Japanese company Panasonic is back! Investing 220 million to build a new factory in China, what signal will it release?

Matsushita has established a new factory in China and invested 220 million yuan, which also shows that Matsushita is paying more and more attention to the China market. I think Panasonic wants to reopen the China market by building a factory.

You know, in recent years, under the strong competitive pressure of domestic brands, many foreign companies have had a hard time, so I think Panasonic has to try its best to come to China to explore the market for this reason. At the same time, it also shows that the overall competitiveness of China's home appliance industry is gradually improving, which will make the former big names so afraid.

After the news was released, Panasonic officially released the signal that "home appliance sales increased by 2 times", which shows that Panasonic is quite confident in the China market.

Why is the China market getting more and more attention?

Presumably, many people already have the answer to this question, that is, with China becoming more and more powerful and the level of mass consumption rising, foreign brands have seen new hope and all want to share a piece of the action and occupy the China market.

This is undoubtedly a good signal for us, telling us that today's China market is so strong that other countries throw themselves at it.

At the same time, it also shows that Panasonic's market share is worrying, its core competitiveness is gradually declining, and it is not friendly to Panasonic.

Will Panasonic usher in a turnaround after building a factory?

I still have reservations about this issue. After all, China's home appliance industry is not bad, and Midea, Haier and Gree all have strong competitiveness. Even if Panasonic sets up a factory in China, it can't change the status quo to a certain extent, so we can only say this "survival" opportunity.

We don't know when Panasonic will turn around.

abstract

As a home appliance brand that was once a smash hit, Panasonic did occupy a certain market share. However, with the rise of domestic appliance industry, Panasonic's market share is gradually shrinking, so Panasonic has to seek more opportunities in its own way. Perhaps building a factory in China is one of Panasonic's opportunities.