Guangzhou Outdoor Advertising Management Measures (1998)

Chapter 1 General Provisions Article 1 To strengthen the management of outdoor advertising in this city, standardize outdoor advertising activities, maintain the cleanliness and beauty of the city, and promote the healthy development of outdoor advertising. These measures are formulated in accordance with the "Advertising Law of the People's Republic of China" and other relevant laws and regulations, and in combination with the actual situation of this city. Article 2 Outdoor advertising as referred to in these Measures includes:

(1) Street signs, neon lights, and electronic display signs (screens) using construction sites, structures, and spaces of public or private sites , light boxes, windows, signboards and other advertisements;

(2) Advertisements set up, drawn and posted using means of transportation (including various floating objects on the water and flying objects in the air);

( 3) Advertisements set up, drawn, hung and posted outdoors in other forms. Article 3 These Measures shall apply to all units and individuals engaged in outdoor advertising such as setting up, drawing, hanging and posting within the administrative area of ??this city. Article 4 Advertisers, advertising operators, and advertising publishers shall engage in outdoor advertising activities within the approved business scope in accordance with the law.

The setting of outdoor advertising must comply with the requirements of urban planning and must not affect urban landscape, greening, scenic spots, traffic, and fire safety. Article 5 The administrative departments for industry and commerce at all levels in this city are the supervisory and administrative organs for outdoor advertising in this city and are responsible for the supervision and management of units and individuals engaged in outdoor advertising activities.

The urban planning department is responsible for the planning and management of outdoor advertising settings, determines the areas, road sections and installation requirements for outdoor advertising, and reviews important areas, important road sections and areas of more than 50 square meters (excluding this number, the same below) Outdoor advertising.

The city appearance and environmental sanitation department is responsible for the review and management of the installation of outdoor advertisements over 50 square meters and the review and management of hanging and posting outdoor advertisements. Damage, mutilation and other outdoor advertisements that affect the appearance of the city will be investigated and punished in accordance with the law.

Administrative departments such as urban construction, municipal gardening, public utilities, and public security should coordinate and supervise outdoor advertising according to their respective responsibilities. Article 6 No outdoor advertising shall be published without the approval and registration of the industrial and commercial administrative department. Chapter 2 Release Plan Article 7 The content of outdoor advertisements must be true, legal and in line with the requirements of the construction of socialist spiritual civilization. Advertisements must not contain false content and must not deceive or mislead consumers in any form. Article 8 The use of text, Chinese pinyin, trademarks, measurement units, etc. in outdoor advertisements must comply with national regulations and be written accurately and accurately. Article 9 Outdoor advertisements shall not be set up under any of the following circumstances:

(1) Using traffic safety settings and traffic signs;

(2) Affecting municipal public services*** The installation, use of traffic safety facilities and traffic signs;

(3) Impeding production or people’s lives, affecting the smooth flow of roads, and damaging the appearance of the city;

(4) State agencies, Construction control zones of cultural relic protection units, monumental buildings, representative modern buildings and scenic spots;

(5) The use of power poles, telecommunication poles, tram poles and street light poles;

(6) Using illegal buildings, dilapidated buildings and other buildings and facilities that may endanger safety;

(7) Using sidewalks, city squares (except commercial streets and pedestrian streets), green belts and other public roads* **Signboard advertising (including company name signs) is set up at the venue;

(8) Tobacco advertising is set up in various waiting rooms, theaters, conference halls, and sports competition venues;

(9) Commercial outdoor advertisements are set up on building exterior walls, podiums, roofs, railings and walls in non-commercial areas;

(10) Areas where outdoor advertisements are prohibited by people's governments at or above the county level . Article 10: Strictly control the installation of road sign advertisements on urban roads. The installation of street sign advertisements on commercial streets or pedestrian streets shall comply with the requirements of urban planning.

In this city, Zhongshan Road, Huanshi Road, Beijing Road, Shangjiu Road, Xiajiu Road, Changdi Road, Nonglinxia Road, Shuqian Road, Huanshi Road, Jiangnan Avenue, Tianhe Road, For outdoor advertisements in key commercial districts such as Hongde Road, neon lights are encouraged.

Article 11 Strictly control the number of outdoor advertisements placed on the roads in the following areas and places:

(1) Guangzhou Railway Station, Guangzhou East Railway Station, and Airport;

(2) Haizhu Plaza, Tianhe Sports Center, Zhujiang New Town;

(3) Dongfeng Road, Jiefang Road, Liuhua Road;

(4) Toll stations, bridges, viaducts, bridge piers, and pedestrian bridges (Except those funded by advertising).

If long-term fixed outdoor advertisements are set up in the above places, they should use neon lights, electronic display screens, computer paintings, etc. Article 12 Outdoor advertising on pedestrian bridges must be in the form of transparent, neon lights, and the occupied area must not exceed the bridge itself. Article 13: Decorative lighting used for commercial outdoor advertising shall be included in the management of outdoor advertising. Article 14 The design, production and installation of outdoor advertising facilities shall comply with corresponding technical and quality standards and meet the following requirements:

(1) The clear distance between billboards and 10 kV high-voltage conductors shall not be less than 1 ．5 meters;

(2) The clear distance between billboards and low-voltage conductors or telephone lines shall not be less than 0.5 meters;

(3) The distance from the outer edge of billboards The facade of the building shall not exceed 1.8 meters;

(4) The distance between the billboard and the ground shall not be lower than 4.5 meters, and if it is placed above a covered sidewalk, the distance from the ground shall not be lower than 2 . 8 meters;

(5) Outdoor advertisements shall not be placed below 4.5 meters above the fire escape in urban streets and within 3.5 meters in width;

(6) Outdoor advertisements The electrical facilities must comply with the provisions of the "Guangzhou Area Electrical Installation Regulations" and the relevant regulations of the power supply department;

(7) Banners, slogans and hangings cannot cross the road; the hanging period shall not exceed 15 sky.