card focuses on intelligent financial technology layout

From the perspective of cardholders, the two new businesses of AI smart credit and one-click entitlement solve very practical problems. The pain point of using cards, through financial technology, allows users to use cards "decently" and enjoy a high-quality consumption experience. Continuing to delve into financial technologies such as artificial intelligence, big data and cloud computing in the credit card business has always been the main direction of Ping An Credit Card's progress.

Judging from changes in customer needs, real-time and personalization are a major trend now and even in the future. In the increasingly fast pace of life, customers’ demand for “timely feedback” determines the trend of real-time financial services; and customers’ demand for banks to “understand themselves better” determines that financial services need to understand the in-depth understanding of each person. needs to achieve personalized services.

To this end, Ping An Credit Card has been continuously exploring business drivers and changes with financial technology as the core, based on user needs and guided by innovative products, and fully penetrates artificial intelligence, big data and other technologies into In the major business areas of risk control, customer acquisition, marketing, service, and operations, we have implemented comprehensive business transformation from the backend, middle office, and front office to create an intelligent financial technology ecosystem for Ping An Credit Card, and continue to improve service quality and brand influence.

Future financial services will “understand you” better

Internet finance has entered the era of financial technology, and big data and artificial intelligence are helping to combine innovative finance with application scenarios, truly providing Provide every user with more convenient, safer and smarter services. During this technological journey, Xiaolei also learned that financial companies use technology to bring more intelligent services and make life more decent and beautiful.

Compared with more concrete electronic products, the technological progress of financial companies is not easy to detect, but they are closely related to our lives. The two new businesses of Ping An Credit Card seem simple but are not easy to implement. They require sufficient accumulation in scenario prediction, AI algorithms, processes and risk control before they can be promoted to the consumer side.

With the continuous innovation and breakthrough of various new technologies, in the future, financial technology will be easy to realize anytime, anywhere, with people and on demand, and financial services such as credit cards will also become more and more "understanding you". ". As Professor Xue said: "New technologies can definitely change life, because we have new tools today, and we can understand the world and ourselves at an unprecedented speed and depth, match resources with an unprecedented breadth, and express ourselves with an unprecedented personality. services to meet the needs of each user.”