Tea marketing activity planning plan

#planning# Introduction In order to ensure that things or work are carried out safely and smoothly, it is often necessary to prepare a specific, detailed, and highly targeted plan in advance. The plan is a written plan, which is the detailed rules, steps, etc. for the implementation of specific actions. . The following is a compiled tea marketing activity planning plan, welcome to read!

1. Tea marketing activity planning plan

1. The purpose of planning this case

China is the hometown of tea and the birthplace of tea culture. The discovery and utilization of tea has a history of four to five thousand years in China, and it has been popular all over the world. Tea has become the most popular, popular and most beneficial green drink for physical and mental health in the world. Tea integrates heaven, earth and people into one, advocating that "tea people all over the world are one family". The purpose of tea online marketing planning is to enable tea products and brands to win in the increasingly fierce market competition. By analyzing the marketing situation of your own tea products, you can plan your own strategic approach based on your own strengths and weaknesses. In the fierce market competition, we will carve out our own space, strive to occupy the market as much as possible, and better promote product sales.

2. Analysis of the Internet Marketing Environment

1. Market Situation

China is the origin of tea and the largest producer and consumer of tea. It has thousands of years of tea drinking. Throughout history, tea has been integrated into people's lives. Drinking tea has become a living habit for most Chinese people. Tea has become an indispensable health drink and spiritual drink in social life. Moreover, with the popularization of people's concept of healthy consumption, tea is being accepted, loved and enjoyed by more and more people. Pursue.

The tea market is highly competitive and has many varieties, but it also has many shortcomings. First, the standard system and health and safety system for tea production are lagging behind; second, there are abundant tea types, large output, and few brands. For example, the public knows that there is Pu'er tea, but they don't know what brands there are. There are many brands in the entire Pu'er tea market, but they are not strong. Therefore, Pu'er tea brands such as Dayi, Xinyi, Laocang and other brands that are relatively popular on the Internet are only relatively popular on the Internet.

The current domestic tea market seems to be calm, but in fact it is undercurrent, and many tea companies are eager to break out of the cocoon. However, the current characteristics of the tea industry, which are numerous, chaotic, and weak, have led to disorderly competition and low-level competition in the entire industry, and consumers lack basis and direction for purchasing. It can be said that the domestic tea industry is "famous tea, no famous tea". Therefore, it is very important to quickly promote our tea brand through online marketing.

2. Product analysis

Pu'er tea brands include: Yunshangpin, Dayi, Xiaguan, Longyuanhao, Mengdai, Iceland Hu, etc. "Yunshangpin" is unique and distinctive. Other brands are not exclusive to us, and consumers can also search for similar products in other stores.

3. Consumer analysis

Pu'er tea can lower blood lipids, blood sugar, and blood pressure; improve eyesight, resolve phlegm and relieve cough; can slim down and remove fat, especially fat accumulation in the lower abdomen; can warm the stomach and protect Stomach.

Different functions also have different consumer groups.

White-collar workers: Drinking Pu'er tea can reduce radiation and relieve physical and mental stress.

Men: Drinking Pu'er tea can sober up the smoke, improve eyesight and soothe the mind.

Women: Drinking Pu'er tea can beautify and slim down, clear fire and detoxify.

Middle-aged and elderly people: Drinking Pu'er tea can reduce the three highs and resist aging.

3. Internet Marketing Strategy

(1) Product Strategy:

We have many products, which are divided into two categories, one is our own products, the other is Categories are products of other merchants. Our products are "top-grade in the cloud", unique and have great potential for development in the future. Every product has a certain life cycle. Consumers will easily get bored if they use a product for a long time. Research and development of new products can retain old customers and attract new customers at the same time.

The products of other merchants include Dayi, Xiaguan, Longyuanhao, Mengdai, Iceland Hu, etc. These products help consumers enter when searching for similar products, increase popularity and sales, and quickly improve our credit rating.

