Case analysis of shopping mall WeChat marketing promotion plan

"I draw and you guess" WeChat marketing campaign

Mode: WeChat public accounts on the public platform can achieve precise message push through user grouping and geographical control in the background. Ordinary public accounts can send content in three categories: text, pictures, and voice. Authenticated accounts have higher permissions and can not only push single graphic and text information, but also push special information. It is said that in terms of push interruption, the next version of push will cancel all sound reminders in order to distinguish private information from content messages. Yihaodian launched the “I draw and you guess” WeChat marketing campaign. WeChat pushes a picture to users every day. If the user guesses correctly and replies on WeChat, he or she may win a prize. There are also many successful cases of WeChat marketing. If necessary.