Combining movie IP with city ID, Huayi Brothers (Jinan) Movie Town has attracted much attention

Recently, a behind-the-scenes promotional video of Huayi Brothers (Jinan) Movie Town was leaked, showing the grand retro street architecture, and the painting style that is completely different from modern life has attracted attention. It is reported that preparations for the project are in full swing, and the mystery of crossing the border is being unveiled.

The powerful forces join forces to create the most innovative, multi-dimensional one to create a cross-border realm

Huayi Brothers (Jinan) Movies is located in the University Science and Technology Park area of ????Changqing District, Jinan The town is a blockbuster leisure tourism project that integrates film and television culture, in-depth interactive entertainment and tourism, jointly invested by Huayi Brothers Live Entertainment and Jinan Urban Construction Group.

From the project planning, we can see that Huayi Brothers (Jinan) Movie Town operates a variety of projects. The scenic area includes 5D movies with a strong modern flavor, script killing, escape rooms and other leisure and entertainment categories. Places; provincial and municipal intangible cultural heritage, traditional skills, research exchanges, cultural exhibition halls, intangible cultural heritage cheongsam and other cultural experience projects that highlight cultural background; unique and authentic Jinan flavor, Internet celebrity snacks, local flavor and other flavor catering; more immersive A unique interactive performance that provides visitors with a customized experience in front of and behind the scenes.

The work in the park is gradually progressing, and the mystery of the studio is unveiled

-The decoration project is carried out in an orderly manner

This project is based on the background of the late Qing Dynasty and the early Republic of China. The neighborhood has a total of 50 groups of individual buildings such as train stations, theaters, and palaces, all of which are 1-3 storey antique buildings. Movie-level real scenes and blockbuster-level textures make people full of expectations for the whole "movie town". It is understood that the construction of the park is proceeding in an orderly manner. Among them, some shops in the park have been renovated and the equipment is undergoing system debugging. From a blueprint to stacked buildings, from a wall to a shop interior, Huayi Brothers (Jinan) Movie Town will present the effect of restoring the old streets of the Republic of China.

-The performing arts in the park are steadily advancing

The yearning for the movie world is an everlasting dream in people's hearts. The relevant person in charge of Huayi Brothers (Jinan) Movie Town said that the park's performance projects will rely on the park's existing architectural background, the park streets as the stage, Huayi Film and Television IP as the story background, and five major experience projects to cooperate with real-life performances to truly restore the movie shooting scene. It allows visitors to immerse themselves in it, as if they have traveled back in time to the drama of the early Republic of China, and fully experience the charm brought by film elements. According to reports, after many director group meetings, acting-related matters are in full swing.

-The investment signing momentum is good

The project is located in a convenient location in the prime business district, has unique experience projects, and has advanced planning and cooperation methods, etc., making the project occupy the right time and place. With favorable geographical location and good people, the investment signing and operation momentum is good.

According to the investment promotion department, it has received nearly 300 visiting merchants so far, and many merchants have signed contracts, including experience projects, specialty catering, fashion retail and other industries.

The combination of film IP and city ID creates a landmark landmark for Qilu cultural tourism

Looking forward to the future trend of cultural tourism, "Movie Town" deeply combines city ID and film IP, settling in The land of Qilu is nourished by the culture of Quancheng; at the same time, with its unique "set attribute" characteristics, the in-depth immersive experience will fill the blank area of ??Jinan's cultural tourism products, help the construction of "Cultural Jinan", and add new trendy vitality to Jinan.

Landmarks are the business cards of a city, carrying the city’s planning concepts and cultural customs, and also witnessing the city’s exciting vitality. Huayi Brothers (Jinan) Movie Town uses abundant business formats as a carrier, cleverly collides traditional culture with modern trends, and deeply integrates film elements with urban heritage, creating a new engine for industrial upgrading in Jinan and building a milestone in Qilu cultural tourism. New landmark!

According to the reporter’s understanding, the Jinan Midi Music Festival, which is attracting the city’s attention from April 30 to May 2, will be held soon, and the entrance is located at the Huayi Brothers (Jinan) Movie Town, next to a Line No. 1 University Town subway station. At that time, although the Huayi Brothers (Jinan) Movie Town has not yet opened, you can watch the Jinan Midi Music Festival while viewing the beautiful scenery of the town from a distance, and experience the charm of this town across the border in advance.