Entrepreneurship poster illustration-designers teach you how to improve aesthetics and innovation

What is the current situation of illustration industry? Are you optimistic about the prospects of this industry? In fact, what we should be able to see is that for an illustrator, the status quo of this industry is actually very good, and Battle.net has a very high profit and a good development in this industry. Let us all appreciate the development of this industry, so what we should be able to see is that in the actual development process of this industry, let us see some good things about it. In other words, these industries bring high profits, and many places need the development of these industries. Only in this way is the most important thing. In any case, if we think that our family can see these contents, then what we should be able to feel is the development of these industries, especially for the transformation, which is really important, and it can also let us see what industry the illustrator is. You can use it wherever you are.

So all of us are very optimistic about the illustration industry. Our country is really a big industry, or more. It seems that I don't lack such talents, so there is a gap in this respect. Then I hope everyone can see that a good development of our illustration industry is indeed an important content. Of course, the illustration industry is a bit difficult to enter because. Although we are simple, the things we develop with you are really not as simple as we thought, so if we really want to go to this industry, we need to understand many problems and make unremitting efforts.

Then for the development of this industry, I think the development prospect of this industry is very good. As you can see, we are really important, so this piece is the future development prospect of this industry and it is also very broad. I hope everyone can pay attention to this industry and know its development, so as to ensure their own development. If mom is talented, all of us can actually find jobs in this way.

What software is used to design posters? Poster design software includes CorelDRAW, illustrator, Chuangkit, MockingBot and PPT.

1

The software package provides briefings, color pages, manuals, product packaging, logos, web pages, etc. for professional designers and drawing enthusiasts; The intelligent drawing tools and new dynamic guidance provided by the software can fully reduce the user's manipulation difficulty, make it easier and more accurate for users to create the size and position of objects, reduce the click steps and save design time.

2. Illustrator

Adobeillustrator, commonly called "AI", is an industry standard vector illustration software for publishing, multimedia and online images. This software is an excellent vector graphics processing tool, which is mainly used in printing and publishing, poster book typesetting, professional illustration, multimedia image processing and Internet web page making. It can also provide high precision and control for line drawing, and is suitable for making any small design to large-scale complex projects.

3. Maker

Maker stickers are available in web version, iPhone version, iPad version and desktop version. Among them, the web version supports online design and creation without downloading any installation package. Maker Post provides six design scenes of social media, advertising printing, work documents, life, advertising banners and e-commerce, and 63 design templates.

4. Simulated robot

Ink knife is an online prototype design and collaboration tool. With the help of ink knife, product managers, designers, developers, sales, operations and entrepreneurs can build product prototypes and show the effect of the project. Ink knife is also a collaborative platform, whether it is product creative display, customer product feedback collection, Demo demonstration for investors, or collaborative communication and project management within the team, project members can collaborate to edit and review.

5、PPT

With MicrosoftOfficePowerPoint, you can not only create presentations, but also hold face-to-face meetings, conference calls or show presentations to the audience online. What MicrosoftOfficePowerPoint does is called a presentation. The format suffix is ppt and pptx, and it can also be saved as: pdf, picture format, etc. 20 10 and above can be saved as video format. Each page in a presentation is called a slide.

Designers teach you how to improve your aesthetics and how to innovate. Why does the world need designers?

It's like asking why there are scientists and inventors in this world. Every social role exists to make our world better and better, and to make our life more convenient and happier. Besides these, our designers also aim to create beauty and improve the diversity of people's views on things. There is a saying that I like very much. He said that a good leader does not take you where you want to go, but takes you where you can't expect.

This sentence is also useful for people in our design industry. Design comes from all kinds of needs in our life. We use the microscope's eyes to discover and then create what everyone needs. Design things that make people feel better.

Without this improvement of aesthetic consciousness, our life will always stay in the basic rules of squareness, without aesthetic feeling, innovation and higher requirements for quality of life. These are the basic qualities and pursuits that we should have as human beings.