According to the different functions of Pu'er tea and consumer groups, we sell various types of Pu'er tea to meet the needs of different consumers. For example, the target consumer group of daughter tea is white-collar workers; mini Tuocha is for the convenience of office white-collar workers.

Product combination sales: Product combination sales, while subtracting part of the price, can stimulate consumption and drive the sales of other products.

(2) Price strategy:

Consumers have different spending power, so price is of great significance to consumers.

1. Discount pricing: Some products that have been sold for a long time and have a low cost can be priced at a discount in the later period or during holidays to make consumers feel that they have taken a big advantage.

2. Fractional pricing: The price figures are not rounded up, but fractions are retained, which makes consumers feel that prices are low. A product priced at around 100 yuan is priced at 110 yuan. Consumers think it is a product costing more than 100 yuan, so the price is set at 98.

3. Ultra-low price: Choose a suitable tea and set the price at a relatively low price. Consumers can easily find it when searching for the product, and then enter the store, which increases the popularity and also promotes the sales of other products. Sale.

(3) Promotion strategy:

1. Online advertising strategy:

According to different consumer groups, you can advertise on different websites, or you can Advertise on the homepage of the store to attract consumers.

2. Sales promotion strategy:

①Special promotions: For consumers, special promotions can attract more consumers' attention. You can use special promotions during festivals to attract customers to buy at low prices.

②Gift strategy: Many consumers like small discounts, and giving small gifts can easily make them have a good impression of the store. Of course, there can also be other activities such as "buy one, get one free" or "add one yuan to get other products."

③Software strategy: Taobao has many software that can be placed in stores to promote consumption. For example, "Daily Specials" can launch a kind of tea every once in a while. Consumers are easily affected by "special offers". "Group buying" software has a countdown, and many consumers follow the trend. If everyone else buys it, then buy it yourself, especially when the countdown is about to end.

IV. Website promotion

(1) Online advertising strategy:

1. Through train: The products promoted by Taobao through train can be bought on Taobao as long as they want to People can see this kind of baby, which greatly improves the baby's exposure and brings high traffic and sales to the store.

2. Email: Send emails to consumers or groups who often pay attention to the store every once in a while.

3. Store advertising

① Launch product image advertising in the early stage of the planning period.

② Launch promotional advertisements before holidays and major events.

(2) Search engine marketing:

1. Keywords: During the purchase process, consumers generally use search engines, enter the approximate name of the product, and search by category. Set keywords to help consumers find your products.

2. In-site SEO:

① In-site connections: Use the content relevance of each section and the site map to build a large number of in-site connections to increase page views throughout the day.

②Website structure: Use HTML static pages to design the homepage and reduce the use of frames and dynamic elements.

(3) Event marketing strategy:

There are many activities in Taobao services. Try to participate in the activities to increase the exposure of the store. Such as: trial center activities, gold coins, Juhuasuan group buying, etc. Choose activities that are available to attend.

(4) Soft article promotion:

Soft articles are written and published in a planned way from the user's perspective, the industry's perspective, and the media's perspective, so that each soft article is It can be excerpted and published by various websites to achieve the best effect. The soft article should be written so that users can gain something from reading it, and the title should be written to attract the website, so as to achieve the best publicity effect.

5. Budget

1. Recruitment of personnel: 1,000~1,500 yuan.

2 Market research: 800~1,500 yuan.

3 Website optimization: 500~1,200 yuan.

4 Internet publicity: 8,000~15,000 yuan.

5 Miscellaneous expenses: 1500~20xx yuan.

Total: 11,800~19,200 yuan.

2. Tea marketing activity planning plan

1. Foreword

With the rapid development of computer network technology, e-commerce is an important application of network technology It is an indisputable fact that has swept every industry in every corner of the world. The rise of e-commerce has changed the traditional business model of many enterprises and has also given rise to many business models and new enterprises. Its development has become an unstoppable historical trend, and how to increase the number of merchants on the online shopping mall platform has gradually come into people's minds.

