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How to write the preface of the corporate culture exhibition hall?
How to write the preface of the corporate culture exhibition hall?
When building a corporate exhibition hall, a professional planning team is usually composed of copy editors and a professional exhibition hall history design company. They first organize the "Corporate Culture Outline", "Picture Catalog", and "Exhibit Catalog" , and then after expert review, the overall planning plan will be determined based on the above content and requirements.
If the overall design is undertaken by a professional exhibition hall and history museum design company, then his first task is to start path design based on the content and requirements of the "Copywriting Outline". The path design of the exhibition hall and history museum is a key link. It is necessary to integrate the parallel relationships among copywriting, commentary, exhibits, and commentators. Only through professional planning and professional design procedures can the designed exhibition hall and history museum achieve the purpose of infecting visitors. Why should companies build corporate culture exhibition halls?
Discuss in detail the importance of corporate exhibition hall design
1. The cultural nature of companies
From the perspective of the history of human science development, Enterprises are also the crystallization of knowledge. From the day an enterprise is born, culture comes into being, because corporate culture is always born with the birth of an enterprise and dies with the demise of an enterprise. It can be said that a corporate history is also a history of corporate culture. Studying corporate culture cannot be separated from corporate history. In terms of corporate culture in a general sense, a company is an organization or group formed by a group of people. This group has its own unique culture from the day it was born. However, the concept of "XX corporate culture" had not yet been given to it at that time.
Enterprises in different periods have different cultures. Taking the older generation of power generation and power supply enterprises as an example, most of the enterprises that were born before the reform and opening up experienced the national planned economy. From the 1950s and 1960s to the late 1980s, corporate culture was mainly controlled by theoretical circles and political and ideological circles, and some companies with executive corporate culture did not have many opportunities to appear on the stage and enthusiasm for participation. The most popular concept at that time was that companies Culture serves political thought. At that time, the corporate culture was of a mandatory nature, such as the power generation company's rules and regulations, planned power volume, safety indicators and other rigid requirements, which the company had to implement without any room for bargaining. All the purposes of an enterprise are purely for production, and even the profits of the enterprise must be subordinated to production.
2. The mutual relationship between corporate exhibition hall and corporate culture
One of the functions of corporate culture is to display the image of the company, and its purpose is to allow customers to have a good perceptual understanding of the company. This is undoubtedly very suitable for product companies to expand product sales. No matter what kind of company, the image in the public mind is very important.
Corporate image is nothing more than three forms of expression: physical expression, including factory appearance, office (production) space, production equipment, environment, corporate logo, etc.; social expression, including The company's workforce, talent lineup, technical strength, economic benefits, work efficiency, management level, etc., the most important of which is employee quality; spiritual manifestations, including corporate beliefs, moral standards, humanistic spirit, etc.
3. The corporate exhibition hall is the need of the times
As a window to convey brand culture, the corporate exhibition hall is the best choice for leadership inspections, new employee concept advocacy, etc.; it is the best choice to display one's own brand An important place for image; the corporate exhibition hall gains the trust of customers by optimizing the corporate image and displaying corporate products in a concentrated manner, allowing customers to understand the corporate culture, products, quality, services, history and other aspects, and can also serve as a place for customers to visit, communicate and negotiate. places that have attracted more and more attention from business leaders.
4. The corporate exhibition hall is one of the effective forms of innovation for enterprises to develop their own corporate culture brand
First of all, the corporate exhibition hall is a carrier to enhance customer communication. The corporate brand needs to be promoted and displayed to communicate with customers. Only by implementing zero-distance contact with customers can the company's new business and new technologies be further applied, deeply rooted in the hearts of the people, and gain a better reputation. Therefore, customers not only need to understand the company's today, but also its yesterday and tomorrow, and the company's exhibition hall has become a good carrier.
Secondly, the corporate exhibition hall has changed the company's original cultural brand promotion model. In the past, when enterprises promoted cultural brand promotion, they mostly used the usual method of integrating with news media (newspapers, television, and the Internet). However, this is not the cultural brand promotion model advocated by modern enterprises.
Enterprises need to continuously innovate and develop cultural brands. Therefore, more and more enterprises have taken a fancy to corporate showrooms, a new communication channel for corporate cultural brands. Nowadays, large enterprises such as Weichai Power and Yuchai Group have established their own corporate exhibition halls. For example, the China Telecom Exhibition Hall is the only large-scale comprehensive exhibition hall open to the public in the field of information and communication industry in my country, and it has a certain degree of representativeness. These exhibition halls are increasingly playing an important role in promoting corporate culture and corporate progress.