In fact, we are enjoying it everywhere in life, and design brings us wonderful feelings. For example, I don't know if you have noticed that, like our friends who like coffee, we can observe that the LOGO design of Starbucks has been continuously precipitated over time, and the brand culture has been continuously shaped and improved, gradually evolving into what we see today. Through the designer's brain and hands, her brand image has become more concise and beautiful. It also makes it easier for us to remember and accept her existence. We buy a brand of things, not only to see her LOGO, but also to bring us inner satisfaction and feelings behind this brand visual culture. Of course, there is nothing to say about a good brand and quality.

We contact and use other people's design achievements every day. Another example is the brand Nongfu Spring, which redesigned several beautifully packaged and creative mineral water products through brand upgrading a few years ago. If we feel it carefully, it will not only bring us a bottle of high-quality mineral water, but also reuse the power of brand culture and design, so that we can feel more beauty in life.

The design of a picture and the improvement of the bottle body let our eyes see the beautiful dancing animals and let us feel the experience of holding the water bottle in our hands. Almost everyone can afford the sense of nobility that can be bought for 5 yuan, but not every mineral water brand can think of this. Moreover, at the G20 Hangzhou Summit last year, this beautifully designed bottle of water was also used as G20' s special drinking water.

If there is no design, we ordinary people can't get this wonderful experience at all, and it is impossible to drink the same water as so many famous people in the world. Although it's a bit like deifying a bottle of water. In fact, what I mainly want to tell you is that in life, we seem to repeat the daily necessities. In fact, if you design and innovate after a little thinking, you will get several times more happiness and happiness than others.

For example, draw some illustrations and artistic words on the cover of children's books, such as making a beautiful love breakfast for your lover and adding some expressions to rice balls with seaweed. For example, tell your parents a joke that is very popular on the Internet recently. Or, in your spare time, use old things at home to transform some useful small things. These are all bits and pieces from ordinary to design thinking. First cultivate your ability to observe beauty and creativity, and then practice this ability in all aspects of life. After a long time, you will naturally find that your life has been much richer than others.

If there is no design industry in the world, we will lose a lot of beauty that we could have felt.

It is a profession, which will make you discover new things constantly, observe the changes of the world all the time, sharpen your impatience in the long process of creation, and then you will become calm unconsciously. Therefore, designers are often said to be the least sporty group. Because when I concentrate on my work, I really sometimes forget to eat and don't want to go to the toilet. At least I am.

The greatest charm of design is that it can turn ordinary things into very attractive works through the transformation of your thinking and creativity. I believe everyone has seen some unimaginable advertising pictures on the Internet. It is common to look at these things alone, but when they are combined, they can send a message and then make you think about something.

In fact, many excellent design works are a way to enhance people's aesthetics and way of thinking unconsciously.

Look at this set of posters. In fact, he found a dull and tired eye at a very simple cost, and then the illustrator drew a story element on it. A car and a mother are pushing a newborn baby. He simply grasped the pain point and expressed the harm of fatigue driving. As soon as my eyes were closed, the car crashed into it. In fact, the production cost of this type of poster is very low, and there is no need to ask many staff to take special pictures of the scene to reflect the theme itself in a simple way. Of course, I believe it took designers a long time to get such a great creative point. This is the magic and creativity of having design thinking.

The answer is: Look! I am a very, very visual animal myself. As long as it is beautiful and special, I will always watch it for a long time, just like eating delicious food and meeting delicious food. I am attracted by beautiful and unique things every minute, and I have no immunity.

In the process of observing and watching a lot, your aesthetic level will be greatly improved. Although everyone has their own preferred style. But almost all beautiful things in the world have natural laws and golden ratio. Therefore, in terms of beautiful things, everyone's pleasing to the eye is similar.

I'll give you some ways to learn: how I observe and look at people and things around me.

For example, watching movies, watching movies, sometimes not just reading stories. Many excellent high-quality movies, that is, the titles, are specially conceived and made by designers. I don't know if you have noticed this. If not, you can pay attention to it next time you see a movie. The names of the director, starring actor and other staff are all designed. Many of them are beautiful and creative. The focus plane includes composition, costume, makeup, scene design and music. Basically, after watching a movie, you can learn and see too many surprises. Personally, I prefer the creative styles of two directors, Wong Kar-wai and Hou Xiaoxian. I have seen a foreign film called The Strange Life of Timothy before, and the effect is particularly good.