At present, the company’s marketing model is mainly based on the original traditional marketing method, that is, finding customers for existing products. And the efficiency is low, and online marketing promotion is a way to make up for this shortcoming. It provides a large platform for buyers and sellers to understand each other, which is conducive to communication between both parties. It improves work efficiency, reduces costs, expands the market, and brings social and economic benefits to enterprises. Compared with traditional marketing, online marketing is international, information-based and paperless, and has become a marketing development trend in various countries. Therefore, we can make full use of online marketing to quickly promote our products and brands.

2. Analysis of the Internet Market Situation

1. Market Situation

China is the origin of tea and the largest producer and consumer of tea. It has thousands of years of tea drinking. Throughout history, tea has been integrated into people's lives. The current domestic tea market seems to be calm, but in fact it is undercurrent, and many tea companies are eager to break out of the cocoon. However, the current characteristics of the tea industry, which are numerous, chaotic, and weak, have led to disorderly competition and low-level competition in the entire industry, and consumers lack basis and direction for purchasing. It can be said that the domestic tea industry is "famous tea, no famous tea". Therefore, it is very important to quickly promote our tea brand through online marketing.

2. Product status

Our company is a large tea sales company, mainly selling authentic Anxi Tieguanyin, directly operated by Anxi Yifu Tea Factory, and has its own high mountain original ecological tea garden. Professionally produces authentic Anxi Tieguanyin, focusing on making authentic Anxi Tieguanyin. Anxi Tieguanyin belongs to the oolong tea category and is a representative of the oolong tea category, one of the top ten famous teas in China. Between green tea and black tea, it is a semi-fermented tea. Tieguanyin has a unique "Guanyin charm", fragrant and elegant, "the fragrance of the seven brews is lingering, the moon dew in the stream is full of joy and the waves in the mountains". In addition to the general health care functions of tea, it also has anti-aging, anti-cancer, anti-arteriosclerosis, prevention and treatment of diabetes, weight loss and bodybuilding, prevention and treatment of dental caries, clearing heat and reducing fire, and sobering up smoke.

3. Policy support

In recent years, governments at all levels have attached great importance to the tea industry, increased investment in the tea industry, and through technological innovation, structural adjustment, and vigorous efforts Measures such as expanding domestic and foreign markets have promoted the development of my country's tea industry. With the support of policies and funds such as western development, poverty alleviation policies, and returning farmland to forests, a considerable number of new tea gardens have been developed in all major tea-producing provinces. Promoted by the good economic benefits of tea, tea farmers are increasingly motivated to produce. They have also stepped up efforts to transform old tea gardens and eliminated some tea gardens with low production benefits. The area of ??tea gardens in my country increased from 1.089 million hectares in 20xx to 1.3 million hectares in 20xx, an increase of 19.4%. In recent years, the newly developed tea gardens are basically constructed in accordance with standardized requirements, with high production capacity and heavy investment in tea gardens, which has enabled my country's tea production to maintain a rapid growth.

4. Competition situation

Judging from the current main business route of Yifu Tea Industry, it is in line with the current demand for online tea by most online shopping consumer groups.

Because Tieguanyin has a certain reputation, although it is not as good as Dahongpao, it is suitable for more consumers, and the price is relatively affordable. But there are also a lot of competitors, and price competition is very fierce. Unless you are local, you can get a more favorable purchase price than other places, lower the selling price, and make profits based on quantity. (It just so happens that Yifu Tea belongs to Quanzhou and is relatively close to Anxi)

3. Online market segmentation and target market positioning

1. Consumer analysis

A. Judging from the recently sold products, the most popular teas in this store are mainly priced below 300 yuan, with few above 400 yuan. They are well received, so I think the store can be more diversified. Some of the variety and high quality of tea in this price range. The quality and price of tea are the two main concerns of consumers, so we should focus on these two aspects to make good tea. This will help increase the business of the online store.

