Write two slogans for the Winter Olympics

On December 13, the 4th Jilin Snow Expo and the 23rd Changchun Ice and Snow Festival officially opened. If there is any difference between this Snow Expo and the past, or what is the biggest highlight of this Snow Expo, it is undoubtedly the first time that this Snow Expo has introduced elements from the Beijing Winter Olympics.

At this Snow Expo, a special Winter Olympics theme pavilion was set up. The Beijing Winter Olympics Organizing Committee and Winter Olympics-related companies made a grand appearance to convey the Olympic spirit and promote Winter Olympics culture.

At the Winter Olympics licensed product booth, collectors can realize their wish to purchase Beijing Winter Olympics souvenirs on the spot. The exhibition has just begun and the place is already crowded with visitors.

The Beijing Winter Olympics mascot "Bing Dundun" and the Winter Paralympics mascot "Xue Rongrong" also appeared at the Snow Expo to meet the audience. Even at the opening ceremony of this Snow Expo, a scene in which Xue Rongrong invited Bing Dundun to visit his hometown Jilin was specially performed.

At the same time, at the opening ceremony of this Snow Expo, the "Awarding Ceremony of the China Ice and Snow Economic Research Center of the National Institute of Economic Research" was held. Zhang Zhijun, Vice Governor of Jilin Province, and Hou Yunchun, former deputy director of the Development Research Center of the State Council, awarded the plaque to the "China Ice and Snow Economy Research Center of the National Research Institute of Economics"; Wang Hui, President of the National Research Institute of Economics, and Yang Andi, Director of the Jilin Provincial Department of Culture and Tourism Take the cards. Next, the two parties will establish the "China Ice and Snow Economy Research Center of the National Institute of Economic Research", launch an annual report on the development of China's ice and snow economy and research on the "Ice and Snow Silk Road" topic, and organize and prepare for a series of international forums on the Ice and Snow Silk Road. Related research work.

Although the 4th Snow Expo has just begun, it has already given people the impression that the Snow Expo is "very Winter Olympics". "Winter Olympics in Beijing, experience in Jilin" is not just a slogan, it has already fallen into place. The real feeling of being “where you are”.

The Snow Expo is very "Winter Olympics", Jilin and Beijing are connected by the word "snow" this time

"Winter Olympics in Beijing·Experience in Jilin" This is the event The theme of the Snow Expo, "Winter Olympic Elements" will be injected into this Snow Expo in all aspects, which has also become the biggest attraction and highlight of this Snow Expo.

The specially designed Winter Olympics-themed exhibition hall of this Snow Expo is located in Hall 2. Bingdundun, Xuerongrong, Olympic Health Hall... Hall 2 is full of "Winter Olympics elements" ". Hall 2 covers an area of ??3,400 square meters. In addition to the 2022 Beijing Winter Olympics and Beijing Winter Paralympics exhibition areas, the 2022 Beijing Winter Olympics licensed merchandise retail store is also officially open. In addition, Winter Olympics-related companies such as China Unicom, Bank of China, Arowana, Yili, Tsingtao Brewery and other companies will all participate in the exhibition.

According to China Jilin Network’s understanding, in the future, leaders of the Beijing Winter Olympics Organizing Committee will lead a delegation to participate in the conference to fully launch interactive cooperation between the Beijing Winter Olympics and Jilin Province to satisfy the majority of consumers and collectors. Consumer demand for Beijing Winter Olympics souvenirs.

As we all know, the designer of Xuerongrong, the mascot of the Beijing Winter Paralympics, is from Jilin University of the Arts. At this Snow Expo, Xuerong Rong’s return home has also become a hot topic. At the opening ceremony, the cartoon "Xue Rongrong brings Bing Dundun to his hometown as a guest" greatly affected the audience. In the Winter Olympics Theme Pavilion, many visitors are learning about the origin of Xuerongrong in detail, and taking photos with Xuerongrong and Bingdundun is an indispensable "part".

Beijing and Jilin are thousands of miles apart, but they have a common topic, and that is "snow". Through the Beijing Winter Olympics, more people will learn about ice and snow; through the beauty of Jilin’s ice and snow, we can better promote the Beijing Winter Olympics. The word "snow" builds a bridge between Beijing and Jilin.