Another example is the design and decoration of a restaurant door, as well as the clothes, plates, menus and so on of their waiters. These will be dealt with quickly before my eyes. While waiting for food, I will observe the surrounding environment and see where I can improve and learn. What should I do if this shop is mine? Don't look at eating and think it's just eating and spending. There are many opportunities in life to collect materials and inject new ideas into yourself.

Then I read books. If you have nothing to do, go to the bookstore to see the cover design and material of the book, and his binding method. There are 10,000 kinds of papers in Qian Qian, and each book with different themes will be matched with different background colors and materials, as well as the illustrations in the book and the classified design of buildings. Design of the title. A good book not only has good content, but also sometimes makes great efforts in various details. When you flip through every page, there will be surprises. There are so many beautiful things that I dare not even think about them.

If you observe and see something around you from the designer's point of view, you will really feel that there are too many things to do and enjoy every day. Sometimes friends will say, are you an occupational disease? Are you tired? Have a meal and go shopping. Hehe, I feel very happy. What is more gratifying than making new discoveries every day and then keeping a curiosity forever?

Note that it is not all right after reading it. You need to remember and think in the process of reading, which is a virtuous circle. Maybe you can use it next time you have a problem. The more data you have in your memory, the better, and the easier it is to do things. The more likely life is to develop in a good direction. This, whether you are a designer or not, is actually the same. You should constantly update your own system, so that you can upgrade your evolution.

Ok, well, actually this is also necessary, because as far as I know, workers in many positions need to do some design-related work now. For example, office white-collar workers, PPT is inevitable, right? Some staff who negotiate with design companies also need to have some basic understanding of design. Then I will tell you about the three elements of universal design, and I can also talk about the key points. As long as you understand this, I believe you won't be so simple and rude next time you do PPT.

What is a format? The layout of a design, like a person's figure, is a big frame, which determines the first feeling you give. For example, we often think petite girls are cute and slim girls are sexy. Of course, tall, lovely and gentle people like Lin Chi-ling are rare. In short, the layout of a work determines your overall structure. Many and miscellaneous layouts will give people a rich feeling, while few and fine layouts will give people a cold feeling, which is what everyone often says (tall).

And the works are not like people who can talk and communicate. Some people may think that even if it looks petite, it is actually very powerful.

Usually, no one will have the patience to stand and stare at a design for a few minutes, unless it is a design exhibition specially held for people interested in design, then people will go for your design. This premise is different. And we ordinary people, in this era of information explosion, are more exposed to commercial design.

So it's best to express as much information as possible that you want to convey to each other. You should let others see where your greatest brilliance lies. Then, just focus. Too much will be chaotic, and it will lose its uniqueness and attraction.

So I often tell my customers that the simpler the better, although they may not listen to me in the end. But in terms of professional ethics, I still have to say. Ha ha. Moreover, our own design team has been adhering to the concept of simplicity, rationality and value, focusing on creating for customers.

It can be uncomplicated, and we are definitely not complicated. This is the first point that we talk about the control and importance of layout to the overall design. Let me talk about the second key first.

A design work, it is best not to exceed three colors, except for special needs such as festivals and temple fairs, a small number of colors other than three can be added as appropriate, and really not more than three. Just as a speech is best divided into three paragraphs, so is design. The human brain's reaction to processing information is that it doesn't like things that are too complicated, and colors determine our feelings about works, such as blue and white, which are easily reminiscent of winter and give people a clean and refreshing association.

When it is orange and red, we can easily feel the tropics, full of vitality. So be sure to know the unity between what you want to express and these feelings. You can't say that you make a menu of summer cold drinks, you put a big red as the background. How hot and dazzling that is. Is it beautiful at this time? Or second, the key is to be appropriate and not abrupt.

The collocation of colors is just like the analogy I made with beautiful women in the first point. Taking the layout as the whole structure, it's time to put on a coat for the beautiful woman. You wear elegant and dignified clothes, naturally we think you are a lady. If you wear beautiful and hot clothes, we will think this person is very sexy and energetic. These all require matching skills. Your color scheme should make your layout more imposing. This is the second point to pay attention to. To sum up, color will determine people's psychological feelings, so try to match your color scheme with your layout. Balance is the basic prerequisite of visual beauty.