B. Judging from the products sold, some tea leaves are used as gifts. Therefore, the packaging of tea is also very important, and stores can start from this aspect. The tea packaging design has an advertising effect and is beautiful and elegant, highlighting the quality of the product and being suitable as a gift. You can also do some work on the logo so that consumers will be impressed at first glance and at the same time highlight the characteristics of the product.

C. Since people of different ages have different tea-tasting habits and ways, the tea leaves they need may be different, so different teas can be produced according to different age groups to meet the needs of consumers. , and also give them more choices.

D. Tea is always inseparable from tea sets. The store can join forces with some popular online stores selling tea sets to form a group. For example, you can link to a tea set store with good reviews through friendly links. In this way, while promoting to others, the other party may also promote each other in return. This has the effect of mutual advertising, which is beneficial to the publicity and sales of the store, forming a network. Complete service.

E. The teas displayed on the homepage should be hot-selling teas as much as possible, which is more conducive to attracting consumers. Of course, we can also put some new products on the shelves for a period of time, which will help increase the number of views of the store and attract consumers' attention.

F. Wangwang is often online, making it easier for buyers to contact you.

2. Competitor analysis

Tea is one of the three major beverages in the world, and China is the world's largest tea producer and second largest tea exporter. From a domestic perspective, drinking tea has become a living habit for most Chinese people. Tea has become an indispensable health drink and spiritual drink in social life. Moreover, with the popularization of people's concept of healthy consumption, tea is becoming more and more popular. Many people accept, love and pursue it. From the perspective of international demand, China's tea exports have maintained a steady growth trend. Therefore, more and more people are selling tea in online stores. In turn, competition among industries is becoming increasingly fierce. In the face of competition, how to survive and not be eliminated by your online store requires a lot of skills. As a tea online store, only by understanding the differences between peers, the advantages of competitors, taking the best and discarding the dross, and seeing the shortcomings of your own online store operation, can you have the advantage and capital to compete. rather than being eliminated.

3. Market positioning

Tea is an inheritance of food culture in China. Especially in Fujian, tea is indispensable whether at home or at work. There are many varieties of tea, and the price varies greatly depending on many factors such as the place of origin, season, and time of tea picking. "Yifu Tea Industry" has positioned its main market at the middle and lower class consumers based on various factors. Yifu Tea sells Tieguanyin, which can satisfy the consumption outlook of the middle and lower class consumers.

IV. Internet Marketing Strategy

1. Email Promotion

Email is one of the most effective online marketing methods. It is divided into two types: advertising emails and electronic magazines.

The former obtains the first attention by widely publishing email information; the latter obtains regular and targeted publicity effects through user permission, achieving twice the result with half the effort; it sends email newsletters (E-mailNewsletter) to website registrants every week. The newsletter provides industry news and tips and links back to the company website. An e-magazine is produced every month and sent to members' e-mails for free. At the same time, various e-magazine websites are opened for free for netizens to download and read. Remember, the quality of the content of your e-magazine is key, otherwise it will be treated as spam. E-book promotion: Organize relevant documents, produce e-books on website-related topics, and then reasonably integrate promotional advertisements into the e-books. Then put the e-book on thousands of download websites for free download by a large number of targeted audiences.

2. Search engine additions

Statistics show that more than 50% of spontaneous visits come from search engines; effective search engine additions are one of the necessary means for attention promotion; When adding search engines, you should not only pay attention to the wording and choose a good engine, but also pay attention to regularly tracking the results of adding, and make reasonable corrections or additions; to Google, Yahoo, MSN, Sohu, Sina, Baidu and other well-known search engines and The directory website submits the website, and the website can appear in the search results list through the submitted keywords. These inclusions often take some time.

