Share several examples of IKEA advertising and marketing activities.

"IKEA", I don't know what your impression of this brand is.

As a person who attracts jade, the following are some key words that the elderly think of when they think of IKEA.

Unconsciously wrote so much content, it also shows that the old school still likes the brand "IKEA". Indeed, the old school likes the tonality of IKEA, especially the taste of IKEA advertising and the level of marketing planning. Here are some examples.

The first is the recently launched marketing campaign about "Time Retail Store".

IKEA launched a "Time Retail Store" page in official website, China, claiming that "here, you can buy it at any time". In the "time retail store", as long as the user moves the mouse to the product picture, the page will show how much time this single item represents.

Then, recommend an advertisement for IKEA's "Smart Lights". As a home furnishing company, IKEA attaches great importance to the close combination of information technology and home life. In the early years, IKEA had an integrated living room audio-visual solution; Then there is IKEA's wireless charging products; This time, IKEA introduced smart lights. This is its video advertisement.

This is another marketing plan of IKEA: "IKEA has built a 25㎡ dilapidated model house". At the end of 20 16, IKEA Norway launched another 25㎡ model room. This model room is completely different from the warm style of traditional IKEA. The interior of the model house looks very simple. The wall is not painted, and the blank house blocks are directly exposed. At first glance, there is hardly any furniture at home. Only the odds and ends of basic daily necessities are placed in the dark corner.

Why should IKEA make such a model house? It turns out that this is a model house built by IKEA and the Norwegian Red Cross. They copied a resident's house from a war-torn area in Syria. Through such actions, IKEA and the Norwegian Red Cross let everyone feel the life of people in the war and do their best to help those who suffered in the war.

In addition to making more people pay attention to and help those who suffered in the war through the above methods, IKEA actually launched a cheap "housing difficulty" solution.

IKEA Refugee Housing was first launched in 20 13, aiming at providing better and more convenient housing for millions of displaced children and families. An IKEA difficult room is about 17.5 square meters, with four windows and one door, which can accommodate five people and is suitable for a family to live together. Like IKEA's home style, this difficult house can be quickly and conveniently installed and dismantled, and it is easy to carry. The walls are made of heat insulation materials, and the solar panels hidden on the roof are responsible for storing energy and supplying power to the electrical appliances in the room. The cost of IKEA's difficult housing is about 750 euros (about 5800 RMB). Now this difficult house has been tried in Ethiopia and Iraq.