The impact of vivo mobile phone advertising slogans on consumers

In the past few years, the war between domestic mobile phones has become more and more intense. Go back a few years. At that time, Apple and Samsung basically dominated the domestic mobile phone market. Looking back now, The domestic mobile phone market is basically a competition between domestic mobile phone manufacturers, and these brands are represented by the two major mobile phone brands OPPO and vivo. At the beginning, more people were more familiar with Oppo mobile phones, and then After spending heavily and working hard on advertising and marketing, VIVO is now catching up with OPPO as a dark horse, and facts have proved that so many advertisements have indeed brought good results. Vivo successfully squeezed into the top five in the domestic market last year, except for advertising of traffic, as well as the role of its powerful offline channels. Let’s explain in detail the reasons behind the success of VIVO advertising and marketing.

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Advertising slogan

Advertising slogan is very important for the success of an advertisement. When it comes to the advertising slogan of Oppo mobile phones, most people can blurt it out now, because the advertising slogan "Charge for 5 minutes, talk for two hours" is indeed a great effort, so that it left a deep impression on the audience. Vivo, which came from behind, has also made new attempts and choices in advertising slogans in advertising and marketing. The hit series X series products have made advertising slogans such as "fast enough to be happy" and "illuminate your beauty" deeply rooted in the hearts of the people. Such advertising slogans are as brainwashing as "charge in five minutes and talk for two hours". Mobile phones with RAM and front-facing flash are immediately reminiscent of vivo phones.

The new generation of popular celebrity spokespersons

The previous spokesperson for the X7 series was the popular Korean actor Song Joong-ki. Vivo defined Song Joong-ki as a "photography spokesperson", relying on Song Joong-ki's personal image and Influence, vividly convey the product features of vivo X7, and in the process of interacting with young people, the concept of "soft light selfie" is thoroughly understood. The spokesperson of the X9 series invited Taiwanese actor Peng Yuyan to speak for him. Vivo’s report mentioned that due to Peng Yuyan’s influence, the crowd is concentrated in domestic first- and second-tier cities between the ages of 20 and 39, a group of young people who pursue individuality. Vivo hopes to communicate deeply with the target group and deepen brand interaction with them. At the same time, Peng Yuyan is also a selfie enthusiast. He takes selfies wherever he goes. During the filming of the drama, he even took selfies with the crew members. Therefore, vivo can not only use its inspirational image to convey the content that the brand wants to communicate with consumers, but also enable consumers to have a deeper and more accurate understanding of vivo.

Find the right platform

During the Rio Olympics last year, vivo cooperated with Tencent. As the lively updated event videos were opened by the audience, the brand logo of vivo 7 and The brand slogan "16 million soft light selfies capture wonderful moments" continues to catch the audience's attention. With flying advertising alone, vivo 7 has achieved an astonishing 10 billion impressions on Tencent’s platform. On the eve of the entry of the popular contestant "Little Fresh Meat" Ning Zetao, the vivo X7H5 advertisement featuring him went viral in the circle of friends.