Who can give me some warm tips from the shopping mall? Thank you'

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in our supermarket, broadcasting can be said to be a very important commodity promotion tool, which is the first impression of customers when they enter our shopping mall. Unfortunately, many management can't realize or let it play a huge role. If we can use radio to promote goods very properly in our daily operation, I think it will be at least twice as high as that without radio to promote sales. When customers are in the shopping mall, they can not only hear beautiful background music, all kinds of tips for safe shopping, but also often hear all kinds of attractive commodity promotion information. I think customers must be very comfortable at this moment, and it is a wonderful shopping trip. On the contrary, if our broadcasts are disorganized and there are too many promotional information to be heard, this is a painful shopping, and customers may rush out of the mall. This is of course an exaggeration, but haven't we ever had such an experience?

I think the quality of the broadcaster is the first thing to attract the audience's attention. I have heard an announcer's broadcast in the Shekou branch of Wal-Mart in Shenzhen before. It was perfect! I thought it was pre-recorded. The voice is sweet, the pronunciation is clear, the pronunciation is accurate, the tone is relaxed and natural, and the promotion content is just like the advertisement I heard on the radio. After listening to it, you will not only be interested in this product, but you will even want to see if this person is as sweet as her voice. Later, I heard that this announcer was specially hired by the general manager from a competitor. On the contrary, if the announcer's broadcast content is sticky, crude and stiff, and his speech is full of serious dialects, I think customers will definitely frown at this time, and their confidence in the supermarket will also decrease, and I think the overall image of the supermarket will also be deducted in his mind.

Secondly, the content of commodities during broadcasting is also very important. Don't just broadcast some dry commodity price information, "from XX yuan to XX yuan". Rich in content and diversified. For example, in the wet and cold season in the southern region, we can broadcast to customers: "Customers and friends, this time of year is the rainy season, and our clothes and floors are always wet. If time is long, it will even grow hairs and breed bacteria, which is extremely harmful to our physical and mental health. In order to help you solve this problem, there are various brands of dehumidifiers in aisle XX of building X of our shopping mall, and the price is very suitable. Please go and buy them. " In this way, customers can have a sense of intimacy, a very humane care, rather than just the relationship between the sale and purchase of goods. We should try our best to get more information about the promotion of goods with high gross profit. Of course, some direct information about price reduction should also be interrupted occasionally, especially the goods with a big drop, including profit-making and clearance. We should remind customers to buy them in time, otherwise they will be out of stock. The management should carefully review the manuscripts handed over by various departments to the broadcasters in advance, and make sure that the handwriting is neat, fluent and colloquial (the fewer written languages, the better), so that the broadcasters can broadcast in one breath. Is it necessary for her to recognize the manuscripts word by word and stammer? When broadcasting, the comprehensive quality of broadcasters should also be high, such as logical ability, text organization ability, etc. I often hear such broadcasts in supermarkets: which customer has lost a child, please go to XX to claim it. The child is "lost" like a thing, not "lost", which makes people laugh and cry.

in addition, we should pay attention to the customer groups in different time periods in the daily supermarket operation, so as to carry out targeted broadcasting. For example, in the morning, our customers are basically some old ladies who take part in morning exercises or some housewives. At this time, we should promote more food, including some pet food, such as fruits and vegetables, eggs, oily rice, bread, milk and so on. At noon and afternoon meal time, we should broadcast more cooked food, fast food, bread, convenience food, drinks and so on; In the afternoon, the customers in the supermarket are casual, idle or people from other places, so we should broadcast more drinks, books, DVDs, home appliances, toys, local products and so on. The evening time, from 7: to 9: , should be said to be the busiest time of the day in the supermarket. At this time, the old and the young are usually out in unison, and they will buy some breakfast for tomorrow, convenience food and non-food used at home, such as hardware, home, toys, sporting goods, household appliances, daily necessities, cleaning supplies, etc. At this time, we should broadcast more content in this regard to the satisfaction of customers.

In addition to these, we can also provide song-ordering service on special festivals, such as Mother's Day, Father's Day, Valentine's Day, June Day, etc., for customers to order for their loved ones. In some special or traditional festivals, we can also tell the origin of these festivals, what folklore they have, what activities they celebrate, what items they need to buy, what special significance they have, and so on, such as how Valentine's Day came, how many roses and chocolates they need to buy, and what the number of roses represents. Especially when there are many ethnic minorities or many local festivals, such as the Bobbing Festival in Xiamen, the Litchi Festival in Guangdong, and the Water Splashing Festival for ethnic minorities, the publicity of these festivals will not only arouse the memories and feelings of old customers, but also make young people know more about our national traditions, and third, make some foreign tourists feel fresh. In some special places, such as tourist attractions, old revolutionary base areas, etc., local places of interest and local products can be broadcast on Saturday and Sunday, such as Qingdao, Weifang and other places in Shandong Province, which can not only make customers feel friendly, but also win the favor of government departments; In addition, in some places where there are many special groups, we will broadcast it specially. For example, in some cities, there are many troops and soldiers will often come to shop, so we can often mention the role of soldiers in national life, the promotional goods suitable for soldiers and so on. It will certainly bring us closer to the feelings of soldiers, and we must not ignore their purchasing power (the allowance for soldiers has risen sharply). Besides normal times, we can also contact the army to do some group purchases at certain times, such as recruits.