What does Snowflake Bravely Go to the End of the World mean when you open the lid and win a prize?

"Go to the end of the world" is an advertisement or slogan, and you cannot win a prize.

China Resources Snow Beer (China) Co., Ltd. was established in 1994. It is a national professional beer company that produces and operates beer. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Co., Ltd. and SABMiller. Currently, China Resources Snow Beer operates more than 95 breweries in China, including the Snow Beer brand and more than 30 regional brands, accounting for 23% of the Chinese beer market.

Industry status

In June 2013, the World Brand Lab (WorldBrandLab) released the 2013 (10th) "China's 500 Most Valuable Brands" ranking list in Beijing. "Snowflake" is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (28th in 2012, 59.675 billion yuan).

On April 23, 2014, the China Beer Annual Summit and the 2013 China’s Top Ten Beer Brands Conference were held grandly in Beijing. Snow Beer stood out from many Chinese and foreign beer brands and ranked high in the “2013 China Beer Industry Ranked first among the "Top Ten Best-Selling Brands" and won the honorary title of "China's Top Ten Beer Brands in 2013".