How is myth created? Leica culture viewed from Leica paraxial camera

For hundreds of years, Germans have established a high-quality image of German precision instruments in the public mind with their rigorous and refined spirit. Too many world-famous brands originated in Germany, and each brand is a legend. In the photography industry, the most legendary brand is undoubtedly from Germany, which is one of the legends we are going to tell today-Leica.

The word Leica is not entirely a camera brand now. After nearly a hundred years of history and two world wars, from the originator of the 35mm camera to the myth that still stands today, the meaning of Leica is more and more profound, which interprets history, Leica culture and a spirit.

Over the years, this red Leica logo has become the highest ideal that many photographers dream of, and people have given it too much praise. It is not only a symbol of quality, but also a symbol of identity. There are countless touching stories about Leica. Some people even say that as long as you have a Leica, you can do anything.

Although in this digital age, the main position of camera manufacturers has already shifted from Germany to Japan, in this era of frequent machine upgrading, people are keen to discuss who released what new machine. And a new camera is often listed for a year or two, not far from being eliminated. Therefore, there is a drama "You can sing, I will go on stage", but on the other hand, a group of paranoid fanatics are trying their best to find those old Leica cameras.

Not long ago, a friend found a second-hand M6. Although the color is a little old, everything is normal. In Leica cameras, as long as it is well protected, this machine that has gone through 50 or 60 years or even 70 or 80 years can still be used normally. How many electronic cameras can do it now? This is the difference between famous books and fast food. This is one of the reasons why people are fascinated by Leica. Until now, Leica still fascinates many people. The Leica camera with a long history has not been eliminated by the times, but it is precious because of the passage of time.

Let's review the development of this legendary brand with a history of more than 80 years through the first cultural exhibition held by Chinese-American teacher Ye in China. I feel the original intention of Mr. Ye to hold the exhibition-what can we find from China, a developing country that is processing raw materials, exporting labor services, establishing joint ventures and lacking international independent intellectual property products? Seeing our own present situation from here, we should start to reflect on what we really need to try to "go global" and "connect with the world". Yes, what we need is this spirit of hard work and improvement, and what we need is self-discipline of Excellence and perfection.