How to plan a website

So what kind of website are you going to do? There are many types of websites: government websites, commercial websites, corporate websites, personal websites and so on.

The following is the planning of personal website:

1, website function: let others know that I know me.

2. Website scale: Because a personal website is generally composed of a dozen or twenty pages, the scale is not large.

3. Target customers of the website: classmates, friends and young friends.

4. Website features: My website audience is generally young people, so I pursue young people's tastes in color and design style, and the picture is gorgeous. The characteristics of the content are as follows:

(1) Standardization and personalization of content (2) Fully embodying interactivity (3) Practicality of content (4) Professionalism of multimedia technology (5) Extensibility of website platform.

5. Slogan of the website: Show yourself and share happiness.

First of all, the style and color scheme of the website

1. Website name: Yidu Space

2. Website domain name:

3. Website logo

4. Standard colors of the website: orange and yellow are the main colors of the whole website, and black and white are the main colors. I think this color represents the passion of young people.

5. Website standard font: I advocate using the default font, because this font can be displayed normally in any browser. So I use the system default font.

Second, the column design of the website (draw the column structure diagram)

Third, the technology used in website design and design.

1, flash special effects function

2. Picture display function

3, the article query function

4, photo album function

5. Online audio-visual function

6. My QQ group function

7. File download function

8, online message function

9, friendship link function

10, clock function

1 1, mailbox function

12, click to enter the address book.

13, Circle (My QQ Space)

14, net picking function

15, news function

In order to make my homepage beautiful and attractive, I added an animated page at the beginning of the picture. On the page, the first thing that catches your eye is the beautiful Xijing map. I added a transparent FLASH animation on it, which will make the webpage feel very dynamic and beautiful, and with reasonable light orange background music, it is a good website in terms of vision, hearing and feeling. I also inserted rolling subtitles in the upper right corner of the website to let visitors know the latest developments of my website for the first time. The name of my website is in the lower right corner of the page. You can click on it to enter my home page.

The design idea of verb (verb's abbreviation) column page and content page My personal website generally includes the following contents: my circle, my photo album, my music, the latest developments, project interaction, resource download, and six modules. These six modules are introduced as follows:

(1) Introduce my class and my classmates, and add the classmates to my website to give you a detailed introduction, forming a page similar to a classmate's record. Everyone can try to write down their personal interests.

(2) resume. First, I introduce myself in detail, and then add my cover letter and resume to let the enterprise know me better. (3) As long as everyone with QQ number has their own space, I can add hyperlinks to my QQ space and my photo album.

Introduction to my photo album:

(1) Design Personal Album

(2) Friends' photo albums

(3) Surveying and mapping. If I find good pictures, I can collect them and share them with my friends.

Introduction to my music:

This module mainly includes:

(1) The latest pop music in China

(2) The latest pop music in Japan and Korea.

(3) The latest pop music in Europe and America

Introduction to the latest development:

(1) Announcement of this site

(2) News in the station

(3) The latest game

(4) New clothes

Introduction to project interaction:

(1) Please leave a message. You can communicate online from time to time through this module.

(2) In-station forum

Introduction to resource download:

(1) original works; Here, you can write a personal diary and learn from it.

(2) Resources * * * Enjoy my photo album, my music, your interaction with me, the latest developments, and download resources using column pages or content page templates.

Self-check after the website of intransitive verbs is built: whether there are pictures and animations that can't be displayed or links are invalid in the local and uploaded servers. After repeated tests, there are no cases where pictures and animations cannot be displayed or links are invalid on local and uploaded servers.

Seven, after the completion of the website, how do you plan to do further promotion, please write the website promotion plan. (Write a detailed promotion plan according to the knowledge of e-commerce) E-mail promotion E-mail is one of the most effective methods of network rights marketing.

Divided into: advertising mail, electronic magazines.

The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect; Search engine labeling statistics show that more than 50% of spontaneous visits come from search engines; Filling search engines effectively is one of the necessary means to improve attention; Tagging search engine should not only pay attention to the choice of this good engine, but also pay attention to tracking the tagging effect regularly and making reasonable corrections or supplements; Advertising strategy advertising is a powerful means of attention marketing and promotion, including online advertising and below-the-line. Online advertising includes paid advertising, exchange advertising, friendship connection and so on. There are various ways to promote offline, including: determining the image of website CI, promoting logo, word-of-mouth communication, participating in public welfare activities, sponsoring activities, distributing small gifts, leaflets, doing small market research, and cooperating with relevant units and institutions. I visited a large number of similar websites or popular online platforms by recording. The messages and forum information (which can be realized by technical means) mainly include: introducing this website or publishing some fine content of this website to attract fans to visit; Integrated marketing and promotion of alliance strategy first achieve the same goal.

