The review of online short video content is becoming stricter! Short video programs are not allowed to edit film and television dramas without authorization

The new version of the "Online Short Video Content Review Standards and Rules" (2021) stipulates that short video programs and other programs must not show the chaos of the "fan circle" and bad fan culture, advocating the supremacy of hype, traffic supremacy, abnormal aesthetics, and fanatical star chasing. , fans’ irrational voices and support, celebrity scandals; cutting and adapting various audio-visual programs and clips such as movies, TV series, and online movies and TV series without authorization; luring and instigating the public to participate in virtual currency “mining”, trading, and speculation, etc. content.

At the same time, according to the basic standards for online short video content review, short video programs and their titles, names, comments, barrages, emoticons, etc. are not allowed to be included in their language, performances, subtitles, images, music, and sound effects. The following specific content appears: content that endangers the socialist system with Chinese characteristics; content that divides the country; content that damages the image of the country; content that damages the image of revolutionary leaders and heroes and martyrs; content that leaks state secrets; content that undermines social stability; content that damages the nation and the Content on regional unity; content that violates national religious policies; content that spreads terrorism; content that distorts and belittles the nation’s fine cultural traditions; maliciously slanders or damages the image and reputation of national civil servants such as the people’s army, national security, police, administration, and judiciary Content that embodies the image of Communist Party members; content that beautifies negative and negative characters; content that promotes feudal superstition and violates the scientific spirit; content that promotes bad, negative and decadent outlook on life, worldview and values; content that exaggerates violence and blood, displays ugly behavior and horror Situational content; content that displays obscenity, exaggerates vulgar taste, and promotes unhealthy and non-mainstream views on marriage and love; content that insults, slanders, derogates, and makes fun of others; content that is contrary to social morality, has a vulgar style, and has a serious entertainment tendency Content; content that is not conducive to the healthy growth of minors; content that promotes and beautifies the history of aggressive wars and colonial history; other content that violates relevant national regulations and social ethics, etc.

It is understood that since the "Online Short Video Content Review Standards Detailed Rules" was released in early 2019, it has become a basic institutional document for major online audio-visual platforms to strengthen the review and management of program content. As an important part of promoting the special work of short video management, the new version of the "Detailed Rules" will play a positive guiding role in guiding relevant short video platforms to strengthen the construction of systems and mechanisms for short video program management and promote the treatment of both symptoms and root causes.