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Volkswagen is not only Volkswagen, but how many brands does it have?
In order to reshape the brand image, Volkswagen will abandon the slogan "Death Alto" and "Das Auto" will be replaced by the new brand slogan Volkswagen (Volkswagen). The advertising slogan "Das
Auto" has a history of 9 years. It literally means "car" in German. From "car" to "Volkswagen", Volkswagen has downsized itself.
It seems that only a company like the Volkswagen Group, which can concentrate many brands and products under its umbrella, has the right to claim to master the true meaning of automobiles and become a symbol of automobiles.
Next let’s take a look at Volkswagen’s car brands and how big they are.
1. Volkswagen
Representative models: Beetle, Passat
Volkswagen is an automobile manufacturing company headquartered in Wolfsburg, Germany, and one of the world’s four largest automobile manufacturers. The core enterprise of Volkswagen Group, one of the largest automobile manufacturers.
On March 28, 1937, the company was founded and subsequently renamed Volkswagenwerk GmbH on September 16, 1938. In early 1938, in what is today Wolfsburg, Volkswagen began building a factory, then the world's largest, with a planned annual output of 1.5 million vehicles to produce cars designed by Ferdinand
Porsche of new models. Output exceeds that of Ford Motor Company, the largest company in the United States.
2. Audi
Representative models: TT, A8
In 1910, Audi, a new company founded by Horch, produced the first Audi brand cars. The company is headquartered in Ingolstadt, Germany. Audi uses four rings as its logo because in 1932 Audi merged with Horch, Wanderer and DKW to form the "United Motor Company". Each of these rings represents a company.
In the 1930s, Auto Union covered all areas of passenger cars that the German automotive industry had to offer, from motorcycles to luxury cars.
3. Lamborghini
Representative model: Aventador
Lamborghini is the world's top sports car manufacturer and one of the European luxury icons. The company is located in Sant'Agata, Italy. · Bolognese, founded in 1963. The founder, Ferruccio Lamborghini, was a mechanic in the Italian Royal Air Force when he was young.
Due to poor management in the early days, it went bankrupt in 1980. After changing owners several times, it was placed under Audi in 1998 and is now one of the brands under the Volkswagen Group.
4. Bentley
Representative models: Continental, Flying Spur V8
Bentley Motors Company is headquartered in Crewe, England. Founded on January 18, 1919 by Walter Owen Bentley. During World War I, Bentley was famous for its production of aircraft engines. After the war, it began to design and manufacture automobile products.
In 1931, Bentley was acquired by Rolls-Royce, and in 1998 both were bought by the German Volkswagen Group.
5. Bugatti
Representative model: Veyron
Bugatti was famous for its exquisite car-making technology at the time. It was created by Italian Ettore Bugatti in 1909, specializing in the production of sports cars and high-end luxury cars.
It gradually declined after World War II and changed hands several times. In 1998 The Volkswagen Group acquired and revived the Bugatti brand, establishing it as an independently operating French automobile brand. Bugatti is still headquartered in Molsheim, France.
6. Seat
Representative model: Toledo
Seat is the largest automobile company in Spain. In 1950 Founded in Barcelona. When Seat Automobile Company was founded, it mainly produced models of Fiat Automobile Company, and its market share in the Spanish automobile market once reached 60%.
In 1983, German Volkswagen bought a majority of SEAT's shares and jointly operated SEAT with another joint venturer, the Spanish government, making SEAT a subsidiary of Volkswagen.
At present, Seat mainly produces medium and small cars. After Seat was owned by Volkswagen, it received financial and technical support from Volkswagen. By the early 1990s, Seat Automobile Its annual output has reached more than 360,000 vehicles, making it the most profitable automobile company in Spain.
7. Skoda
Representative models: Fabia, Octavia, etc.
Skoda is one of the four oldest automobile manufacturers in the world. There are two automobile factories in the Czech Republic, namely Skoda and Tatra, with 44% of the domestic labor force serving them. In the course of more than 100 years of development, Skoda has experienced many wars, coups and mergers, and is now one of the classic brands of the German Volkswagen Company.
The headquarters of Skoda Auto is located in Mlada, a small town north of Prague, the capital of the Czech Republic. Skoda has become the second largest imported car brand in the UK. Skoda has become one of the most successful companies in the Czech Republic. one.
8. Porsche
Representative models: 911, Cayenne
Porsche was founded in Stuttgart in 1930 and is famous in the world of automobiles for its production of high-end sports cars. The founder, Ferdinand Porsche (same as Ferdinand Porsche), is a famous designer renowned in the world of automobiles.
The history of Porsche can be traced back to 1900. The first car named Porsche, Lohner-Porsche, officially debuted and caused a sensation.
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