How to design a company poster - How to do a good job in poster design? (one)

How to do poster design

The poster design method is as follows:

1. Choose a good design platform. The draft design creates a large number of high-quality template materials according to different scenes and sizes. Therefore, design novices can start from their own needs and choose the draft design as a solid backing to start the journey of poster operation.

2. Select a suitable template. After entering the draft design platform, click the template center on the left side of the page, and you will have thousands of online poster templates of different styles, industries, and scenarios. Partners can then choose one of them to modify according to their own preferences. .

3. Modify and improve the template. For example, after the editor has selected the following poster template, how do I make a poster next? Click on the template image to enter the editing interface. You can first set the size of the poster, and then modify the text and pictures of the poster. or reset.

4. How to make a poster? When modifying the template size, directly click the edit option on the right side of the page, and then select the appropriate size in the pop-up dialog box, which is convenient and fast. Of course, you can also design the size of the poster yourself.

5. The pictures on the template, especially the QR code pictures, must be replaced in time with the material pictures you have prepared in advance. At this time, double-click the picture you want to replace, and then select the appropriate material locally and insert it into the template.

6. As for text modification on the template, it is similar to image replacement. Double-click the text to be modified to select it, then enter the new copy content, then reset the size, font, color, style, etc. of the copy on the right side of the page, download and save it locally. How to do a good job in poster design? (1)

1. Start with the basics

The first step in making a poster is to put something on the paper.

Every successful design project begins with a pre-design process. Such as the purpose, goals, objectives of the design and what is to be achieved. It may seem like a small thing, but remember, the poster has to convey a message that comes from well-planned concepts and ideas.

What needs to be done at this stage is to determine your brand image and personality. For brands and companies, any poster you create will automatically reflect your organization and what it stands for. Therefore, it is important for the design to stay true to the brand image and personality.

Problems may arise if you are not sure what your brand is. How do you want people to see you? What values ??do you represent? If you can’t answer these questions, your design will be all over the place and lack any cohesion.

Next, you need to determine the audience for your poster.

Before you start designing, take a moment to define: Who is my target audience? Why would that person be interested in my poster? What kind of content are they most likely to respond to? Their needs, challenges and What are the pain points? What can my brand/company/business do for them? These questions will help you better understand your poster’s audience, allowing you to make sound design decisions.

Then, define the poster information.

A picture is worth a thousand words, and your design doesn’t need many words to express it. However, it does need to have a specific message that you can then reference for all design decisions. For example, if you want to promote an upcoming entertainment event, you want your design to convey a sense of energy and movement. This may mean using exciting language as well as bright colors. Using brooding copy and monochromatic visuals would be inconsistent with the campaign.

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how to do a good job in poster design

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To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

There are the following steps:

First, clarify the purpose of making the poster. Understanding your poster's audience and creating an overall framing message will have an impact on the colors chosen, the choice of text, and other design elements you may want to use.

Two, create a draft. When starting to create the first draft of your poster design, be careful not to overwhelm your audience with too many details.

Three, add elements. Insert graphic elements or illustrations, giving priority to the main image you want to use.

Extended information: Posters are a common way of publicity in our daily lives. Basically, companies will use posters to promote their activities, products, etc., and pass these effective information to the audience.