How about the coconut Thai brand after sale?

Coconut domestic products are trustworthy! Ten years old brand! Coconut Thai advertising is well done, and the sales strategy makes the merchants earn more. Most supermarkets sell coconut Thai! Coconut production technology makes coconut juice more expensive! Generally speaking, there is not much difference! The gap of a few dollars! Other brands advise not to buy it. Are the essence of home. Last time I bought a bottle and drank it, it fell down! Coconut trees are a little more expensive than coconut palms! Personally, I feel that coconut trees are good!

From July 2065438 to July 2006, in order to resist a large number of counterfeit products in the market, Coconut Tree Coconut Juice made a major decision and changed the brand's classic packaging and advertising. However, the photos of female models with cleavage seen on the homepage of official website Coconut Tree Group, the advertising words next to them: "One glass a day, white and tender and plump", and some online and offline exposure by netizens all make the painting style of this marketing activity a bit "fresh and refined".

As a result, there was a screen-brushing full of "spicy eyes", "too explicit" and "people can't bear to look straight". The industry commented that this incident was a failure of coconut juice marketing and turned a good brand marketing into a brand crisis. On the surface, the brand image of coconut palm juice has indeed declined, but who says this is not another success?

Don't forget to change the original intention of coconut milk packaging and advertising.

In fact, with the image of state banquet drinks and walking billboards, coconut palm juice occupies a dominant position in China. But in recent years, there are more and more manufacturers in the coconut juice industry, and there are many coconut juice beverage enterprises in the Pearl River Delta region alone. In addition to industry leaders, up-and-coming stars such as Special Forces, Coconut Thai and Happy Home have exceeded 100 million yuan, and some brands have shuffled their cards in the low-price competition. According to the data released by Coconut Tree Group, from 20 14 to 20 16, Coconut Tree Group not only failed to maintain growth, but declined.

It is reported that the main reason for the decline of Coconut Tree Group is the lack of product innovation. Over the years, with the brand aura and taste of state banquet drinks, it has occupied market share, and has not invested in research and development and publicity according to market changes and consumption upgrades. In addition, channel dealers have almost no excess profits, and dealers are not motivated.

In recent two years, Coconut Tree Group has realized the crisis and hopes to make some changes to reach young users, such as changing packaging and advertising slogans, but the effect is not good. The packaging and advertisements changed in July last year were not noticed until recently. From this perspective, the marketing plan of Coconut Tree Group is indeed a failure.

However, there is such an amazing turning point in history. Recently, due to the spit of netizens, this incident finally entered the public's field of vision, and coconut palm juice once again spread all over the country. Although the brand image has suffered a certain impact, no one can deny the fiery degree of coconut palm juice on the market now.

Simply put, brand marketing is to deeply reflect the specific image of products to consumers' hearts through some means. Now, the advertisement of "big-breasted woman" and "one cup a day, white and tender" has gone deeper into the hearts of consumers than the walking billboard packaging. Obviously, the purpose of broadening coconut juice has been quietly realized. Who says this is not an alternative success?