3. Internet alliance strategy

First, realize the exchange of similar websites, establish alliances, and follow my lead; secondly, establish the same type (interaction) of websites in the same industry (cultural industry) (community) website alliance to promote each other and promote each other; join the Forum Alliance, Internet Picking Alliance, Picture Picking Alliance. Special recommendations include Qihoo Forum Alliance, Chinese BBS Forum Alliance, No. 5 Picture Excerpt, Netzhich China, Tianxia Netzhich China, etc. According to relevant data, each website can bring an average of 100-1000 traffic per day, among which The Qihoo Forum Alliance has the most traffic.

4. Join the Friendly Link Alliance

One of the benefits of joining the Friendly Link Alliance is that it can not only increase the exposure of the website on the Internet, but also increase the number of backlinks and PR value of the website. Also, by registering for the Friendly Links Alliance, I left the website information and generated a self-service friendly link system for myself, so that others can add my friendly links without notifying me, making the friendly links easier. .

5. Soft article promotion

Soft articles are written and published in a planned way from the user's perspective, the industry's perspective, and the media's perspective, so that each soft article can be It is excerpted and published by various websites to achieve the best effect. The soft article should be written so that users can gain something from reading it, and the title should be written to attract the website itself, so as to achieve the best publicity effect.

6. Word-of-mouth promotion

Through free services or planned new carriers, we can encourage users to help us carry out word-of-mouth promotion according to the usual routines of word-of-mouth promotion.

3. Tea marketing activity planning plan

Activity goals

Tea is both traditional and fashionable. It has a long history in our country. Learning tea art In recent years, it has become a casual fashion among urban people.

During the event, guests learned about the history of tea culture and the development of tea culture in Shanghai. Through on-site tea art demonstrations, interactive Q&A and other activities, guests could experience the vastness of Chinese tea culture and learn about it with the help of tea art and tea culture. Cultivate your sentiments, rest your body and mind, and leave the bustling city for a while. While enriching yourself, you can also enjoy the enjoyment and satisfaction of a high-quality life.

Activity content

1. Understand the long-standing Chinese tea culture {10 minutes}

2. The development status of tea culture in Shanghai and surrounding areas {10 minutes}

3. Tea and life, scientific tea drinking (health preservation) {20 minutes}

4. Live demonstration of tea art (Anxi Tieguanyin Kungfu Tea Art) {25 minutes}

5. On-site tea tasting (interactive session) {10 minutes}

6. Tea etiquette for family hospitality {15 minutes}

Make friends over tea and build relationships over tea . The art of tea is not only the accumulation of the essence of Chinese civilization for thousands of years, but also one of the indispensable elements in modern life that embodies taste and style and nourishes social life.

Activity preparation

Equipment: desktop, multi-function socket, laptop, microphone, bucket.

4. Tea marketing activity planning plan

Foreword

Liu Zhenliang in the Tang Dynasty described the benefits of drinking tea as the "Ten Virtues": using tea to disperse depression, Tea is used to drive away sleepiness, tea is used to nourish qi, tea is used to eliminate disease qi, tea is used to benefit benevolence, tea is used to show respect, tea is used to taste, tea is used to practice the Tao, and tea is used to refine the mind.

1. Purpose of the event

To provide a platform for more people to know and understand tea, and to bring tea lovers closer to tea. Really integrate tea into our lives, studies and life journeys. We taste life from tea, understand principles from tea, and get behavioral norms from tea. At the same time, everyone can speak freely in the association, make close friends, improve their own cultural accomplishment, and become an elegant, refined, enthusiastic, and approachable tea person. In this activity, we will show everyone the unique charm of tea and let students stroll through the refreshing trails of tea culture.

2. Activity theme

“ Make Friends with Tea"

3. Organizational Structure

Sponsor: Tea Club Instructor: XXX

4. Activities Objects

Activities Objects : All students of Hebei XX University

5. Activity Arrangement

Activity location: A small square

Activity time: late spring and early summer (to be determined)

VI. Preparation for the event

1. Arrangement of items: some tea leaves, eight tables, ten chairs, six thermos bottles, three sets of disposable cups, several power strips, two napkins A bag, a tablecloth, a pair of speakers, two wireless microphones, a camera, and four sun awnings.

