The idea of Hangzhou Wahaha Group Co., Ltd.

Health, Comfort and Beauty —— Wahaha Healthy Children's Wear

Health-in the choice of fabrics, green fabrics are adopted to ensure non-toxic and pollution-free, and at the same time, health elements such as hygroscopicity, breathability, softness and warmth retention are paid attention to, which fully meets the EU eco-textile standards.

Comfort-In the specification design, the specifications that conform to the physical characteristics of oriental children are calculated and formulated by strict three-dimensional integral measuring instrument, and the world-advanced cutting technology and production line are adopted to ensure that every piece of children's clothing is concise and smooth regardless of straight line, curve and cutting, and it is comfortable to wear and truly conforms to ergonomic principles.

Beauty —— In terms of design style, Wahaha has invested heavily to hire Italian, French, Korean and other world-class children's wear designers, which are tailor-made for children in China, integrated with internationally popular colors, styles and tastes, and continuously provided beautiful children's wear for children in China, showing children's naive, lovely and lively nature.

target

Hangzhou Wahaha Children's Wear Co., Ltd. adheres to the purpose of producing "healthy children's wear" for children and takes "health, comfort and beauty" as the product concept. From the design of children's clothing, the selection of fabrics to the production of children's clothing, all aspects strictly abide by the relevant environmental protection requirements of Europe, America and countries, and won the "China Environmental Label Product Certification Certificate" on June 24, 2003, becoming the youngest certified brand in the clothing industry. In May 2006, Wahaha children's wear passed the "CQC Eco-textiles" certification, ensuring that Wahaha children's wear, like Wahaha drinks, has become a favorite and trusted partner of children.

develop

Hangzhou Wahaha Children's Wear Co., Ltd. has an advanced textile testing center and is equipped with world-class SDLATLAS experimental equipment. At the same time, the testing personnel are all professional technicians with good professional testing skills and abilities to ensure that every Wahaha children's wear is healthy.

Wahaha children's wear takes the popular and well-known brands in the domestic children's wear industry as the development direction. In addition to the company's huge design team as the main technical support, it has also established long-term cooperative relations with French, Italian and Korean fashion designers and well-known domestic design institutions. In September 2007, Hangzhou Wahaha Children's Wear Co., Ltd. and Zhejiang Sci-Tech University, a first-class university in Zhejiang Province, established a research and development center integrating children's wear teaching, design and development, and sales management. , creating a precedent for the domestic children's wear industry. These cooperations ensure that Wahaha children's wear is always in the leading trend of children's wear.

Wahaha children's wear adopts franchise mode to develop sales network construction. There are more than 600 children's wear stores (museums) in 30 provinces and cities except Tibet, Taiwan Province, Hongkong and Macau. There are 90 self-operated counters and more than 500 franchise stores in A-level city shopping malls, which are distributed in provincial capitals, prefecture-level cities and economically developed counties. On the basis of stabilizing the existing sales network, Wahaha children's wear will continue to explore the markets of large and medium-sized cities in provincial capitals and developed regions, and set up special counters in large shopping malls.

From September 65438 to May 2007, Hangzhou Wahaha Children's Wear Co., Ltd. and Zhejiang Sci-Tech University, a first-class university in Zhejiang Province, established a research and development center integrating children's wear teaching, design and development, sales management and so on. , creating a precedent for the domestic children's wear industry.

In May 2006, Wahaha Children's Wear passed the "CQC Eco-textiles" certification and became one of the few enterprises in China.

On March 26th, 2006, Wahaha Children's Wear Company held a children's wear model selection contest with the theme of "Sunshine, Joy and Wahaha" in Wahaha Food City. The competition scene was extremely hot, and the number of participants greatly exceeded the organizer's expectations. At the same time, the competition also attracted the attention of many TV channels and news media.

On June 65438+1October 65438+August, 2004, Wahaha Noodle Accessories Testing Center was established. The testing center has domestic advanced equipment, equipped with imported advanced equipment such as martindale abrasion tester, pilling tester, electronic tension machine, pilling tester, ultraviolet spectrophotometer, washing shrinkage tester and soaping fastness tester produced in Britain, the United States and Taiwan Province Province of China. It can meet the testing requirements of domestic standards, AATCC and ISO standards.

On June 28th, 2003, 10, the new Wahaha children's wear garden-style factory building with a total area of 300 mu was completed, and the modern office building was completed. By introducing and using international advanced special sewing equipment and design printing equipment, Wahaha children's wear will meet new challenges and create new miracles with a brand-new look.

June 2003 5438+1October 265438+1October, the largest "2003 Wuhan International Children's Wear Expo" was held in Wuhan Hongshan Gymnasium. More than 40 famous children's wear brands from all over the world gathered in Wuchang. General Manager Zong led a delegation to participate in the exhibition and delivered a speech at the opening ceremony, and held a "Wahaha Children's Wear Press Conference", which was highly praised by the industry.

On June 65438+1October1in 2003, Wahaha held a grand children's carnival in Hangzhou-"Happy Children's Carnival", which was held in the newly opened new West Lake "Hangzhou Garden". On this day, Hangzhou Garden really became a carnival world and a sea of joy for children.

On August 23rd, 2003, a four-month "Colorful Childhood-Wahaha Children's Wear Model Star Trial" was held. The Wahaha Children's Wear Model Star Selection Competition was finally announced. After fierce competition, 30 contestants from all over China 15 provinces and cities won the Best Photo Award, the Best Modeling Award and the Cutest Smile Award respectively. Wu Haiyan, a famous fashion designer, and Jiang Peilin, the first of the top ten models in 200 1 China, participated in the activities as invited judges and spoke highly of them.

On June 24, 2003, Wahaha took the lead in passing the environmental label certification of the secretariat of China Environmental Label Certification Committee in the domestic children's wear industry.

Since June 30th, 2002, we have successively reached cooperation with first-class accessories enterprises at home and abroad: Libaoshi's trademark, YKK's zipper, Guangdong Dongxing's woven label and 3M's "Sigaojie" clothing protective material have successively become Wahaha children's clothing accessories.

On May 20th, 2002, the media meeting of "Colorful Childhood"-the first exhibition of Wahaha healthy children's wear was held in the Great Hall of the People in Beijing. Zong, the general manager of Wahaha Group, gave a speech entitled "Join forces to create the brilliance of children's wear industry" and took the first step to enter the children's wear industry.