When the skeleton is available and the color matching is completed, the last thing to do is the atmosphere. How to reflect the atmosphere in the picture is a matter of detail handling, or continue the previous analogy and put on clothes and shoes for your beautiful woman. Is it necessary to make up and get a jewelry belt? This is more exquisite.

For example, add some icon elements to the design font, add some lighting effects to your overall picture, or add auxiliary lines somewhere to make the picture more complete. If beautiful women dress up to please themselves, let others appreciate you and make themselves more confident. In fact, our design purposes are similar, and we all aim to attract the attention of the public. Then let them know more about our projects or products.

Of course, to make a very excellent design work, it is not limited to these three points. There are still many things we need to learn, but this one can at least be regarded as a complete work that achieves these three points. It won't be ugly where to go. Some designers say, oops. You're amazing. Why is it so beautiful? In fact, it is nothing more than spending more time, thinking more and doing more to make one thing more complete.

I will always remember a senior in the design industry who told me that if you can achieve 90 points, you should never stop at 80 points, because this is the key point that distinguishes you from other designers.

I hope that the above content about the composition of design elements can bring different inspiration to everyone, and I hope you can apply it to your life and work.

Let go of your stubbornness and be a serious and open-minded person who accepts other people's opinions. Everyone has their own ideas and things to stick to. When a customer asks for your design, he is not professional, but he needs your cooperation very much. You have to let go of yourself and do what he really needs to express. The final design may not be your most satisfactory, but the customer will be happy and satisfied, so don't care.

Of course, if you can spend a lot of time communicating with customers before the design work starts, the cooperation process will be much smoother. However, I found that in design work, people usually have no patience and time to communicate with designers in detail in the early stage, and do not fully express key needs.

Including myself, I have been practicing some good ways to communicate with customers, hoping to get better and better in the future. In fact, all aspects of life go smoothly through a process of patient communication with each other. This is the real cooperation.

As a designer, apart from letting go of a part of himself, he also needs to learn from others and the world with a humble heart. After all, no matter how powerful a person is, someone will be more powerful than you. Only through learning and exploration can we have a steady stream of inspiration and motivation, continue to serve customers, and spend time and brain power.

Can I say that I will be more and more boastful? Because you are a designer, you should at least look like a designer. Can't talk and get dressed like a civil servant?

In terms of image, there are also some items involved in daily life that have higher requirements for face value, as well as whether the functional design is reasonable or not. Often spend money to buy a lot of things that are actually not delicious, but the packaging is super beautiful.

Then there is the layout of the space, which will be as aligned, simple and balanced as possible. Anyway, when it comes to visual things, I want to keep it clean and balanced.

Then some friends and family members will come and ask me which one looks good when they buy more expensive things. This feeling of trust, to be honest, is quite happy.

Many times, what people like is often their inner projection and expression of state. So if you want to make yourself better, it is easier to find and see the beauty of this world. See more, observe more, study more, and some design works will be fine. Or often go to art galleries, design exhibitions and other places! In short, it's the same sentence. Read more, think more and practice more.

In fact, I just see more things than them, so I can sort out the best things in the shortest time. In a word, I think the biggest change that design brings to life should be the cultivation of aesthetics. By designing this profession, it will become mature unconsciously, and at the same time it will have better discrimination ability.

Don't! Not because we're crazy! Singing will also shout farewell songs, going to the video game city to play basketball machines will also make you feel sore, and playing killing games at parties will test your IQ. When we are quiet, we also read many books with different understandings in order to understand various industries, because we never know who our next customer is. What industry do you work in! So the more you know in advance, the more advantages you have!

Then I like painting, because sometimes I need to communicate my initial ideas with customers. I also like taking pictures, because I can practice my composition skills. These are also helpful things for design, and then unconsciously cultivated a lot of hobbies and small specialties.

Therefore, we should find ways to improve our work efficiency and plan our time reasonably. Otherwise, there is no time to do anything else, except to sleep and wake up and work.

I really want to say I love loudly, but the real feeling is that I love and hate! I love the sense of accomplishment and visual enjoyment it brings me. I hate wasting my time. Others are following the drama, we are working overtime, others are dating, and we are in a hurry. While others are traveling, we are scrambling to design holiday activities.