2. Prepare a series of written documents about tea, such as: tea knowledge, tea culture, tea art, tea ceremony, etc.

3. Site approval.

4. Personnel arrangement: two hosts, four etiquette people, four people maintaining order in the venue, two sound management personnel, two property management personnel, and several staff members.

5. Clothing: Host clothing (bring by yourself), ceremonial clothing - cheongsam, tea art performers' clothing, and all other personnel should wear formal attire (bring by themselves) and wear work ID cards.

7. Activity process

Early preparation:

1. Publicity:

a. Place it at the door of a meal three days before the event One large and one small display board was used to promote the event.

b. Post promotional posters on the bulletin boards of each dormitory building the day before the event.

2. Personnel training:

a. In the early stage of the event, the teacher will provide intensive training to the performers.

b. Determine the hosting staff and etiquette one week in advance and conduct training.

3. Venue layout:

A. Four tables in the east of the square, two tables in the north and south directions, venue diagram

B. Sound layout

C. The layout of the home court

D. The overall layout

Event site:

Opening

1. 10 minutes before the start of the event, the host, etiquette and other staff will be in place

2. 5 minutes before the start of the competition, the staff will use the speaker to notify everyone that the event is about to start

3. The host will arrive introduce the significance of this event and announce the start of the event

4. The program is divided into two sessions in the morning and afternoon

Program

1. A simple performance by the teahouse performers Introduce various common teas and their effects

Tea sample display: We will show various types of tea to students, and students from our association will tell you about the origin, quality, and quality of the tea. Taste, etc.

Analysis: Tea contains more than 300 chemical components, such as proteins, fats, amino acids, carbohydrates, vitamins, tea polyphenols, tea elements, aromatic oils, lipopolysaccharides, etc., which are indispensable to the human body. Lack of important nutrients and medicinal substances with different effects. Some of the ingredients in the middle are actually a large category. For example, tea polyphenols include more than 30 kinds of phenolic substances; vitamins can be divided into more than 10 kinds of ingredients such as vitamins and inositol. As for the role of tea in preventing and curing diseases, there are many records in ancient Chinese books, and it is also recognized by the medical circles at home and abroad. For example, tea has varying degrees of efficacy in preventing and treating dysentery, gastroenteritis, nephritis, hepatitis, diabetes, hypertension, arteriosclerosis, coronary heart disease, cancer, leukopenia, radiation damage, etc. For example, tea, especially green tea, has anti-cancer effects. According to a survey in Shizuoka Prefecture, Japan, it was found that the incidence and mortality of cancer in tea areas, especially green tea production areas, are significantly lower than in other places. It is now basically clear that the anti-cancer component in tea is mainly catechin; this component contains about 15%-20% in green tea. In addition, the vitamins C and E contained in tea also have certain anti-cancer auxiliary effects. Perhaps it is because of this that tea has various praises abroad such as "safe drink", "health drink", "healthy and longevity drink".

2. The teahouse performers will briefly introduce the characteristics of the purple clay teapot

For example: (1) Purple clay is a porous material with a double pore structure, with fine pores and high density. . Brewing tea in a purple clay pot will not lose its original flavor, and the fragrance will not be scattered, so you can get the true aroma and taste of the tea.

(2) The purple clay teapot has good air permeability, and the tea made using it will not change easily and will not go rancid over time in the summer. If it is left unused for a long time, there will be no residual gas. As long as it is filled with boiling water before use, pour it out immediately, and then rinse it in cold water, the vitality will be restored and the tea will still have its original flavor.

