Planning scheme of clothing activities on May 1 ST Labor Day

In order to ensure the smooth progress of the activity, it is essential to make an activity plan in advance. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. Then the question is coming, how should the activity plan be written? The following is the planning scheme of May Day clothing activities in 2022 that I collected for you. Welcome to share.

Labor Day Clothing Activity Planning Scheme 1 I. Planning Purpose

With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote the concept of "cotton and linen" and gain wide recognition from customers.

Second, the current market situation

1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.

2, product situation: product sales are often ranked in the forefront of Taobao women's clothing brands, high prices, high profits.

3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. XX women's clothing market share is relatively high.

4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.

Third, SWOT analysis

Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1, product advantage analysis (relative competitive brand): the product has good quality and good handle; Product styles are diversified to meet the different needs of consumers.

2, product disadvantage analysis

The quality of cotton and linen market is mixed, some consumers can't tell good from bad, XX brand is easily confused by some consumers, and the brand publicity is not high.

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.

4. Environmental threat analysis

Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easy to be copied, but there is no certain law to regulate them.

Fourth, the marketing objectives

During the implementation of the marketing plan, the comprehensive sales volume reached 6,543,800,000 pieces, with an estimated gross profit of 200 million yuan and a market share of 30%.

Verb (abbreviation of verb) market strategy

1, target market strategy

(1) market segmentation: according to population, region, consumer psychology and behavior.

(2) Market choice: The female white-collar workers aged 25-29 with relatively strong economic strength are the main consumers, and a series of clothing designs are made for them.

(3) Market positioning: For middle and high-end people, clothing prices are on the high side.

2. Sales mix

(1) product strategy: independent research and development, joint operation and contract development.

(2) Price strategy: Take activities such as giving profits on holidays.

(3) Channel planning: adopting vertical channel marketing.

(4) Promotion strategy: Advertise on Taobao's homepage and make profits through promotion. Complete the transaction online and offline, and adjust the promotion content according to the season.

3. Total cost of marketing budget: 200,000 yuan, stage cost: 65,438+10,000 yuan, and project cost: 65,438+10,000 yuan.

Step 4 promote

(1) advertisement: national day Taobao homepage advertisement (2) promotion:

A. "199 yuan minus 10 yuan, 299 yuan minus 20 yuan, 499 yuan minus 50 yuan" will benefit consumers; B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: you can send a membership card if you spend more than once.

Intransitive Verb Customer Management

1. Establish sales information: indicate the product type, name and price, and sign it by the customer to facilitate after-sales service.

2. Establish a member information book: record member information. On the birthday, members can get a free gift with their membership card and ID card.

Seven. abstract

Through promotional activities, we can spread corporate culture, establish corporate image, publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering market pressure brought by competitors. A successful promotion planning activity can improve the reputation of enterprises, make product brands get higher attention, and thus expand product sales.

Planning scheme of clothing activities on May 1 ST Labor Day 2 I. Theme of activities

New shops, new gifts and new fashions.

Fashion, discounts and gifts have been added to the new store.

A new fashion store is a good gift for meeting each other.

The new store opened, exquisite and fashionable.

Second, the activity time

Activity cycle: from the opening date 10 days (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

Third, the object of the activity

Women in all walks of life aged 25-40;

This activity will also attract some men's consumption through promotional gifts's choice.

IV. Activities (Happy Shopping Chain)

Happy opening series plan suitable for 40-60 square meters stores.

Double happiness, the door is empty:

Give a beautiful souvenir when you enter the store (you can also give a DM brochure)

Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.

Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):

During the activity, all shoppers will be given a pair of "28 yuan pure cotton socks";

During the activity, if you buy over 258 yuan, you will get a beautiful pearl pen from 48 yuan.

If you purchase more than 368 yuan during the activity, you will be given a set of exquisite notebooks with a value of 100 yuan;

Anyone who buys more than 488 yuan during the activity will be given a belt with a value of 138 yuan;

Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.

Verb (abbreviation of verb) material integration

1, theme poster outside the store: (choose a theme)

New shops, new gifts and new fashions.

Add fashion to new stores, add discounts, give gifts during gift giving, and plan copywriting.

A new fashion store is a good gift for meeting each other.

New store opening, exquisite and fashionable.

Dianjing fashion Sanjiang Jingxi

2. Signs:

Positive keywords, negative business or new product listing.

3. Yi Labao or booth should unify the theme of activities and posters.

4. Small brand POPs are placed in the exhibition area of their product series.

5. Banner: Event theme.

6.DM leaflets are the same as posters.

7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.

8. Others: business cards, gifts, VIP cards and ribbons.

Sixth, the terminal environment.

1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of personalized theme terminal of characteristic dragon brand, and be consistent with the style and tonality of image promotion.

2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service standards should complement the brand image of Featured Dragon.

Additional article: Happiness throws a big ball, and the next one belongs to you.

First, the theme: happiness loses the ball, and the next one belongs to you.

2. Activity time: 165438+ 0: 00 am.

Third, the site preparation:

Give up music (first, warm up the venue, music creates momentum, attracts the masses, gathers a certain number of people, and sets off the atmosphere at the scene), set up umbrellas, show the staff, and hang up opening banners and propaganda slogans.

Main activities

There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.

Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right.

Planning Scheme of Clothing Activities for May 1 ST Labor Day 3 I. Theme:

Happiness throws the ball, and the next one belongs to you.

Second, the activity time:

165438+ starts at 0 am.

Third, the site preparation:

1 Music broadcast (first warm up the venue, create momentum with music, attract people, gather a certain crowd, and set off the atmosphere at the scene),

2. The sunshade is set up and the staff is present.

Hang up the opening slogan.

Main activities

There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.

Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. After throwing paper balls from bottom to top, the audience will give the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.

Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.

Rules and requirements:

Send to the left -5 yuan voucher (valid for one month).

Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)

A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)

The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.

Special coating requirements:

1, with bright colors and obvious patterns;

2, the pocket should be big and deep;

You must hang up your coat before the activity (where to hang it is tentative)

Fourth, the specific promotion plan

Option 1:

For one person, the original price of the first item is 20% off the second item.

For two people, the first one is 10% off, and the second one is half price.

More than three people (including three people) are all 60% off.

Option 2:

Consumers who buy clothes in our store on that day will give 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount or 20% discount and points, and the higher the points, the lower the discount), so as to firmly grasp customers, firmly grasp customers' hearts and promote long-term repeat customers.

Planning scheme of clothing activities on May 1 ST Labor Day 4 I. Theme of activities:

Romantic Wuyi Wenxin

Second, the activity time:

April 20-May 20

Third, the event background:

After the Spring Festival, May Day will be the second peak season for sales. Tourism Festival, Horticultural Exhibition, Economic and Trade Fair and the opening of Shenzhen Xinyijia Supermarket are all new market highlights. The urgent task is to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of the enterprise.

Four. Activities:

1. Reward shopping promotion. Consumers who shop in XX can take part in the lucky draw by means of telephone service number, short message, etc. with the shopping receipt and ID number of that day. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is relatively narrow and the prize value is high, so mopeds can be awarded. The lucky draw ceremony was held in XX Square to promote and stimulate purchases. The telephone fee income is divided into four or six parts, about 2000 yuan per month, which can be used for prize-winning expenses. See the cooperation agreement for details.

2. "Collecting wind in XX, refreshing this summer"-Zibo XX second air conditioner.

(1) Buy a lucky draw and give each other air conditioners. Users can enjoy the preferential policy of lucky draw when they buy cabinets or hang up in XX Shopping Plaza, that is, they can enjoy cabinets if they buy cabinets with prizes. This activity is limited to some brand models.

(2) Sales ranking. XX Shopping Plaza, together with Consumers Association and other relevant departments, ranks the air conditioners sold in XX Shopping Plaza from April 20th to May 20th according to the number of purchases, and will release them through the media to guide consumption.

(3) A series of essays with the theme of "air conditioning and my modern life". Customers can express their views on air conditioning through articles, and they can also think before and after buying air conditioning. The activity aims to advocate scientific consumption and air conditioning culture. The essay was jointly organized with Luzhong Morning Post, and related articles were published in the newspaper.

(4) Free repair and maintenance, and large telephone call back. Before the air conditioning festival 10, outdoor rain covers will be presented to new and old users every day, and the words "XX Dedication" will be uniformly printed on the rain covers. Community service, sincere dedication, image building and publicity.

(5) Large gifts and special sales activities. In addition, there are one-hour auction sales activities every day, with advance notice and store auction.

(6) "Air-conditioned home phone"-once a day (7: 45 pm), give the users who buy air conditioners a month's meteorological information. Old users can enjoy two weeks of weather information. This activity cooperates with telecom companies, and by paying a certain fee in advance, it regularly leaves customers a phone number, and plays meteorological information, dressing index, sun protection index, comfort index, air pollution index, commuter weather forecast, etc.

(7) The first person to make an air-conditioning call at 8 o'clock every morning is the lucky one who can enjoy a half-price discount, which makes people feel surprised and excited.

(8) Grand opening ceremony and exhibition activities.

3. The member's "Shopping Points Holiday Tour" activity, starting from the launch date of the activity, accumulates the member's shopping amount, and gives a travel voucher with a value of 120 yuan when the shopping exceeds 2,000 yuan; Two tourist tickets with a gift value of 120 yuan for spending more than 5,000 yuan; Those who spend more than 8,000 yuan will be given three tourist tickets worth 120 yuan. Send the activity plan and commodity information to every member through the special advertisement of China Post, so as to arouse their extensive participation.

4. "Buy a T-shirt and give one yuan of love"-T-shirt bazaar in Zibo XX Shopping Plaza. Around May Day, there will be a charity sale in the square, and a certain number of pieces will be taken out every day. The proceeds will be donated to Project Hope, and the activities will be organized and implemented by the Youth League Committee.

5. "Leisure Sports Series Fashion Show" adopts XX etiquette fashion model team, chooses leisure, sports and fashion to perform in the square, cooperates with store sales, and focuses on two stores' leisure, three stores' sports and fashion to create momentum for sales.

6. Commodities such as "sugar liquor and non-staple food" and "detergent" are the highlights of May Day consumption. In order to effectively combine and sell, XX "Food Week" and XX "Skin Care, Beautiful Life" are launched to buy detergent hot month. Use special price or half price to promote purchase.

7. Establish the website of XX Shopping Plaza. Report the May Day promotion activities of XX Shopping Plaza.

Verb (abbreviation of verb) advertisement

1. In the column of "XX Information Port" of Economic Channel, various promotional activities of May Day in XX Shopping Plaza were comprehensively introduced.

2. The radio news station and the art station use advertisements for half an hour and every hour respectively to promote personal activities.

3. Use Zibo Evening News and Luzhong Morning Post to make a full-page advertisement.

4. The live broadcast service will launch the content of the event.

5. Number five. XX website reported the May Day series activities.

6. Cooperate with the postal service and jointly publish a special advertisement with various manufacturers.

7. Use the news reports of the above media.

Six, shaping the image of the store:

1. Decorate the storefront. It takes about 600 yuan to make romantic Mayday color gates with silk flower.

2. Decorate the patio and zenith on the first floor with flowers and remove the red lanterns. The cost is about 1000 yuan.

3. Colored balloons are decorated for about 2000 yuan.

4. Green simulated plant decoration is about 1000 yuan.