Designers should know that the better and simpler the design, the more time it takes from conception to sketch to completion. This is like a production process! Tell me, who wants to have a baby once in a while! The key is to be born complete sometimes! The whole thing may not look good! The time of plastic surgery sometimes exceeds the time of creation! So I always say redo! There is nothing to change! Dear bosses, do you think that customers who bargain with designers are willing to spare no effort?

All right! Seriously, if you can persist in your efforts for so many years, you must love more than other troubles. The longer you enter an industry, the more you want to pay, just as the more you love someone, the less you want to give him up. This is human nature. Otherwise all previous efforts will be in vain.

When you have content, even the opposite things can sometimes inspire you to think new about the project. And the more you know, the fewer bottlenecks there are. Because as long as you have a good ability to integrate resources and find the relevance between things, you will inevitably come up with new ideas.

Therefore, after contacting a new project, I will first brainstorm and integrate it into the memory database, then clear my mind, then understand the competitive differences between the project and the industry, and then find the gap after understanding the overall basic style, and make some innovative and eye-catching designs that can stand out.

I will turn on the computer after thinking about the overall architecture and thinking that it can be realized, and then carry out the design operation. Finally get the first draft, then read it again, adjust the missing details, finally teach it to the customer, and then wait for revision! It's still a draft!

But this probability is extremely low. Because it's like a person telling you what kind of skirt she wants through language description. What you made will never be exactly what she imagined. This tacit understanding needs a long time to run in.

And customers usually revise it again and again because they don't achieve this incredible consistency. Even some customers can't express it accurately at all (because they usually feel unable to express it! ) then throw a sentence, you are a professional, you can do whatever you want!

In the first step, we will tell him why I did it according to the logic he chose, and then show him the design works from another angle. (If this step fails, it can only be as follows)

We have to figure out what he wants in our minds countless times! Then make it. Let him keep watching.

Hearing this, are you sure you still want to do design? Ha ha laugh

I want to tell you that design is more than just training a few school-running design software, and then you can say that I can design when you are familiar with it! To tell the truth, a few years ago, I didn't even dare to say my designer. I told others that I am a design enthusiast, because I know that many great gods are still working hard, and designing this thing is bottomless. I have very clear standards in my mind. I don't think I am a designer. It wasn't until I did a lot of independent major cases, heard my colleagues' recognition of my work, heard that someone didn't know where to find me and then paid for my design, and gradually started my own business, that I could quietly admit my professional identity with peace of mind.

Even now, I still feel that I have a lot of room for learning and development.

Design is not something you make, and customer acceptance is as simple as that. It is your overall understanding of a project, tonal analysis, and how to make the brand image influential. How to create a design that is particularly suitable for the culture of the project through a long time?

Whether you do art design or business design. Everyone needs to understand the trend of the whole industry and the staged aesthetic system.

Of course, I personally think that business design is more challenging and relatively more valuable and meaningful. Therefore, many design works will eventually be presented to everyone in a way that combines art and commerce.

Finally, you should constantly hone your communication skills, which will be of great help to you in your design work. Many times you must have the ability to persuade the other party, so that you will not be forced to work overtime to revise the manuscript by unprofessional customer opinions.

More importantly, with good communication skills, you can explain the meaning and starting point of your design relatively well when you put forward the scheme, and then explain how the advantages of this design will be noticed by others. Give people visual feelings, emotional links, and so on.

Because it is impossible to help you write a design that she doesn't know about the creative process, even if she can, you can write it many times and tell her yourself when you have time.

Therefore, a design without basic writing skills is not a good design.

The theme we share today is (how to improve our aesthetics and innovation). I also believe that everyone can be a designer in their own lives, and our daily life and work need our careful treatment and management.

Personally, design has become a very important part of my life. I voluntarily let it in and don't want to be separated from it. I like this state of designing life, which is a plot that I love life.

If everyone can see the world through the designer's thinking angle, it will bring different surprises to their lives and bring you closer to your dreams.

This is also the purpose and expectation that I share today. I hope we can grow up together and get better together.

Thank you. I'm glad to have your company tonight. Good night, everyone. Love You!