The local tax bureau builds a comprehensive plan for tax publicity

In order to speed up the pace of work innovation, conscientiously implement the core work ideas of the provincial bureau’s “three excellences and two promotions” and the municipal bureau’s “deepening, improvement, and innovation”, effectively build a tax publicity pattern, and strengthen the tax publicity orientation and promotion role, the following plans have been formulated.

1. Guiding ideology

Guided by the provincial bureau’s core work ideas of “three advantages and two promotions”, in accordance with the overall requirements of the “three bases” and “three supports” taxation work in the new era , closely integrate with the actual situation of the county bureau, further broaden ideas, innovate forms, effectively adopt various effective publicity measures, create a good social atmosphere of paying taxes in accordance with the law and integrity, promote the healthy development of local taxation, and further improve local taxation make a positive contribution to the image.

2. Overall Requirements

The construction of a large-scale tax publicity pattern must be guided by the spirit of the provincial and municipal bureaus and local tax work conferences, closely focus on the work of the tax center, and use innovation in publicity methods as a breakthrough. Effective execution is the focus, focusing on the center, serving the overall situation, high-point positioning, and brand building, forming a joint publicity force and providing a strong guarantee for the successful realization of various work goals.

(1) In terms of publicity methods, focus on achieving “four combinations”. That is, the combination of long-term publicity and short-term publicity; the combination of large-scale publicity and small-scale publicity; the combination of internal publicity and social publicity; the combination of key publicity and conventional publicity.

(2) In the form of publicity, make flexible use of the relationship between "old" and "new". We will continue to adopt traditional publicity forms such as hanging publicity banners, posting publicity slogans, publicity columns, going to enterprises, and entering communities, and at the same time expand the focus to high-tech publicity forms such as LED displays, blogs, and media websites.

(3) In terms of promotional content, pay attention to grasping the relationship between "deep" and "shallow". Continue to popularize basic knowledge of taxation, expand the focus to leaders of party committees, governments, administrative institutions, and enterprise managers, and put more emphasis on the promotion of current tax policies, the functions of local taxation and tax-related services, and the promotion of taxpayers’ rights. Propaganda, more prominent publicity on hot topics and focal issues of social concern.

(4) Correctly grasp the relationship between "quality" and "quantity" in the publicity carrier. In addition to the normal publicity work, several key activities will be carried out: First, vigorously carry out the 2012 Tax Publicity Month activities; second, organize a tax questionnaire survey to understand taxpayers and the public’s understanding of tax policies and tax service needs; third It is scientific planning and careful organization of novel and unique tax publicity projects.

(5) In terms of publicity effect, correctly grasp the relationship between "virtual" and "real". Continue to carry out unique and powerful national publicity, expand the focus to the needs of enterprises, conduct extensive research on enterprises, conduct tax planning for enterprises, and continuously promote tax-enterprise harmony; carry out extensive publicity on individual taxes, highlighting the newly implemented business tax, Publicity on vehicle and vessel tax and self-declaration of personal income tax on annual income of more than 120,000 yuan, second-hand housing tax, comprehensive tax administration, local tax culture construction and agency work style construction, etc.

3. Main contents and implementation requirements of the general pattern of tax publicity

(1) Carry out the theme activity day of "Into Local Taxation". Invite some deputies to the National People's Congress, members of the Chinese People's Political Consultative Conference, and taxpayers to have discussions with the local tax department, visit the tax service hall, introduce local tax payment services and the implementation of preferential tax policies, solicit opinions and suggestions on tax work, strengthen communication, and enhance understanding. Gain understanding and support from all sectors of society for taxation work.

(2) Carry out special publicity on “Bringing Tax Laws to the Park”. In response to the city and county governments' requirements for industrial park construction and the needs of new enterprises in the park, targeted tax law publicity has been carried out in the three major parks of our county, Zhanghe Park, Lintan Equipment Manufacturing Park and Coal Chemical Industry Park, and what taxpayers need to know. and the tax policies they want to know about are sent to them to promote the park to become bigger and stronger.

(3) Open a tax blog. Establish a tax collection communication platform, carry out trend and targeted tax policy push, and promote enterprises to make full use of tax policies.

(4) Make full use of the platform of the annual tax school and open a “taxation lecture hall”. Recruit senior teachers to explain tax policies and tax knowledge to taxpayers and all cadres, so as to improve the professional quality of local tax cadres and the compliance of taxpayers with paying taxes in accordance with the law.

(5) Hold the "Local Tax Cup" calligraphy, painting and photography competition.

It is open to local tax cadres, employees and people from all walks of life in the county. The entries are required to be conceived and created around the publicity theme of "Taxation? Development? People's Livelihood", and fully publicize the concept of taxation "taking from the people, using it for the people, and benefiting the people".

(6) Carry out tax volunteer service activities. Give full play to the role of party members, league members, and business backbones of the system, and carry out activities such as "hundred tax officials entering enterprises", "one-on-one" tax assistance, and "tax publicity into public transportation", while actively participating in "poverty alleviation and education assistance", Social welfare activities such as "Creating Health and Environmental Protection" establish a good social image of local taxation.

(7) Carry out text messages to spread tax information. Take advantage of the fast and convenient delivery of mobile phone text messages to send tax publicity text messages to taxpayers and county leaders, county-level units, and township leaders within the jurisdiction, promptly remind taxpayers to declare taxes on time, and penetrate tax publicity and services into daily tax management work .

(8) "Multi-dimensional integration" creates momentum. Use the LED display screens in front of Xinzhaodu Supermarket, Museum Square, Bus Station Waiting Room, and Post Office Square to play tax promotional animation short films and slogans to spread tax propaganda throughout the county.

(9) Carry out the “Tax Law into the Classroom” activity. Organize outstanding business backbones of the entire system to go to 3-5 primary and secondary schools in the county to explain tax law knowledge to primary and secondary school students, carry out interactive learning, inspire young students to establish a love for taxation, and pay taxes in accordance with the law from an early age, and expand the breadth of tax law publicity.

(10) Produce tax promotional packages and posters. The tax promotion package creatively produced by our bureau has been widely welcomed by the public because of its strong practicality. This year, another 500 copies will be printed, together with the printed tax propaganda paintings with a calendar, and they will be given to the public on the Promotion Day.

(11) Continue to set up a column in the "Newspaper" to promote taxation to all sectors of society.