What is the theme of the series of micro-movies "Sweet and Bitter"?

The theme of the series of micro-movies "Sweet and Bitter" has mainly changed from "love" to "inspirational", and Yida has been seriously lost.

Yida Company, which tasted the sweetness in the micro-film advertisement, decided to invest in making this "sweet and sour" micro-film advertisement. Since Sweet and Sour 1 made a final comment on the love story between Kwai Lun Mei and Eddie Peng Yuyan Yuyan, the latest micro-film advertisement has turned from "love" to "inspirational", with Bai Baihe and Guo Xiaodong replacing Peng as the leading role, telling the story of the encounter between family chef Bai Baihe and chef Guo Xiaodong and the "sweet and sour" process of learning cooking from Guo Xiaodong.

However, from "love" to "inspiration", Yida has been seriously "lost", mainly in the following points:

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"Sweet and sour 1" and "Sweet and sour 1" vividly interpret the "sweet and sour" of love, and it is difficult to make a greater breakthrough in "love" when making a micro-movie, which is also the fundamental reason why "Sweet and sour 1" launched the "inspirational" theme. In fact, both love themes and inspirational themes are very suitable for Yida's target audience. Yida's target audience is mostly young consumers, and love and inspiration should be topics of interest to them. However, Sweet and Bitter River unexpectedly "harvested" a wave of bad reviews.

Aside from the specific reasons for netizens' bad reviews of "Sweet and Sour", the author thinks that "Sweet and Sour Sichuan" was launched too early only from the timing of broadcasting. Yida Company is anxious to launch "Gan Kuchuan", which may have two considerations. First of all, it hopes to continue Yida's high attention rate on the Internet and maintain a high visibility and participation; Second, I hope to strike while the iron is hot, and launch Yida new products through "sweet and sour" and "sweet and sour 1" to maintain continuous communication with target consumer groups. However, the original intention of "leveraging strength" did not bring good reputation. "Sweet and sour" and "sweet and sour 1" are not ordinary advertisements, but a series of micro-film advertisements that have caused great repercussions on the Internet, and their lasting influence is much longer than ordinary video advertisements.