The following is the website planning of enterprise type:

General principles of building enterprise websites.

(1) Systematic principle. At the same time, the design scheme is given. Design and implementation units should fully understand the basic situation of enterprise culture, enterprise organization and management information, and integrate basic issues such as marketing objectives, industry competition, product characteristics, user demand behavior, website promotion and operation into website construction planning.

(2) the principle of integrity. The enterprise website is the business place of the enterprise on the Internet, and it should provide users with complete information and services: the basic elements of the website are reasonable and complete; The content of the website is comprehensive and effective; The services and functions of the website are applicable and convenient; Website construction is connected with website operation and maintenance, and provides support.

(3) the principle of friendliness. The friendliness of the website includes three aspects: user friendliness-meeting users' needs and gaining users' trust; Friendly to the network environment-suitable for search engine retrieval and easy to accumulate network marketing resources; Operator-friendly-the website is easy to manage and maintain, improving work efficiency.

(4) the principle of simplicity. On the premise of ensuring the integrity of the basic elements of the website, reduce irrelevant content, pictures and multimedia files as much as possible, so that users can get the required information and services with as few clicks as possible and as short as possible.

(5) the principle of adaptability. The functions, contents, services and forms of expression of enterprise websites need to adapt to the ever-changing network marketing environment, and the websites should be continuous and extensible.

2, the basic process specification of website construction

Enterprise website construction (upgrade and revision) includes the following basic processes:

(1) Formulate the website planning scheme, including the expected objectives of the website, industry competition analysis, website column structure, user behavior analysis and content planning, webpage template design, website server technology selection, website operation and maintenance specifications and other basic contents;

(2) Website technology development and webpage design;

(3) website testing;

(4) website content publishing;

(5) Website maintenance and management.

3. Website domain name and website technical specifications

(1) adopts XHTML-based international WEB standard (CSS div);

(2) The homepage of the website is a top-level domain name rather than a multi-level hierarchy;

(3) The homepage, column and content page of the website do not use URL jumping mode, and do not use URL redirection such as transition page/doorway page;

(4) Reasonable application of static web pages and dynamic web pages, and static web pages are adopted for important pages such as the homepage of website columns;

(5) The content of the webpage should not exceed Level 4;

(6) Adopt mainstream domain names:,, etc. ;

(7) A website corresponds to a main domain name, and multiple existing domain names need to be unified;

(8) The link error rate of the website is within a certain range, and there are no dead links on important pages such as the home page;

(9) The website design is compatible with different browsers.

4. Basic functions and contents of corporate websites

(1) Seamless link with enterprise office network;

(2) Having the functions of information release, product release and management;

(3) product recommendation/advertisement management function;

(4) Detailed company introduction;

(5) detailed contact information;

(6) Reasonable product classification/summary/list;

(7) Detailed product introduction;

(8) Contact and service information related to sales and after-sales service;

5. Website optimization

Website optimization includes three aspects: optimization of users' access to information, optimization of search engines and optimization of website maintenance.

(1) The column structure of the website is reasonable, and the column setting should not be too complicated;

(2) The navigation of the website is clear and unified, and you can gradually return to the previous column through any webpage until the home page;

(3) The layout design of the webpage is reasonable, and the website design conforms to the user's browsing habits;

(4) Important text information should appear in the front position of the webpage as far as possible;

(5) Clear fonts and coordinated CSS styles;

6. Web page template design

(1) Important information appears in the position that users pay most attention to as much as possible;

(2) Web page width positioning adapts to the current mainstream screen resolution mode;

(3) Keep the CSS style of the whole station consistent;

(4) Hyperlinks have obvious underline or color indication;

(5) The rules for opening a webpage in a new window or an original window are consistent throughout the website;

(6) The number of bytes on the homepage of the website should not be too large;

(7) The switching mode between multilingual websites is designed reasonably.

7. Credibility of corporate websites

(1) The website has necessary legal certificates;

(two) the basic situation of the enterprise is true;

(3) Announce customer service/after-sales service commitment;

(4) Necessary personal information protection statement;

(5) The contact information published on the website is effective, especially the address, fixed telephone number and email address;

(6) The e-mail address published on the website is consistent with the domain name suffix of the enterprise website, not the free e-mail address;

(7) The main domain name of the website is consistent with or related to the enterprise name/brand/core product;

8. Website operation and maintenance

(1) Establish a website content publishing and auditing mechanism to always maintain the legality of website content;

(2) Keep the website server working normally, and track and manage the website access speed daily;

(3) Maintain a reasonable frequency of website content update;

(4) The website content design conforms to the specifications necessary for website optimization;

(5) Backup mechanism of important information (such as database and access log). );

Although it looks a bit complicated, you can simplify it yourself. I hope the above information can help you!