Does NBA player equipment have to have the Nike logo on it?

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Today we will discuss whether NBA player equipment must have the Nike logo?

The NBA has made two changes in selling advertisements: the socks are not only printed with the official NBA logo, but also the LOGO of the socks brand; the NBA allows official car sponsors to A small logo is placed on the All-Star jerseys for this season and next season, located in the upper left corner. In addition, according to US media reports, the LOGO of NBA jersey sponsor Nike may be printed on jerseys starting from the 2017-2018 season. This seems to mean that the NBA will usher in a more commercial era.

Let’s talk about it in detail below.

Nike has decided to spend 1 billion US dollars in eight years to cooperate with the NBA, which means that players’ equipment must be labeled with the Nike logo. The NBA has brought about a major visual change in the new season’s jerseys. Not only the jerseys, Nike has also replaced the sock brand Stance as the official sock provider of the NBA. Unlike Adidas before, Nike not only allows advertisements to be added to the jerseys, but also allows the Nike logo to be displayed on the jerseys.

However, some players who are not affiliated with Nike don’t really want to show the Nike logo on the court, so they will cover the logo in their own way. For example, Stephen Curry and James Harden. The two of them are not Nike players. Curry is Under Armor's signature star, so he naturally doesn't want to wear too much Nike equipment to play on the court. He thought of a good way: roll his socks down, thus cleverly covering the Nike logo. Relevant sources revealed that the NBA manual does not clearly stipulate the problem of players' socks rolling down.

Let’s look at Harden again. As an Adidas star, he rolled his socks down in the first few games. Maybe it was inconvenient when playing. In the later games, he simply rolled his socks up. The exposed Nike logo was cut off, but it's unclear whether this behavior violates NBA regulations.

Maybe because Nike is a big brand, players take measures to protect the interests of their contracted brands, because when Stance was the supplier of NBA socks last season, the players did not deliberately cover them. logo.

In fact, blocking the brand logo is not the biggest problem. The jerseys provided by the Majestic brand do not have many opportunities to display the logo. Some Nike players wear linings with Nike logos, so that they are not visible when playing. Seeing the Nike logo made many fans think that Nike was the supplier. Major League Baseball didn't pay too much attention to these issues at that time. It still let the players wear whatever lining they wanted. But with Under Armor in 2019 Signing with Major League Baseball in 2016, they have begun to pay attention to these issues.