Finally, the establishment of corporate exhibition halls requires the help of professional exhibition hall companies. Culture affects enterprises, and brands help enterprises. As a collection of culture and brand, the enterprise exhibition hall is a window for enterprises to promote the continuous deepening of corporate culture construction, and has important significance and role in the future growth of enterprises. An unscientific and unsystematic exhibition hall design will only have a negative impact on the company. Corporate exhibition halls whose importance cannot be ignored can only be designed and constructed by a professional company to achieve the purpose of conveying brand culture. Urgently looking for an exhibition hall design company that can do corporate culture exhibition halls and clean government culture exhibition halls!
Venucia Exhibition is one of the earliest professional companies in China engaged in exhibition space design, especially exhibition halls in the lighting industry. The company established its Guangzhou head office in 2002, and subsequently established branches in Shenzhen and many other places across the country. Since its establishment, Venucia Exhibition-Shenzhen Company has adhered to an international perspective and is dedicated to the design and construction of large corporate exhibition halls, museums, and planning halls as well as the intelligent control of exhibition halls. It has always won the market with the concept of "design creates value". The company's core business has developed from exhibitions to professional large-scale enterprise exhibition hall design, science and technology museums, museums, planning hall design and other large-scale exhibition hall art spaces, and has cultivated an excellent creative design team.
There are branches in Shanghai and Shenzhen. Successful projects include: Midea Group, Tsinghua University, Qinshang Optoelectronics, China Resources Group and many other large enterprises. How to write a presentation document about corporate culture?
Features content that drives progress in profitability and other organizational advancement behaviors.
How much does it generally cost to build a corporate culture exhibition hall?
Fantuo Creative can make reasonable quotations. The leader chose them because they were more professional.
Design fee: 500-800 yuan; construction fee: 1200-1800 yuan;
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The above quotation is the standard price, which is commonly seen in the market. If you are looking for a (luxury) company like the one shown in the first-tier city to do it, the cost quotation will be high. Of course, everything pays attention to every penny. You get what you pay for and a high budget, in exchange for long-term, marketing-oriented, 90% implementation, lifetime maintenance, after-sales guarantee, authoritative and reliable qualifications, and changes to your satisfaction! These tempting conditions, for this exhibition hall design cost Standard traditional design and construction costs are very common at 2,000-3,000 yuan per square meter, 4,000-6,000 yuan per square meter for mid-to-high-end projects, and more than 10,000 yuan for customized projects. Ask, what is the design plan for the corporate culture exhibition hall?
The design plan for the corporate culture exhibition hall needs to be based on the needs of the company. It cannot be made without knowing the needs.
As an important place for companies to display their brand image, corporate exhibition halls have attracted more and more attention from corporate leaders. In particular, some companies that pay attention to brand image often plan a certain space in the office building. , please hire some professional exhibition hall design companies to carry out overall image packaging and display. What principles need to be followed in the construction of corporate culture exhibition halls
The following principles need to be followed in the construction of Huatang Exhibition Industry's corporate culture exhibition halls:
1. Use multimedia and digital technology as display technology, and use the latest film and television animations Technology, combined with unique graphic digital and multimedia technologies, uses various novel technologies to attract visitors and realize the form of exhibition hall in the form of human-computer interaction.
2. A comprehensive display platform that integrates various multimedia exhibition display systems, including digital sand table, ring curtain/arc curtain/dome theater, welcome ground curtain system, interactive bar, interactive mirror and Touch screen and more.
3. Various high-tech technologies have been integrated to make the exhibition hall very connotative and attractive. Through the combined application of video, sound, animation and other media, the meaning of the exhibition display objects can be deeply explored, bringing It gives the audience a high-tech visual impact and enhances the brand value.
How to say the design scheme of enterprise culture exhibition hall in English
The English translation of the design scheme of enterprise culture exhibition hall Design scheme of enterprise culture exhibition hall
Design scheme of enterprise culture exhibition hall
Key vocabulary
Corporate culture;?business culture
Design scheme contrivance;?design plan;?design proposal;?design scheme Which is the best corporate culture exhibition hall planning and design company
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You must find someone like Wycombe Exhibition Design for this. The design of the previous exhibition hall was great, and the customers and leaders liked it very much. I plan to hire them to do it next time I have an exhibition hall.
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