(3) The purple clay teapot can absorb tea juice, and the inner wall of the teapot is not brushed, making tea without any peculiar smell. When a purple clay teapot is used for a long time, "tea rust" accumulates on the wall of the teapot. As a result, when boiling water is poured into the empty teapot, the fragrance of tea will be diffused. This is related to the fact that the texture of the purple clay teapot has a certain porosity, which is a unique quality of the purple clay teapot.

(4) The purple sand pot has good performance in sudden changes in cold and heat. In the cold winter months, when boiling water is poured into the pot, it will never burst due to sudden changes in temperature. At the same time, the sand conducts heat slowly, so it won’t burn when you hold it after making tea. It can also be cooked and heated over a slow fire without cracking due to fire.

(5) The longer the purple sand is used, the more radiant and radiant the color of the pot will be, and the charm will be gentle and elegant. When a purple clay teapot is used for a long time, the body of the purple clay teapot will become more lustrous and lovely as it is stroked and wiped.

Since the purple clay teapot flourished in the middle of the Ming Dynasty, after continuous improvement, it has finally become an elegant and popular tea set for drinking tea.

3. The teahouse performers will briefly introduce the characteristics and usage of various tea sets present

The six-piece tea ceremony set includes a pot drain, a teaspoon, a tea clip, a tea dial, and a tea set. There are six components, the needle and the tea cylinder. Each component has its own purpose, but they can be harmoniously integrated. They are placed together in the tea cylinder and do not take up any space.

In the tea ceremony performance, each component can fully display itself, making the whole process flow smoothly and smoothly.

4. Introduce tea, teapots, and tea sets. After people have a certain understanding of the tea ceremony, the teahouse performers will give a systematic tea art performance

End of opening

1. After the tea performance, the personnel and utensils retreated to the main venue and settled down, and the teapots and tea sets were available for everyone to enjoy

2. After the tea performance, the performers retreated to the north of the venue to think about the event. Provide services to students who want to taste tea

3. Tea-related cultural promotions are placed in the south of the venue, and staff will answer questions on the spot and answer questions from the audience

4. The host will announce the performance announcement A paragraph, please participate in the activity

Six. Budget

Overview

Seven. Precautions

1. Do each Personnel should pay attention to the protection of tea sets to avoid unnecessary damage;

2. All members should unite and help each other to prevent unpleasant incidents among internal members;

3. Each member The team should conscientiously complete their tasks and report any accidents to the person in charge;

4. The remaining tea leaves can be used for future development of the association;

5. After the event, the venue should be Clean up;

6. Check whether the items are damaged or missing, and report to the teacher in time if any. Note: The right to interpret this event belongs to the tea house!

5. Tea marketing activity planning plan

Foreword

The golden breeze brings refreshment, the jade dew blesses, and the night of the Mid-Autumn Festival also welcomes Ruifuxiang in Huzhou On the third anniversary of Tea Hao, in order to thank friends and tea lovers for their support of Tea Hao, Ruifuxiang Tea Hao held a third anniversary gratitude tea party, the Mid-Autumn Festival Party, at a theme park in Huzhou.

1. Theme of the event

Tonight is the month of lovesickness, a happy family - 20XX Mid-Autumn Festival Outdoor Tea Party

2. Time and place of the event

Time: September 28, 20XX (tentative)

Location: Huzhou Renhuangshan Park Grassland (the specific location is to be determined)

3. Participants

Organizing staff (Ruifuxiang clerk): Xiaojin, Xiaoping, Xiaoxiang, Zhang Wei, Xiaowei

Special guests:

Teacher Dacha, xxx, xxx fellow guests: Jiaxing xxx, xxx

Customer representative:

Hanfu performance team: xxxxxx Tea banquet arrangement team: xxxxxx Guest team: xxxxxx

About 20 people

IV. Implementation of the activity process

(Responsible person for supervision and implementation: xxx Contact information: XXX)

V. Organizational division of labor

(1) Secretary group

(2) Conference Affairs Group