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Does Joy City sell mobile phone cases?
Joy City is the flagship brand of commercial real estate built by COFCO, which is a full-service chain urban complex with large shopping centers as the main body and apartment buildings, office buildings, hotels and other formats.
JOY CITY takes "youth, fashion, trend and taste" as its brand characteristics, targets the emerging middle class aged 18-35, and takes Joy City as its target group. JOY UP is a brand slogan, dedicated to leading the lifestyle of urban fashion trends, and positioned as a city-level business.
The concept of Joy City originated from Ning Gaoning, the chairman of COFCO, who read The Analects of Confucius at night. When he read "Those who are near are happy, those who are far away come", he suddenly got inspiration, which was defined as "creating joy and joy, making people around feel happy and attracting guests from afar".
a full-service chain urban complex with the emerging middle class aged 18-35 as the main market, characterized by youth, fashion, trend and taste, and shopping centers as the main body, combining apartments, offices, hotels and other formats.
18-35-year-old emerging middle class, they will use one-third of their income as their free disposal, they are better educated and more willing to accept the lifestyle of borrowing, they pursue a more attitude and quality life, they are willing to pay for the added value of products and services, they have a strong brand awareness and are keen to try new products and services.
Young people are the guest floor, and Joy City pays attention to young people, which can meet the needs and preferences of young people at different stages.
Fashion is the main line, Joy City insists on innovation and change, and it is a living and leading brand.
The trend is the way of expression, and Joy City conforms to the characteristics of mainstream culture.
Taste is the pursuit of life. Joy City hopes to build people's yearning for a better and more exquisite life through its brand.
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