Do you think emergency broadcasts play a big role in the epidemic?

During the epidemic, loudspeakers and sound columns across the country formed a communication network covering thousands of households, giving full play to the advantages of aerial propaganda, sounding on time every day, using straightforward, simple, down-to-earth, and even playful words This method broadcasts the latest epidemic prevention and control information, conveys epidemic prevention and control knowledge, stabilizes social order, and builds lines of defense for epidemic prevention and control at the grassroots level.

1. Emergency broadcast loudspeakers weave a dense grassroots epidemic prevention and control network

Emergency broadcasting has the characteristics of wide coverage, normalization, and age-appropriateness. It plays an important role in grassroots epidemic prevention and control work. play an important role.

First, it can respond quickly to sudden epidemics and improve the efficiency of grassroots epidemic prevention and control. When an epidemic broke out, various regions took advantage of the advantages of emergency broadcasting, such as efficient transmission, timely interruption, and convenient listening, to open up the "last mile" of epidemic prevention and control publicity.

At 21:00 on July 31, 2021, the Jiangning District Integrated Media Center Smart Media Network Operation and Maintenance Scheduling Center received a request from the area administrator to broadcast the "Notice on Nucleic Acid Testing for Chunhua Street Residents." Five minutes later, the emergency broadcast platform immediately took action. 572 emergency broadcast terminals in Chunhua Subdistrict rang simultaneously, broadcasting relevant notices, and organized 430,000 residents in 30 communities in the subdistrict to carry out nucleic acid testing in an orderly manner. This is also the 36th rapid response action taken by the district's emergency broadcast platform within 10 days of launching the epidemic prevention and control operation mechanism. These emergency responses have greatly reduced the work difficulty and pressure of grassroots medical staff and epidemic prevention and control staff.

Second, emergency broadcasts promote normalization and localization of epidemic prevention and control. Since the outbreak of the epidemic, emergency broadcasting systems have been established in various places to carry out publicity on epidemic prevention and control in the morning, noon and evening, disseminate epidemic prevention and control knowledge, and guide the masses to scientific prevention and treatment, so that it can be heard in every village, known to every household, and everyone is aware of it, helping grassroots party committees , the government effectively unites the people, gathers strength, and fights the epidemic. Through this kind of publicity, information is conveyed, rumors are curbed, confidence is boosted, stability is maintained, and the battle of annihilation is helped to win the battle against the epidemic. The public service function of the multi-level emergency broadcast platform is fully utilized.

Third, emergency broadcasts have filled the gap in emerging media in terms of epidemic propaganda and elderly-friendly services. Many community residents and rural farmers generally believe that the loudspeakers and sound columns at the door of their homes can promptly convey information to people who are not familiar with the Internet and those who are unfamiliar with the Internet. Mobile Internet services have achieved full coverage of epidemic prevention and control services for the elderly.

2. Epidemic prevention and control publicity should be understood by the public

Emergency broadcasts in various places have worked hard to make epidemic publicity accessible to the ears and brains, and produced a series of videos that can be understood and understood by the people. Propaganda content that is understandable. First, multilingual broadcasting is widely implemented in ethnic minority areas. The Inner Mongolia Autonomous Region uses Mongolian and Chinese bilinguals to repeatedly broadcast and strengthen publicity in areas with poor network signals, especially in pastoral areas. Guangxi Zhuang Autonomous Region promotes broadcasting in multiple languages ??such as Chinese and Zhuang. Dialects are used in more places, which are more understandable and down-to-earth, conveying the confidence that "the party and the country are our strong backing in the face of the epidemic", and playing a positive role in stabilizing the epidemic.

Second, the publicity forms are diverse and deeply integrated with local culture, which enhances the publicity effect and truly reaches people's hearts. In response to the current situation that many local Yao people cannot understand Mandarin during the epidemic publicity, Longzhou City, Guangxi's emergency broadcast used local folk songs to sing difficult-to-remember epidemic prevention and control knowledge points to everyone. Hezhou, Gansu Province used the local folk opera "Yue Xian" to record "Vaccinate to Keep Health", calling on everyone to get vaccinated in time to prevent infection. Hubei Yunmeng County Troupe created the Hubei drum show "Wearing a Mask", which is both educational and entertaining. While enjoying the cultural program, you can learn epidemic prevention knowledge. Village cadres created an allegro epidemic prevention public service advertisement, integrating epidemic prevention knowledge and policy propaganda into the lyrics. There are also a large number of emergency broadcasting staff in areas who use fast words, three and a half sentences, four or six sentences, mini cross talk and other methods to make the masses willing to listen and understand, so that the knowledge of epidemic prevention and control can enter their brains and hearts and be transmitted subtly. knowledge on epidemic prevention and control.

The third is to integrate multiple technologies, strengthen interaction, and enhance the effect of epidemic prevention and control. The terminals connected to the emergency broadcast platform include cable set-top boxes, large speakers (sound columns), mobile TVs, outdoor large screens, large screens in tourist distribution centers, radio and television mobile APPs, WeChat, etc., to release and disseminate information in a timely and flexible manner.

Some platforms further expand the intelligent application of the emergency broadcast system, develop "video and broadcast integration", use the cable TV coverage network to integrate the traditional "Xueliang Project" video surveillance with emergency broadcast, based on IP network high-definition audio and video communication technology, The public security video surveillance network application is the core, relying on broadcast expansion to compensate for blindness, to create mass public security prevention and control, emergency rescue, and information interaction, and build a set of "complete functions, strong scalability, and high real-time performance" Comprehensive audio and video” linkage platform. In Lishui, Jiangsu, emergency broadcast loudspeakers are linked with video surveillance in public places. Emergency broadcasts are used to supervise and correct violations of epidemic prevention regulations, allowing people who gather in large numbers without masks in public places to laugh and laugh. Complying with epidemic prevention regulations has achieved good results.